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	<title>MultifamilyPro &#187; Traffic</title>
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		<title>T.I.M.E. To Register for Brainstorming!</title>
		<link>http://www.multifamilypro.com/2011/05/23/t-i-m-e-to-register-for-brainstorming/</link>
		<comments>http://www.multifamilypro.com/2011/05/23/t-i-m-e-to-register-for-brainstorming/#comments</comments>
		<pubDate>Mon, 23 May 2011 15:20:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apartment Leasing]]></category>
		<category><![CDATA[Apartment Management]]></category>
		<category><![CDATA[Apartment Marketing]]></category>
		<category><![CDATA[Apartment On-site]]></category>
		<category><![CDATA[Apartment Service Teams]]></category>
		<category><![CDATA[Budget]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Fair Housing]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Multifamily Brainstorming]]></category>
		<category><![CDATA[Multifamily Compliance]]></category>
		<category><![CDATA[Multifamily Industry]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Product]]></category>
		<category><![CDATA[Resident Referrals]]></category>
		<category><![CDATA[Resident Retention]]></category>
		<category><![CDATA[Senior Communities]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Student Communities]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Traffic]]></category>
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		<guid isPermaLink="false">http://www.multifamilypro.com/?p=2334</guid>
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			<content:encoded><![CDATA[<p><a href="http://www.brainstorming.multifamilypro.com"><img class="alignnone" title="Brainstorming 2011: Where We're Going We Don't Need Roads" src="http://i10.photobucket.com/albums/a150/moguion/Brainstorming%202011/wedontneedroads3.jpg" alt="" width="580" height="580" /></a></p>
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		<item>
		<title>Two-for-One TODAY on MproTV!</title>
		<link>http://www.multifamilypro.com/2011/05/09/two-for-one-today-on-mprotv/</link>
		<comments>http://www.multifamilypro.com/2011/05/09/two-for-one-today-on-mprotv/#comments</comments>
		<pubDate>Mon, 09 May 2011 16:06:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apartment Leasing]]></category>
		<category><![CDATA[Apartment On-site]]></category>
		<category><![CDATA[Budget]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Multifamily Industry]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Trend]]></category>

		<guid isPermaLink="false">http://www.multifamilypro.com/?p=2321</guid>
		<description><![CDATA[TODAY ON LEASING @ CURRENT MARKET RENTS: Register for our special LIVE Encore of Episode 6 (Presenting Your Apartments &#38; Community) at 1:00 pm Eastern, AND/OR today's regularly-scheduled Episode 7 (Gaining Agreement) at 2:00 Eastern, and WATCH BOTH for the two-for-one price of only $39.95!(Series Subscribers may watch both at no added cost, and episode-by-episode [...]]]></description>
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<td style="text-align: center;" align="center"><a rel="nofollow" href="http://multifamilyprotv.com/programming/subscription/leasingfair-market-rents/" target="_blank"><img src="http://i10.photobucket.com/albums/a150/moguion/MproTV/twoforone.png" border="0" alt="" vspace="5" width="590" height="144" /></a></td>
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<p style="margin-top: 0px; margin-bottom: 0px; color: #071e39;"><a rel="nofollow" href="http://multifamilyprotv.com/programming/subscription/leasingfair-market-rents/" target="_blank"><img style="text-align: left;" src="http://i10.photobucket.com/albums/a150/moguion/MproTV/TV_CMR.png" border="0" alt="" hspace="5" vspace="5" width="132" height="154" align="right" /></a><span style="font-size: 12pt; font-family: Franklin Gothic Medium,Arial,Helvetica,sans-serif;">TODAY ON LEASING @ CURRENT MARKET RENTS:</span></p>
<p style="margin-top: 0px; margin-bottom: 0px; color: #071e39; font-family: Cambria,Georgia,Times New Roman,serif;"><span style="font-size: 12pt;">Register for our special LIVE Encore of Episode 6 (Presenting Your Apartments &amp; Community) at 1:00 pm Eastern, AND/OR today's regularly-scheduled Episode 7 (Gaining Agreement) at 2:00 Eastern, and WATCH BOTH for the two-for-one price of only $39.95!</span>(Series Subscribers may watch both at no added cost, and episode-by-episode purchasers will pay only one low price for both!)</p>
<p style="margin-top: 0px; margin-bottom: 0px; color: #071e39; font-size: 11pt;"><span> </span></p>
<ul>
<li style="margin-top: 0px; margin-bottom: 0px; color: #071e39;">IMPORTANT:  Full Series or multiple-episode subscribers MUST STILL REGISTER for  <strong>each show below that you wish to watch today </strong>in order to receive your login, and should select "I'm  already a subscriber" at the bottom of the registration form.</li>
