Green Holidays

Planning new landscaping for your apartment community? Here is an idea that you could copy!

For those who are not LA based we need to find away to offer this to our residents this year! Christmas trees are 1) awkward to transport and 2) terribly depressing when they’re discarded in January. Los Angeles landscape architect Scott Martin has his way; he founded The Living Christmas Company, which gives LA residents the chance to temporarily rent a living Christmas tree and have it delivered right to their door. Unlike regular Christmas trees, around 20 million of which are felled each year in the US, living trees are transplanted, roots and all, into pots to be enjoyed over the festive period. After the holidays, Scott and his team pick up the trees, replant them and nurture them until next year.

http://livingchristmas.com/

Deck the Halls!

• Start decorating for December on the day after Thanksgiving. This not only gives you plenty of time to decorate appropriately, but helps you and your staff get into the holiday mood. Break out the eggnog and put on some holiday music to really get the festivities flowing!

• We all know that nothing smells like a real Christmas tree, but few things are more practical than a realistic-looking artificial one (the key word here is realistic… unless you’re going for retro kitsch, silver foil isn’t an option). A little pine-scented potpourri in a pretty bowl can supply the scent, as can a few strategically placed real pine boughs. (Note: spraying pine disinfectant on your artificial tree will not do the trick. I only say this because I actually know someone who tried.)

• Tiered rows of poinsettias make an excellent “tree”! Have your service team assemble a stand made of progressively smaller boxes that stack on top of each other, with a wide enough margin around each to place rows of potted poinsettias. Place a dowel in the center of the top box to attach a star!

• Decorate your tree to complement your décor and atmosphere. You can choose a more sophisticated, coordinated set of decorations; or make it a little more “homey” with hand-made ornaments contributed by your staff and / or residents. Add plenty of brightly wrapped “presents” (empty boxes) under your tree. Use the nicest wrapping papers you can find (red, green, silver, and gold foils look great). Your local fabric or craft store should have an excellent supply of ribbons from which to choose, including wire edged varieties that can be shaped into big elaborate looking bows with little trouble.

• Remember that the holiday season doesn’t mean Christmas alone. Chanukah and Kwanzaa are also celebrations of the season. Decorate for and plancommunity events accordingly. Find out more about the holiday traditions ofall your residents, especially if yours is a multicultural community. I once attended a holiday party where the host’s decorations included a gorgeous Christmas tree decorated in an African theme for Kwanzaa and a lovely Menorah burning in honor of Chanukah. The guests were inspired by the decor to get to know more about each others holiday traditions. We all learned a great deal that evening, and felt as though we had truly experienced the joy of the season.

• Play holiday music in your Leasing Center, clubhouse, and even models! The staff may tire of them, but they’ll really brighten the mood for your visitors.

• Keep a running supply of holiday refreshments (cookies and punch or spiced cider) in the Leasing Center for visitors. A crock-pot full of warm spiced cider makes a great treat for future residents visiting on a cold day.

• Lights are a must. The tiny white outdoor ones are perfect for trimming windows and shrubbery .

• Don’t forget your models! A miniature decorated Christmas tree on the coffee table or counter, a few wrapped “gifts”, and some pine or cinnamon potpourri is all it takes to add a warm holiday touch to a decorated model, or turns a vacant apartment home into a holiday mini-model! Play a little seasonal music in the background, and you’re ready to welcome your new residents home for the holidays!

• Be careful not to overdo it. Simple elegance is best. Plastic figures on the roof or a puny tree can look tacky and convey a tired image. Remember that the holidays can be a stressful time of year for your residents; and are especially trying for future residents who are searching for a new home during the hectic holiday season. Your message of polished professionalism will be well received and appreciated.

Happy Holiday Activities

• Host a tree-trimming party in the clubhouse, and supply all of the materials for residents to make the ornaments!).

• Hold a Christmas tree drawing. Give away a tree, complete with decorations!

• Plant a live tree.

• Hold a door, patio, or balcony-decorating contest. Award the winners with a special wreath on their door, and / or a holiday gift certificate.

• If you community features include fireplaces, deliver firewood on December 23rd with a note offering “Warmest Holiday Wishes.” If you can’t afford to give firewood away, make it available for convenient purchase on-site.

