A few years ago at one of the Brainstorming Educational Sessions “Practical Leasing Strategies, Creative Marketing Ideas and Proven Management Techniques from Across the USA.” was presented by Donna Olson of Olson Training, Kara Rice of Gracehill, and Rebecca Rosario of Full House Marketing, this sessions was both entertaining and idea-packed as it took attendees […]
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It’s probably happened many times – someone comes into your leasing office and you think, “No one could lease to that person!” Well, in today’s competitive apartment leasing environment, you have to be able to lease to anyone. And, believe it or not, it can be done. All it takes is the right information and […]
Essential Steps of the Leasing Process 1. Effectively handle all requests for information about your community, including telephone,email, Internet and regular mail inquiries, with the goal of developing a relationship in order to persuade the future resident to visit the community personally and ultimately lease. 2. Meet and greet future residents (at the front door […]
Anyone Can Lease Apartments If you can read this, you can lease. If you have the desire to, you can lease. If you learn, practice and apply the necessary skills, you can lease! Leasing is just like riding a bike, playing tennis, and swimming, using a computer or any other skill that can be acquired. […]
Part One of Three: Review the Leasing Process Over the years, several different leasing approaches and philosophies have come and gone. Our industry has changed, and more importantly, so have the people we serve. Though many of the techniques that we used in the past are still valid, many others are no longer effective. Where […]
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