<li style="margin-top: 0px; margin-bottom: 0px; color: #071e39;">If you're not a subscriber, you'll be charged only $39.95 for both episodes.</li>
<li style="margin-top: 0px; margin-bottom: 0px; color: #071e39;">If you are unsure of your subscription status, email us anytime at info@multifamilypro.com.</li>
</ul>
<p style="color: #071e39; margin-top: 0px; margin-bottom: 0px;">Shortly  after submitting your registration, you should receive a "Registration  Confirmation" email that contains the link you'll need to view the  program as well as a link to download your workbook. If you DO NOT  receive this confirmation message, please feel free to reply here.</p>
<p style="color: #071e39; margin-top: 0px; margin-bottom: 0px;">
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<p style="margin-top: 0px; margin-bottom: 0px;"><strong><a rel="nofollow" href="http://multifamilypro.tv/PIID=E955DC80864A" target="_blank"><span style="color: #ff6600;">REGISTERE HERE</span> For May 9th Episode Six</a> <span style="color: #ff6600;">(Special LIVE ENCORE of the May 2nd Show!)</span> <span style="color: #061339;"><em>Presenting Your Apartments and Community Starring Toni Blake and Tami Siewruk</em></span></strong><span style="color: #061339;"><em>:</em> In this episode, you'll learn to use proven, successful tour path  decision-making analysis and strategies; how to create and use the  Apartment Marketing Kit-a uniquely fresh approach to amenities and  features of the apartment and community; and more! <em>*This is a  special LIVE, 2nd run of the May 2nd Show at <strong>1:00 pm Eastern</strong> (12:00 pm  Noon Central, 11:00 am Mountain, and 10:00 am Pacific) and is offered at  special two-for-one pricing along with Episode Seven ... watch BOTH for  only $39.95!</em></span></p>
<p style="margin-top: 0px; margin-bottom: 0px;">
<p style="margin-top: 0px; margin-bottom: 0px;">
<p style="margin-top: 0px; margin-bottom: 0px;"><strong><a rel="nofollow" href="http://multifamilypro.tv/PIID=E954D681824D" target="_blank"><span style="color: #ff6600;">REGISTER HERE</span> for May 9th Episode Seven</a><span style="color: #ff6600;"> (Today's Regularly Scheduled Episode)</span><span style="color: #061339;"><em> Gaining Agreement Starring Toni Blake and Tami Siewruk: </em></span></strong><span style="color: #061339;">In this episode, you'll learn how to artfully support the decision  making process and help each customer to make a fully informed decision;  the huge role of integrity in gaining agreement; how to build powerful  visual aids that support the future resident's clarity in seeing the  benefits of choosing your community; 40 "yes" questions and how to  subtly guide conversations towards a "yes" decision; and 6 easy  strategies for successfully gaining agreement and achieving currents  market rents. <em>This show will air at the regularly-scheduled time of <strong>2:00 pm Eastern</strong> (1:00 pm Central, 12:00 pm Noon Mountain, and 11:00 am Pacific) *Select this episode and you can also choose Episode Six above at special two-for-one pricing  ...  watch BOTH for only $39.95!</em></span></p>
<p style="color: #061339; margin-top: 0px; margin-bottom: 0px;">
<p style="color: #061339; margin-top: 0px; margin-bottom: 0px;">
<p style="text-align: center; margin-top: 0px; margin-bottom: 0px; color: #061339;"><span>We'll See You Online Today!</span></p>
<p style="text-align: center; margin-top: 0px; margin-bottom: 0px; color: #061339;"><span>Tami &amp; Team  Multifamilypro</span></p>
<p style="text-align: left; margin-top: 0px; margin-bottom: 0px; color: #071e39;">
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<p style="text-align: center; margin-top: 0px; margin-bottom: 0px; color: #071e39;"><a rel="nofollow" href="http://www.facebook.com/multifamilytv" target="_blank"><img title="Find us on Facebook" src="https://imgssl.constantcontact.com/ui/images1/ic_fbk_36.png" border="0" alt="Find us on Facebook" /></a> <a rel="nofollow" href="http://www.twitter.com/multifamilypro" target="_blank"><img title="Follow us on Twitter" src="https://imgssl.constantcontact.com/ui/images1/ic_twit_36.png" border="0" alt="Follow us on Twitter" /></a></p>
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		</item>
		<item>
		<title>MproTV: LIVE Encore on Monday!</title>
		<link>http://www.multifamilypro.com/2011/03/18/mprotv-live-encore-on-monday/</link>
		<comments>http://www.multifamilypro.com/2011/03/18/mprotv-live-encore-on-monday/#comments</comments>
		<pubDate>Fri, 18 Mar 2011 13:53:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apartment Leasing]]></category>
		<category><![CDATA[Apartment Marketing]]></category>
		<category><![CDATA[Apartment On-site]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[Training]]></category>
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		<category><![CDATA[uncategorized]]></category>