• Promote January and February lease renewals by sending out a stocking cut out of construction paper that reads: “Spend another year with us and we’ll put something extra in your stocking! Renew your lease today!”

• Hang stocking or wreath shaped party reminders on your resident’s doors the day of your holiday party.

• Team up with a local charity to provide a gift-wrapping service to your residents.

• Clear out a storage area and offer it to parents in the community as a “Santa’s Hideaway” for gifts. You may want to have residents sign a release of liability, and allow access to only select staff members.

• Plan a “Twelve Days of Christmas” party count-down.
• Hold a Santa’s storytelling hour in the clubhouse (gives parents a little free time to assemble and wrap presents!).
• If your area allows referral incentives, create and distribute a referral flyer that reads “Let us Give You a Christmas Present!”
• Host a one-day, on-site Christmas tree sale with a local charity that sells trees.
• Print holiday safety tips in your newsletter.
• Plan to offer Christmas tree recycling on-site. It makes great mulch, and is a nice way to get some positive press as well!
• Hold a drawing for front-row tickets to a local performance of The Nutcracker or A Christmas Carol.

Holiday Party Themes

• Toyland – A magical world of giant lollipops, candy canes, ornaments, toys and huge packages wrapped up with colorful ribbons. This fantasy theme will bring out the child in every resident.

• Surfin’ Santa – Tell your residents to leave their heavy coats at thedoor and come out to the beach! Set up a volleyball net with beach balls.Add a “Christmas” palm tree. Hang a bright sun, beach towels, sand pailsand shovels with a sprinkling of Christmas decorations (pink flamingos withholiday wreaths around their necks, beach pails full of Christmas cookies,life preserver Christmas wreaths, etc.)

• Reindeer Round-up – Bring the spirit of the West alive with Country and Western holiday music. Decorate with a cactus done up as a Christmas tree. Use rope around the room like garland, and serve western-style treats.Last But Not Least – Remember to Stay in the Holiday Spirit

• A warm inviting smile from your staff is the perfect crowning glory to your holiday decorating efforts. Greet everyone with a warm welcome, and ensure your faces and attitudes reflect the same joyous message that is presented by your community decor. Nobody wants to lease an apartment from The Grinch!

• Don’t be distracted by the Holidays to the point that you forget your number one mission. It’s more important than ever that our residents andfuture residents receive the full benefit of our commitment to provide quality service.

Lori Konover contributed this idea to us.

Idea/Theme: We implemented complimentary gift wrapping at our primarily single Navy guy property, from Thanksgiving until 2 days before Christmas. They loved it, their families were impressed!!
Estimated Cost: 50.00
Results: Several residents stated that they renewed simply not to have to wrap gifts anymore!

Elsa  from Centra Asset Partners contributed this idea

Category: Management

Idea/Theme: "Candy Cane Treasure Hunt"

Materials needed: Candy Canes, Labels, Vases, Ribbon,

Print specials/concessions on labels and place them on the Candy Cane, insert Candy inside decorative vase. Offer prospects to participate in the treasure hunt for a special/concession.

Same idea can be used for renewals.

Key Visuals: Candy canes, vases, ribbon, decorative tissue.

Media Vehicles: Fliers, direct mail, My Space, Craig List, Facebook.

Estimated Cost: $85.00

Stay tuned to Multifamilypro for more great holiday ideas!

IS YOUR COMMUNITY READY FOR THE HOLIDAY SEASON?

Join us for the MproTV Holiday Idea Special, Hosted by Tami Siewruk … a live, online MproTV broadcast that you can watch from the convenience your computer screen!

WHEN: Friday, November 11, 2011, 2:00-3:00 PM Eastern Time (1:00-2:00 PM Central, Noon-1:00 PM Mountain, and 11:00 AM – Noon Pacific)

HOW: REGISTER HERE!

HOW MUCH: Only $19.95!

Halloween has just come and gone and now the busy Holiday Season is quickly on its way! Do you know what most people want for the Holidays? MORE TIME! As much as we love this time of year, the planning and preparation it demands from Thanksgiving through the New Year can lead to major overload. That creates some serious opportunities for your community to make a huge difference, building relationships with residents in ways that have significantly more impact than your efforts for the rest of the year, and attracting new residents at the same time!

