Brainstorming 2010 will be held at the Sheraton, Dallas , 400 North Olive Street, Dallas, Texas 75201. To make your guest room reservation, contact the hotel directly at 1-866-716-8134 and request the "Brainstorming" group rate of $139/night, single or double occupancy. The hotel is located in downtown Dallas, approximately 18 miles (20 minutes) from Dallas/Ft. Worth International Airport (DFW) and approximately 6 miles (10-15 minutes) from Dallas Love Field (DAL).