		<guid isPermaLink="false">http://www.multifamilypro.com/?p=2181</guid>
		<description><![CDATA[HUNDREDS TUNED IN to the first broadcast of this amazing program and RAVED about all that they learned! "Thank you both for a wonderful presentation! I love, LOVE, LOVED the idea of ___________and sending it to a person as a follow up. I also love the idea of using __________________..." - Michelle Fording "I love [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="Monday" src="http://i10.photobucket.com/albums/a150/moguion/MproTV/LastChancewithdatecopy.jpg" alt="" width="590" height="144" /></p>
<h2><span style="color: #ff6600;">HUNDREDS TUNED IN to the first broadcast of this amazing program and RAVED about all that they learned!</span></h2>
<p><em> </em><a href="http://www.mprotv.com/special-feature" target="_blank"><img class="alignleft" style="margin: 0px; border: 0pt none;" src="http://i10.photobucket.com/albums/a150/moguion/MproTV/TV_CMR.png" border="0" alt="" hspace="0" vspace="0" width="168" height="192" /></a></p>
<p><em> </em></p>
<p><em>"Thank  you both for a wonderful presentation! I love, LOVE, LOVED the idea of  ___________and sending it to a person as a follow up. I also love the  idea of using __________________..."  - Michelle Fording</em></p>
<p><em> </em></p>
<p><em>"I  love the _______ idea! I have already _________________for my property  and posted it to our Facebook page. Love it ... now on to try some other  great ideas." - Vicki Bishop</em></p>
<p><em> </em></p>
<p><em>Great show yesterday! Thank you for the cool ________tips and______. I will share them with my fellow colleagues. - Katia Nedeva</em></p>
<p>Those are just a few of the great ideas you might have missed, but<strong> <span style="color: #ff6600;">DON'T MAKE THAT MISTAKE TWICE!</span> </strong>Toni and Tami are broadcasting this career-changing show ...<strong><img class="alignright" style="margin: 5px; border: 0pt none;" src="http://i10.photobucket.com/albums/a150/moguion/only2995copy-1.png" border="0" alt="" hspace="5" vspace="5" width="106" height="109" align="right" /></strong></p>
<p><strong> </strong></p>
<h2><span style="color: #000080;"><strong>ONE MORE TIME, LIVE! </strong></span></h2>
<h2><span style="color: #000080;"><strong>NEXT MONDAY, MARCH 21 </strong></span></h2>
<h2><span style="color: #000080;"><strong>2:00-3:00 pm Eastern!</strong></span></h2>
<p><span style="color: #000080;"><strong><a href="http://www.multifamilypro.tv/AccountManager/RegEv.aspx?PIID=E954DF898547"><img class="alignnone" title="Register Here" src="http://multifamilyprotv.com/wp-content/uploads/2011/02/MproTV-Register-Here.png" alt="" width="180" height="65" /></a><br />
</strong></span></p>
<p><strong> </strong></p>
<p>How  you handle every call has an overwhelming impact on your closing ratio  ... more than how you handle any other first contact with a potential  resident. Even if you think you have a handle on phone skills, consider  that today's caller has access to a full array of added technology  options thanks to smart- phones, changing the game when it comes to  what's possible over the phone. Join two of our industry's most renowned  leasing experts and find out how <strong><span style="color: #ff6600;">your closing ratio can SKYROCKET</span> </strong>by using every advantage available to you today!</p>
<h2><span style="color: #ff6600;"><strong>YOU WILL:</strong></span></h2>
<ul>
<li>Engage  your telephone customer with a new series of high-powered telephone  interview questions, strategies and tools designed to convert telephone  calls to leases.</li>
<li>Make  the best use of technology to communicate with GenY and other  tech-savvy consumers through links, photos, videos, and other  informative online resources.</li>
<li>Discover  and use fantastic visual tools including aerial maps, walkscores, and  local Facebook fan pages that create an unforgettable telephone  presentation ... and more!</li>
</ul>
<p>In  just one hour you'll gain a new set of innovative, career-changing  skills, tools, and techniques that will increase revenue and put YOU and  YOUR COMMUNITY at the top of the shopping list! Register now and pay  only $29.95 for as many viewers as you can fit around a screen! Gather  the Leasing Team together to watch this LIVE broadcast, and watch  closing ratios soar!</p>
<h2><span style="color: #ff6600;">FREE BONUS!</span></h2>
<p>You'll  get Tami's Perfectly Optimized Performance System (P.O.P.S.)  spreadsheet designed to automatically calculate your  telephone-to-traffic and email-to-traffic conversion ratios!</p>
<p><img class="alignleft" title="POPS Calculator" src="http://i10.photobucket.com/albums/a150/moguion/MproTV/POPS.jpg" alt="" width="559" height="248" /></p>
<p><strong><a href="http://www.multifamilypro.tv/AccountManager/RegEv.aspx?PIID=E954DF898547"><br />
</a></strong></p>