This is the perfect time for your community to stand out from the crowd! There is no reason that a limited budget and the time demands of managing a community have to hinder the incredible opportunities the Holiday Season offers. ARE YOU READY? What can you do to celebrate in ways that will reinforce resident relationships, your community’s reputation and presence in the marketplace, too? What have other communities done with great success? Join Tami and learn:

• Dozens of low- to no-cost ways to decorate your community with amazing visual impact!
• Proven ways to dramatically increase resident involvement in your community that start during the Holidays and continue all year long!
• Special seasonal services for your residents that will save them time and effort—including ideas that will boost ancillary income, and that your residents will be happy to pay for!
• Holiday traffic boosters!
• And much, much more!

Spend one idea-packed hour with us, and receive more great Holiday solutions than you can possibly implement this year along with links, resources, and even artwork to get you started, all for ONLY $19.95!

And it’s GUARANTEED! If you don’t receive just one idea that can repay the cost of your registration, we’ll give you a refund, no questions asked. But you won’t just receive ONE idea. You’ll get DOZENS! Join us and jingle all the way … to an amazing Holiday Season for your residents, prospects, and team!

REGISTER HERE!

WIN! The Grand Prize is a complementary event registration and 3 hotel nights!

One of the fabulous benefits of attending Brainstorming 2012 is that by way of collective intelligence, you’re going to hear the very hottest leasing, marketing, and management trends and ideas of the year and share the EXPERIENCE of everyone who attends. Of course, we at Multifamilypro have a few tricks up our sleeves, but Brainstorming isn’t about us … that’s why we’re crowdsourcing the task of gathering together all our EXPERIENCE to share!

November: Signs of the Times

Calling all Brainstormers! This month’s photo contest is “Signs of the Times!” Keep your eyes peeled for a great sign idea that’s adaptable to our industry (signs of all kinds are welcome), snap a photo, and submit it to this month’s contest! Vote for your favorite and check in regularly to see who’s on top!

We’ve set up a few different ways for you to share your EXPERIENCE for the rest of the year:

• Submit a video of yourself sharing an EXPERIENCE on 12seconds http://12seconds.tv and then let us know you did via Email to info at Multifamilypro.com

• Share an image that represents your EXPERIENCE on Flickr or Facebook http://www.flickr.com/groups/multifamilybrainstorming/ or http://www.facebook.com/mfbsconf

• Interview someone in your company on their EXPERIENCE and share the video on our Facebook page at http://www.facebook.com/mfbsconf or tag us on You Tube http://www.youtube.com/user/Multifamilypro

• Think of other ways to make and share your EXPERIENCE, then challenge the rest of us to participate! Let us know by emailing Tami at MultifamilyPro.com and we’ll spread the word!

• Tweet your EXPERIENCE or links to any content that you create or find, using hashtag #mfbsconf.

Then, during our brainstorming event, we'll mashup and share these Experiences with everyone who attends!

Attendance at the Multifamily Brainstorming Sessions is not required to win!

AND, to make it even MORE fun, there are PRIZES involved!!!

We’ll be rewarding participants every month for things like best video of the month; best idea in a category; most innovative way of sharing your idea; most visionary idea; most quality ideas and or/comments or posts; and more! The Grand Prize will include complementary event registration plus 3 hotel nights PLUS 4 free registrations! The Grand Prize will be awarded on August 30,2012. Start posting your submissions today!

The Multifamilypro Brainstorming 2012 Photo Competitions

They say “image is everything,” so let’s put that old adage to the test! Each month, we’ll feature a new photo contest here in ProZone guaranteed to make you smile ; Do you think your resident events are super fun? Did you see a great sign that would be fun to use in an apartment community? Do you have a fabulous photo of your community or of a great idea you’ve recently implemented? Does one of your residents have a dog that smiles like a person, or are your co-workers just the coolest people you know? Did you see a funny sign today or catch someone dancing in the break room? Dust off your camera lens to get a great shot … it has to be a photo of you or that you took yourself, so no surfing Google images for something random and cool; don’t forget to ask the subject’s permission if the photo is of someone else; and upload it here for the popular vote! Be sure to cast your own vote while you’re here, for your own pic or for someone else’s, and check in regularly to see who the top stars are today! (And hey, keep it professional … if you wouldn’t want your boss to see it, don’t post it. Chances are, your boss is—or will be—a member of ProZone, too!)

