Part ONE: You lost me at Hello! There is a culture shift today between businesses and the customer. This transition is from commercial to social, from product to relationship. Marketing success is requiring businesses to convert well-calculated commercial messages into an authentic human voice spoken from a word of mouth ambassador. Social does not simply […]
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By Tami Siewruk Anyone who has known me, including our long-time Sales and Marketing Magic subscribers, can attest that “leasing with concessions” is practically an expletive in my vocabulary. Choosing whether or not to offer leasing concessions is often not a decision you or a supervisor makes rather it is one that the market dictates […]
Big Fish, Little Fish: Politics By Tami L Siewruk Office politics are often not discussed, acknowledged or even recognized. But in recent years reasonable and responsible office politics have been acknowledged as great skills in the business world. It is likewise known that negative, deceptive and unethical practices can lead to disaster in the workplace. […]
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