The EPMS Shopping Report Performance Summary • A Nationwide Benchmark
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Ellis has been providing comprehensive, executive-ready shopping reports nationwide for more than 20 years. Our references include some of the largest and most well-known property management companies in the country. The Ellis Benchmark Report not only compares shopping report performance across the multifamily industry, but it also provides related trend data and offers some great information from peer organizations regarding their leasing, training, and retention programs, and more! If you would like to read further about industry fluctuations and what “works” for others in this ever-changing market, check out the Ellis Benchmark Report, where you will be able to measure your onsite leasing team’s performance in comparison to others.

Ellis created this quarterly shopping performance rating report for major shopping clients to measure the affirmative answers to ten key and universal shopping report questions. With consultation from major customers, Ellis has identified the ten leading performance questions common to most telephone/onsite mystery shopping reports. Participation in the quarterly Ellis Benchmark Report is a benefit reserved only for larger and long-term shopping customers. Each quarter approximately 40+ companies are represented, which equates to summary data comprised of anywhere from 5,000+ individual shops during those three months.

As such, the Ellis Benchmark Report provides our participating clients, and those who do not participate but have come to appreciate the tools it offers, with a sizeable sampling of data to help them evaluate their performance in the market. Two of the 10 questions relate to the telephone presentation while the remaining eight questions correspond to the onsite presentation. Participating management companies can even compare how their company ranks on a question-by-question basis with other participants.

THE 10 ELLIS BENCHMARK QUESTIONS:

The Ellis Benchmark Report ranks our participating clients based on the performance on 10 critical questions from their shops. These questions are:

1. Setting an Appointment
2. Obtaining a Telephone Number
3. First Impression
4. Identifying the Prospect's Specific Needs
5. Discussing and Showing the Property
6. Condition of the Apartment Shown
7. Selling of the Apartment Features & Benefits
8. Overcoming Objections
9. Asking for a Deposit
10. Would the Prospect Lease from that Agent

The Ellis Benchmark has become a respected tool in the multifamily industry, often giving participating companies a competitive edge. Many clients successfully utilize their participation status in completing RFP's to acquire new business. The summary data from across the industry is extremely helpful when used as a supplement to your Shopping Reports. Not only does Benchmarking let you measure your service against that of your competitors within the industry, but an effective Benchmarking program will give you critical information about your overall performance as an organization, so that you can shore up internal weak areas and more effectively market your strengths. For more information on Ellis Mystery Shopping Services and the Ellis Benchmark, visit our website today!

The report is available in PDF format and requires the FREE Adobe Acrobat Reader for access. You may obtain the free reader by clicking on the yellow Get Acrobat Reader button. Complete download instructions are provided at the destination site.

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