Planned Photo Contests Include

November: Signs of the Times

Calling all Brainstormers! This month’s photo contest is “Signs of the Times!” Keep your eyes peeled for a great sign idea that’s adaptable to our industry (signs of all kinds are welcome), snap a photo, and submit it to this month’s contest! Vote for your favorite and check in regularly to see who’s on top!

December: Marketing Madness

This month’s photo contest is “Marketing Madness!” Your mission is to find a great, visual marketing idea that can be adopted by a multifamily company or community (for example: an ad, campaign, billboard, sign, flyer, banner, human directional, etc.), snap a photo, and submit it to this month’s contest! Vote for your favorite and check in regularly to see who’s on top!

January: Posable Pets

Yep, you knew it was inevitable. This month’s contest is all about the furry friends. Take a photo of your favorite pet (your own, a friend’s, or—if your community is pet friendly—a resident’s) and post it here for the popular vote! Costumes and captions are allowed and encouraged! Vote for your favorite and check in regularly to see who’s on top!

February: Exceptional Exteriors

This month’s photo contest showcases “Exceptional Exteriors!” Submit any exterior photo of your community that you’ve taken yourself—your professional marketing shots are not allowed! Your photo can show any aspect of your community’s exterior, from a wide-angle view to a garden close-up. Vote for your favorite and check in regularly to see who’s on top!

March: Innovative Interiors

This month’s photo contest showcases “Innovative Interiors!” Submit any interior photo of your community that you’ve taken yourself—your professional marketing shots are not allowed! Your photo can show any interior space at your community from a special apartment feature to a great resident event hosted at your clubhouse. The only rule is that it has to show something special or unique. Vote for your favorite and check in regularly to see who’s on top!

April: Fun, Fabulous Faces!

For this month’s photo contest, get the team together and say cheese! Submit a group photo of any number of your teammates doing your job and LOVING IT! The photo should be one that you’ve taken yourself (feel free to use your camera’s timer to get into the picture, too), and be sure to get everyone’s permission before posting. The only rule is that your photo has to communicate that you love your job and have fun doing that thing you do … just remember to keep it properly professional. Vote for your favorite and check in regularly to see who’s on top!

May: Caption Contest

This month, we’re turning the photo contest upside down! We’re giving YOU the photo, and it’s up to you to come up with a fun caption for it! Add your caption(s) to the comment box and we’ll post our top ten favorites for a survey vote on (date). Ready, set, GO!

June: We have the Team!

For this month’s photo contest, get the team together and say cheese! Submit a group photo of any number of your teammates doing your job and LOVING IT! The photo should be one that you’ve taken yourself (feel free to use your camera’s timer to get into the picture, too), and be sure to get everyone’s permission before posting. The only rule is that your photo has to communicate that you love your job and have fun doing that thing you do … just remember to keep it properly professional. Vote for your favorite and check in regularly to see who’s on top!

We hope you’ll join in the fun and ask your friends and peers to join us, too!

Official Rules

“It's All About Experience! ” Promoted and Sponsored By Multifamilypro's Brainstorming Sessions

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

Eligibility: The Contest is open to all multifamily professionals and organizations.

Entrants must be amateur artists and must not be at time of entry, during the Contest Period or at time of Grand Prize fulfillment and acceptance, a party to any agreement with any studio, production company or publishing company or any third party that might interfere with entrant’s participation in the Contest and /or acceptance of the Grand Prize awarded. Employees of Multifamilypro are not eligible.

By participating in this Contest, entrants: (a) agree to be bound by these Official Rules and by the interpretations of these Official Rules by Multifamilypro and by the decisions of Multifamilypro, which are final in all matters relating to the Contest; (b) to release and hold harmless Multifamilypro and its agents, employees, officers, directors, successors and assigns, against any and all claims, injury or damage arising out of or relating to participation in this Contest and/or the use or misuse or redemption of a prize, and for any claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trademark infringement or any other intellectual property related cause of action; and (c) acknowledge compliance with these Official Rules. Multifamilypro reserves the right, in its sole discretion, to disqualify any entrant who is under a third party agreement which Multifamilypro deems as contradictory to the amateur nature of this Contest.

