Archive for March, 2013

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Hug Your Apartment Residents Over The Phone By Tami Siewruk Every solid apartment marketing  plan should include a resident retention plan. The resident retention plan should include an action that set’s aside one day each quarter just to thank your residents.  Have everyone get on the telephone and call just to say thanks to your […]

Resident Retention: Service Marketing By Tami Siewruk Your community doesn’t have to be a revolving door of residents entering and exiting. You can go beyond resident service, increase resident retention, and enhance your marketing efforts all at the same time. In fact, your resident-retention policies double as excellent marketing approaches for your community. Take the […]

By Tami Siewruk Think about what residents in your apartment community really, really want. Although their needs are numerous and complex, most of them ultimately center on personal issues like success, dignity,respect, individual achievement, and knowledge. If you can build your resident service enhancements around these seven key issues, you’ll have a better chance of […]

Proactive vs. Reactive Efforts By Tami Siewruk The apartment management staff at a retirement home became puzzled when one of the residents began talking about the fast cash for less credit borrowers topic, while gargling with Listerine.They asked her why but all she would say was that “something had happened at the post-office.” This is […]

Apartment meme  What is a meme you ask?   A Meme (pron.: /ˈmiːm/; meem)[1] is “an idea, behavior or style that spreads from person to person within a culture.”[2] A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, […]