The
EPMS Shopping Report
Performance Summary •
A
Nationwide Benchmark
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the latest report in PDF format. A new window will open.
Gables Residential Repeats as Top Performing Company!
Benchmark Participation Breaks
All-Time Record with 5,809 Shops!
First Quarter 2007 Hits 86.33% with 5,809 Shops - A
Record High Average Score and Participation!
This quarter’s participating companies have achieved an
average Benchmark score of 86.33%, representing the
highest all-time Shopping Report Performance Comparison
average for a First Quarter. It is also the third highest
average in the 29-quarter, 7-plus years history of this
industry measurement of sales skills. With a total
participation of 40 companies representing 5,809 shopping
reports, this is the most reports included in not only
the first quarter but in any quarter! With each
record-breaking quarter, we wonder if that average can
possibly be surpassed again. Yet, our Benchmark companies
are organizations who dedicate themselves to excellence;
including excellence in leasing. The numbers seem to
continue to drift upward.
Quarterly Trending Consistent.
As we have observed in previous Benchmark letters, the first
and fourth quarters are usually the strongest in terms of
leasing performance as measured by shopping scores and our
Benchmark average. This quarter’s record average continues
to point to this reality. Quarterly trends continue to be
consistent with higher scores in the first and fourth
quarters, fall and winter, and lower overall shopping scores
during the height of the leasing season in the spring and
summer quarters, the second and third. We have speculated
for years that this up tick in leasing performance in the
fall and winter is the result of hungrier leasing
professionals trying harder in response to less rental
prospects and pressure from management due to lower income
and occupancy. What about YOUR company’s average leasing
scores by quarter? We invite you to use our shopping report
management tools to chart your own quarterly Benchmark
averages to see if there is a similar trend.
www.epmsonline.com.
Training to Lease is the motor that drives an
effective leasing program. All Benchmark top performing
companies make a serious commitment to educating their
on-site leasing team. Great leasing is not an accident, nor
does it come without great effort. Learn how these leading
apartment operators use a variety of training models to
achieve leasing excellence by reviewing the
http://epmsonline.com/benchmark/Benchmark1Q07.pdf, the
apartment industry’s Benchmark for onsite leasing
performance.
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may obtain the free reader by clicking on the yellow Get Acrobat Reader
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