Promoter and Sponsor: Multifamilypro,

38565 U.S. Highway 19 North | Palm Harbor, FL 34684

Phone: 727.940.5211 | Fax: 727.940.5819

Agreement to Official Rules: Participation in the Contest constitutes a participant’s full and unconditional agreement to and acceptance of these Official Rules and the decisions of the Sponsor, which are final and binding. Winning a prize is contingent upon fulfilling all requirements set forth herein

Entry Period: The “It's all about the Experience!” (the “Contest”) commences at 12:00 PM (ET) on October 10, 2011 and ends at 11:59 P.M. (ET) on October 28th, 2012 (the “Contest Period”). All entries must be received by 11:59 P.M. (ET) on the last day of each month during the contest period.

Contest Overview: The Contest is a contest wherein entrants create a video (the “Contest Video”), share photos, post an idea on their blog using the promotional links provided, accompanying their own video,photo or blog. Creating and submitting the Idea entry is the sole responsibility of the entrant according to the manner specified in paragraphs 6, 7 & 8 within.

To Enter: A Contest entry consists of: (1) a video submission that follows the prescribed promotional script.

Submissions that do not include all required information and adhere to the foregoing and following requirements will be considered void and will not be considered in the judging of this Contest. Your video must meet the requirements set forth in Sections 6 and 7 below.

7. Contest Terms of Submission: As conditions of entry into this Contest, and by uploading a Submission, each Entrant: WARRANTS AND REPRESENTS THAT THE ENTRANT OWNS ALL RIGHTS TO THE SUBMISSION HE/SHE IS ENTERING IN THIS CONTEST, INCLUDING, WITHOUT LIMITATION, THE VIDEO RECORDING, AND THE PERFORMANCE CONTAINED IN EACH SUBMISSION; WARRANTS AND REPRESENTS THAT THE ENTRANT IS THE INDIVIDUAL PICTURED AND HEARD IN THE SUBMISSION, OR, ALTERNATIVELY, THAT THE ENTRANT HAS OBTAINED PERMISSION FROM EACH PERSON WHO APPEARS IN THE SUBMISSION TO GRANT THE RIGHTS TO THE SPONSOR DESCRIBED IN THESE RULES, AND CAN MAKE WRITTEN COPIES OF SUCH PERMISSIONS AVAILABLE TO THE SPONSOR UPON REQUEST; WARRANTS AND REPRESENTS THAT HIS/HER SUBMISSION(S): (a) ARE ORIGINAL TO THE ENTRANT AND HAVE BEEN LEGALLY OBTAINED AND CREATED, (b) DO NOT INFRINGE THE INTELLECTUAL PROPERTY, PRIVACY OR PUBLICITY RIGHTS OR ANY OTHER LEGAL OR MORAL RIGHTS OF ANY THIRD PARTY, OR VIOLATE APPLICABLE LAWS, REGULATIONS, OR NETWORK STANDARDS; (c) HAVE NOT BEEN ENTERED IN OR WON PREVIOUS CONTESTS OR AWARDS; AND (d) HAVE NOT BEEN PUBLISHED PREVIOUSLY IN ANY MEDIUM; Irrevocably grants to Sponsor and its affiliates, legal representatives, assigns, agents and licensees, the unconditional and perpetual right and permission to copyright (as appropriate), reproduce, encode, store, copy, transmit, publish, post, broadcast, display, publicly perform, adapt, exhibit and/or otherwise use or reuse (without limitation as to when or to the number of times used), the Entrant’s or any other party’s name, address, image, voice, likeness, statements, biographical material and Submission, including, but not limited to, the video or digital recording and performances contained in any of the above items (in each case, as submitted or as edited/modified in any way by the Sponsor, in the Sponsor’s sole discretion), as well as any additional photographic images, video images, portraits, interviews or other materials relating to the Entrant and arising out of his/her participation in this Contest (with or without using the Entrant’s (or any other party’s name) (collectively, the “Additional Materials”) in any media throughout the world for any purpose, without limitation, and without additional review, compensation (except if required by law), or approval from the Entrant or any other party. Entrant and all other parties, forever waive any rights of privacy, intellectual property rights, and any other legal or moral rights that may preclude the Sponsor’s use of the Entrant’s Submission or Additional Materials, or require the Entrant’s permission for Sponsor to use them for any purpose, and agree(s) to never sue or assert any claim against the Sponsor’s or the Sponsor’s use of Entrant’s Submission or the Additional Materials. Entrant and all other parties agree to indemnify and hold the Sponsor and its respective affiliates, officers, directors, agents, co-branders or other partners, and any of its employees (collectively, the “Promotion Indemnities”), harmless from any and all claims, damages, expenses, costs (including reasonable attorneys’ fees) and liabilities (including settlements), brought or asserted by any third party against any of the Promotion Indemnities due to or arising out of the Entrant’s Submissions or the Additional Materials in this Promotion, or the Entrant’s conduct during and in connection with this Promotion, including but not limited to trademark, copyright, or other intellectual property rights, right of publicity, right of privacy or defamation. Entrant and all other parties agree to release, indemnify and hold harmless Sponsor from any and all claims that any commercial, advertising, presentation, web content or any other material subsequently produced, presented, and/or prepared by or on behalf of Sponsor or the Sponsor infringes on the rights of Entrant’s work as contained in any Submission. Entrant and all other parties agree Sponsor or affiliates are in no way responsible for assisting in creating or uploading an entry for the Contest. Entrant and all other parties agree that Creating a Contest Video and the process of entering a Contest Video is the sole responsibility of the participant(s).

