We all know that one important part of traffic generation is outreach marketing; building relationships with area employers, locators, and other community organizations in the hopes that they will send apartment-seekers our way. We also know that there is much more to successful outreach marketing than simply dropping off some brochures or bringing in the […]
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Are your communities hearing from friends, coworkers and family of former residents? You should be, but it takes a powerful referral strategy to make that happen. Imagine this likely scenario: John Doe leased an apartment, and two years later, he purchased a home. Two months later, his brother called to find out about an apartment, […]
“An Alternative Marketing Source—Increase Occupancy and Rental Income Simultaneously.” By Diane Steele There is a lucrative market of potential renters searching for a property just like yours to live at– the corporate business market. You may think businesses primarily rent corporate business apartments from communities that are large, have a corporate leasing team, or are […]
Brad Marting’s presentation on How to Sharpen Your Financial Analysis Skills was delivered with humor and patience. Brad walked a roomful of mostly right-brain participants through a decidedly right-brain process—in a way that was both clear and interesting! Brad began with a couple of basic questions that illustrate many of our secret—or not so secret—feelings […]
Companies spend millions each year asking agencies and marketers to brand their companies in order to reach more prospects. But, how often do these same companies look carefully at the brand that is already built for them by their loyal, current customers? Like it or not, your mhelpdesk “fan base” already has built your brand […]
There comes a time when we decide it’s time to stop giving away free rent and the competitors aren’t on the same page. I wrote this article to help you and your team make the transition. Here’s how it started. A future resident at my apartment community sent an e-mail to his leasing professional. He’d […]
This article is being republished for Alicia and Derek. Special Note to Alicia and Derek: When you have no availability in your one-bedroom apartments, it’s time to increase the rents. One of the biggest issues I see with apartment communities across the country is that they treat community occupancy as a whole when they should […]
By Bradford K. Marting and Jennifer A. Nevitt Casey Establishing prices for apartments has become an often debated topic of late. Whatever system used to evaluate and set rent levels is considered a pricing model. There are manual systems, automated systems, and hybrid systems. Pricing models support various strategies at different times based on particular […]
This is a great tool given to me by my Asset Manager to better manage my lease expirations with my traffic trends. This idea took some getting used to because I was trained that we only offer 6 and 12-month lease terms. Those were the options no matter what month you leased an apartment home. With the Lease Expiration Board […]
Wouldn’t it be nice if we didn’t have to worry about lease expirations? If every resident simply moved in and stayed….and stayed…and stayed? Ah, but this is the real world—and in the real world, leases expire and residents move out. Even the best resident retention plan won’t eliminate turnover. Because lease expirations are a fact […]
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