Our communities have a very aggressive resident referral program. We encourage our residents to refer friends, co‑workers, etc. Recently, at two of our Ohio communities, we started making up “Resident Referral Gift Baskets.” These baskets contain candy, Play‑Doh, squirt guns, bubbles, gum, community brochures, and a resident referral flyer. The flyer explains the program: $200 […]
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If paid referral incentives are legal in your area, consider increasing your reward just before the holidays, when residents are likely to be inspired by the idea of extra cash. Each year, we use thousands of doorhangers to promote holiday referrals, and also attach a reminder to every service request in order to keep the […]
Hardcover – Item #LP01 – $47.50 or Soft Cover – Item #LPS01 – $29.50 You won’t find a better gift for yourself or your Leasing Team this year than this amazing planning and tracking tool designed especially for Leasing Professionals to track and improve their productivity! More than just a really great daily calendar with […]
December 17, 2010
apartment leasing, Apartment Management
Apartment Leasing, Apartment On-site, Multifamily Industry, People, Product, Traffic
Team-Building and Traffic Generation x2 Our goal at Newport and Concord Village is to cross-train all our staff, increase qualified traffic, encourage return visits, and improve our closing ratios. In addition, by cross-training, we will be able to improve the market-ready condition of our vacant apartments and decrease the response time to our maintenance requests. […]
Get More Respect by Changing Bad Management Habits If you’ve ever been in a management position, there’s a good chance you had several pet peeves regarding your staff members and their behavior. What you may not realize is that your employees probably have a few complaints themselves. It’s true that oftentimes these complaints can be […]
Offer your residents an incentive to renew their leases early. This can be, and has been, done during an open house, or you can set aside a special month, like February or March, for the renewal incentive. This is how it works: Advertise to your residents through your newsletter, emails and notices that you are […]
None of us want to pay more money for the apartment or house we are renting. Most of us have trouble increasing our customers’ prices when we ask for a new renewal commitment. One of the things I’ve learned is that perception is reality. So the key to raising the rents while keeping resident retention […]
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