8. Submission Format and Content Requirements:

Technical Requirements

Video file(s) of any Contest Video entered in the Contest must be less than 2 minutes in length. See the YouTube User Terms of Use for additional technical details.

Additional Requirements

Your Submission may not contain, include or involve any of the following (as determined by the Sponsor in its sole discretion):

Obscene, profane, lewd, defamatory content, data or images unsuitable for broadcast.

Crude, vulgar or offensive pictures, depictions, images, language gang signs and/or symbols.

Gratuitous violence, gun or other imagery or gestures of weapons Threats of violence.

Nudity, explicit, graphic or sexual activity.

Commercial products such as clothing, toys, food and/or their trademarks, brands, logo or endorsements.

Hard liquor use or product images.

License plates, phone numbers, personal addresses (physical or email) or otherwise Website or web page links.

Illegal drug or alcohol use or abuse.

Derogatory characterizations of any handicap, disability, ethnic, racial, sexual or religious groups, humiliate other people (publicly or otherwise), any assault or threatening of others.

Trespass or the violation of other people’s rights or property. Illegal (discriminatory, harassing) or inappropriate activity, behavior or conduct (i.e, inflicting emotional distress).

Conduct or activities in violation of these Official Contest Rules.

Any other content, display, materials and/or images that is or could be considered inappropriate, unsuitable or offensive, as determined by Sponsor in its sole discretion.

Any third party materials (including but not limited to music) that may otherwise violate or infringe (or may infringe) any of the following:

Copyright, trademark, logo, mark that identifies a brand or other proprietary right of any person living or deceased (including but not limited to rights of privacy or publicity or portrayal in a false light) or entity, other than Multifamilypro or is otherwise objectionable, will not be considered and may disqualify the Entrant. Clothing worn in the video should not contain any visible logos, drawings, cartoons, phrases, trademarks or other third-party materials.

All Submissions must be suitable for broadcast as determined in the sole discretion of Sponsor.

Entrants may not copy or otherwise plagiarize the Submission from any source. No Submission shall contain any content or performance that has been broadcast or streamed, published or televised on television or other medium or as part of a recording of a motion picture film, television program or audio production or broadcast.

Sponsor has the sole discretion to determine whether a video qualifies as an Entry. Any Entry not in compliance with the above and does not meet the YouTube requirements will be disqualified.

Sponsor may modify or edit any materials related to a Contest entry or request entrants to do so, so that such materials meet such guidelines. Videos must be in keeping with Sponsor’s image and may not be offensive, as determined by Sponsor in its sole discretion, nor can it defame or invade publicity rights or privacy rights of any person, living or deceased, or otherwise infringe upon any person’s personal or proprietary rights. In such an event, the video will not be posted to the Multifamilypro YouTube page and will be disqualified from the Contest.

All submissions will be reviewed for content before being published or judged; however, such review does not relieve Entrant from responsibility for compliance with the Official Rules. Submissions that do not comply with the Official Rules or that otherwise contain prohibited, or inappropriate content as determined by the Sponsor, in its sole discretion, will be disqualified and will not be published or considered for a prize. Sponsor makes the final determination as to which Submissions are eligible to take part in this Contest and be considered for a prize.

9. Selection of Winners: There are two rounds of judging in this Contest: In Round One, a panel of Multifamilypro associates and/or affiliates (the “Judges”) selected at the Sponsor’s sole discretion will select 2 finalists. Judges will take into consideration results of any online ratings and comments but Judges will make the final decision for the finalists. Round One of judging will be completed on March 5, 2010. In Round Two, a panel of judges selected at the Sponsor’s sole discretion will select the prize winner. Again, Judges will take into consideration results of the online ratings and comments but Judges will make the final decision for the finalists.

Judging for the finalists will begin on the first day of each month and be completed on the 15th of each month. The Judges’ decisions are final and binding in all respects.

10. Judging Criteria: Contest Video will be judged based on creativity, execution, and enthusiasm. The Judges reserve the right to extend the Contest Period or not to award a Prize if they determine, in their sole discretion, that too few entries were received for a given category.

11. Categories & Prizes: GRAND PRIZE: if the winner is already registered for Multifamilypro's Brainstorming Sesssions, the winner will receive $500 cash. If the winner is not yet registered, he/she will receive free registration to the conference and three nights standard lodging at the host hotel (incidentals not included).

Verifiable retail value (VVRV) of the prize is approximately ($2500).

12. Prize Winner Notification: A representative of Multifamilypro will announce the winner via Facebook, Twitter, and Multifamilypro's various websites with the winning video posted in any/all of those online venues and at the event itself; as well as notifying the winner personally. If the potential Prize Winner cannot be reached via the contact channels provided upon entry or fails to claim his/her prize prior to October 31, 2012, an alternative Prize Winner will be

selected from among the remaining Eligible Entries received. In addition, Multifamilypro reserves the right to select alternative Prize Winner(s) in the event that the Prize Winner(s) fails to comply with these Official Rules.

13. Disputes: Entrant agrees that: (i) any and all disputes, claims and causes of action arising out of or connected with this Contest, or any prizes awarded, other than those concerning the administration of the Contest or the determination of winners, shall be resolved individually, without resort to any form of class action; (ii) any and all disputes, claims and causes of action arising out of or connected with this Contest, or any prizes awarded, shall be resolved exclusively by the United States District Court or the appropriate Florida State Court located in Palm Harbor, FL; (iii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, but in no event attorneys’ fees; and (iv) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of Florida, without giving effect to any choice of law or conflict of law rules (whether of the State of Florida or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Florida.

14. General Terms: Noncompliance with any of these Official Rules may result in disqualification. ANY VIOLATION OF THESE OFFICIAL RULES BY A PRIZE WINNER OR ANY BEHAVIOR BY A PRIZE WINNER THAT WILL BRING SUCH PRIZE WINNER OR MULTIFAMILYPRO INTO DISREPUTE (IN MULTIFAMILYPRO’S SOLE DISCRETION) WILL RESULT IN SUCH PRIZE WINNER’S DISQUALIFICATION AS A PRIZE WINNER OF THE CONTEST AND ALL PRIVILEGES AS A PRIZE WINNER WILL BE IMMEDIATELY TERMINATED.

Multifamilypro assumes no responsibility for incorrect or inaccurate entry information whether caused by any of the equipment or programming associated with or utilized in this Contest or by any human error which may occur in the processing of the entries in this Contest. Multifamilypro is not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or players on account of technical problems or traffic congestion on the Internet or at any web site, or any combination thereof, or any incomplete, lost, late, delayed, misdirected or garbled votes or failure to receive votes, including, without limitation, any injury or damage to participant’s or any other person’s computer related to or resulting from participation or downloading any materials in this Contest or the voting rules to this Contest. Multifamilypro is not responsible for any typographical or other error in the printing of the offer, administration of the Contest, or in the announcement of the Prizes or Prize Winners. If, for any reason, the Contest is not capable of running as planned, including, without limitation, changes in Multifamilypro’s business, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Multifamilypro which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Contest (including, but not limited to, the online voting/comment process) or for any reason that Multifamiypro deems it necessary. Multifamilypro reserves the right in its sole discretion to cancel, terminate, modify or suspend the Contest, or the online voting/comment process and to determine the Prize Winners in its sole discretion. Should the Contest be terminated prior to the stated expiration date, notice will be posted on www.OptmizationSummits.com, Twitter, Facebook, Multifamilypro.com and other Multifamilypro online points of presence, and the Prizes may be awarded to winners to be selected from among all Eligible Entries received up until and/or after (if applicable) the time of modification, cancellation or termination, or in a manner that is fair and equitable as determined by Multifamilypro. All interpretations of these Official Rules and decisions by Multifamilypro are final. No software-generated, robotic, programmed, script, macro or other automated online or text message entries are permitted and will result in disqualification of all such entries. Automated votes, or votes that have been tampered with or otherwise solicited improperly will result in disqualification of all such votes. Mulitfamilypro reserves the right in its sole discretion to disqualify any individual it finds to have tampered with the entry process or the operation of this Contest; to be acting in violation of these Official Rules; or to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person or to have provided inaccurate information on any legal documents submitted in connection with this Contest.

CAUTION: ANY ATTEMPT BY ANY INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, MULTIFAMILYPRO RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. THE COURTS OF THE STATE OF INDIANA (STATE AND FEDERAL) SHALL HAVE SOLE JURISDICTION OF ANY CONTROVERSIES REGARDING THE CONTEST AND THE LAWS OF THE STATE OF INDIANA SHALL GOVERN THE CONTEST. EACH ENTRANT WAIVES ANY AND ALL OBJECTIONS TO JURISDICTION AND VENUE IN THESE COURTS AND HEREBY SUBMITS TO THE JURISDICTION OF THOSE COURTS.

Entrants agree to indemnify and hold harmless Multifamilypro from any and all liability resulting or arising from the Contest, to release all rights to bring any claim, action or proceeding against Multifamilypro, and hereby acknowledge that Multifamilypro has neither made nor is in any manner responsible or liable for any warranty, representation or guarantee, express or implied, in fact or in law, relative to the Prizes.

Entrants hereby agree to submit their entries under the following terms and conditions: (a) that Multifamilypro may use any ideas, concepts, material, in whole or in part, contained in an entry, (b) that all physical materials submitted become the property of Multifamilypro and will not be returned; (c) that all materials submitted are free from any lien or claim by anyone, including, but not limited to any union, guild or performance rights society; (d) entrants have obtained all rights, permissions and licenses necessary for Multifamilypro to use the entries for any purpose; (e) that no entry or any part thereof infringes any trademark or copyright or otherwise violates anyone’s right of privacy or publicity; and (f) entrants indemnify and hold harmless Multifamilypro and their respective entities, officers, directors, employees, agents, members, affiliated companies and subsidiaries from any claims, suits, losses damages and expenses (including reasonable attorneys’ fees) that arise from any breach of the following conditions. Entrants agree to the foregoing and in addition agree to obtain, upon request of Multifamilypro any documentation and releases necessary to prove their unrestricted ownership in all materials contained in their Submission Material and Multifamilypro’s right to use such materials, in whole or in part, without limitation in all media and for any purpose whatsoever without compensation.

In case of a dispute over the identity of the entrant who submitted the winning Eligible Entry, the authorized account holder of the email address associated with that Eligible Entry will be deemed the entrant. The “authorized account holder” is deemed the natural person who is assigned to an email address by an Internet access provider, service provider or other online organization that is responsible for assigning email addresses for the domain associated with the submitted email address. Said entrant must comply with these Official Rules and, at Multifamilypro’s sole discretion, may be required to provide proof or ownership of the email account.

15. Request for Name of Grand Prize Winner and Official Rules: For the name of the Prize Winners and/or Official Rules, send a self-addressed stamped envelope to: Multifamilypro,

38565 U.S. Highway 19 North | Palm Harbor, FL 34684

Phone: 727.940.5211 | Fax: 727.940.5819

All requests for a copy of the Official Rules and the names of the Prize Winners must be made each month beginning October 10, 2011. Please note on the front left- hand corner of your outer envelope whether you are requesting “Official Rules” or the name of the “Prize Winners.”

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