<p><strong><a href="http://www.multifamilypro.tv/AccountManager/RegEv.aspx?PIID=E954DF898547"><img title="Register Here" src="http://multifamilyprotv.com/wp-content/uploads/2011/02/MproTV-Register-Here.png" alt="" width="180" height="65" /></a></strong></p>
<h2><strong><span style="color: #ff6600;">DON'T MISS IT AGAIN!</span><br />
</strong></h2>
]]></content:encoded>
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		</item>
		<item>
		<title>FREE MproTV Special Feature on MONDAY!</title>
		<link>http://www.multifamilypro.com/2011/03/10/2078/</link>
		<comments>http://www.multifamilypro.com/2011/03/10/2078/#comments</comments>
		<pubDate>Thu, 10 Mar 2011 13:14:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apartment Leasing]]></category>
		<category><![CDATA[Apartment Marketing]]></category>
		<category><![CDATA[Apartment On-site]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Trend]]></category>

		<guid isPermaLink="false">http://www.multifamilypro.com/?p=2078</guid>
		<description><![CDATA[LIVE! From MproTV: A Leasing @ Current Market Rents Special Feature! If you're a Leasing Professional, when your phone rings it's probably a resident or a potential resident calling. Statistically speaking, four out of five first contacts come to us as phone calls, and four out of five signed leases start off that way. In [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="40 Ways" src="http://i10.photobucket.com/albums/a150/moguion/MproTV/FreeMondaySpecialFeaturewithdatecorrectioncopy.jpg" alt="" width="590" height="144" /></p>
<h2><span style="color: #ff6600;"><strong>LIVE! From MproTV: A Leasing @ Current Market Rents Special Feature!</strong></span></h2>
<p>If you're a Leasing  Professional, when your phone rings it's probably  a resident or a  potential resident calling. Statistically speaking,  four out of five  first contacts come to us as phone calls, and four out  of five signed  leases start off that way. In plain language, this means  that how well  you handle every call has an overwhelming impact on your  closing ratio  ... <span style="color: #ff6600;"><strong>MORE </strong></span>of an impact than how you handle any other first  contact with a  potential customer. And even if you think you already  have a great  handle on phone skills, consider that today's caller has  access to a  full array of added technology options thanks to  smartphones, changing  the game when it comes to what's possible when  that first phone call  occurs.</p>
<p>So how might your  telephone-to-traffic-and ultimately your closing  ratio-be affected if  you got better and smarter at turning calls into  visits with less lost  opportunities, and taking full advantage of all  the new possibilities  out there that can give you a killer competitive  edge?  How much more  effective could every tour be if it's built on a  flawless first  impression and a phone experience that has already set  you head and  shoulders above the competition?  The answer is that <span style="color: #ff6600;"><strong>your closing ratio can SKYROCKET</strong></span>,   and your presentations can be out-of-this-world successful ... if you   just know how to use the telephone with every advantage available to  you  today!</p>
<p>Join us for this <span style="color: #ff6600;"><strong>FREE Special Feature</strong></span>, led by two of our industry's most renowned leasing experts, Toni Blake and Tami Siewruk.</p>
<p><strong> </strong></p>
<p><span style="color: #ff6600;"><strong>YOU WILL:</strong></span></p>
<ul>
<li> Engage your telephone customer with a new series of  high-powered  telephone interview questions, strategies and tools  designed to convert  telephone calls to leases.</li>
<li> Make best use  of technology to communicate with GenY and other  tech-savvy consumers  through links, photos, videos, and other  informative online resources.</li>
<li> Discover and use fantastic visual tools including areal maps,   walkscores, and local Facebook fan pages that create an unforgettable   telephone presentation.</li>
<li>And more!</li>
</ul>
<p>Spend just one hour with  two of our industry's top leasing experts  and gain a new set of  innovative, career-changing skills and techniques  that are proven to  increase revenue and put <span style="color: #ff6600;"><strong>YOU</strong></span> and <strong><span style="color: #ff6600;">YOUR COMMUNITY</span></strong> at  the top of the  shopping list! Register now, <span style="color: #ff6600;"><strong>FREE</strong></span>, gather the Leasing Team together to watch this <span style="color: #ff6600;"><strong>LIVE</strong></span> presentation, then watch the closing ratios soar!</p>
<p style="text-align: center;"><a href="http://www.multifamilypro.tv/AccountManager/RegEv.aspx?PIID=E953D7868847"><img class="aligncenter" title="Register Here" src="http://multifamilyprotv.com/wp-content/uploads/2011/02/MproTV-Register-Here.png" alt="" width="180" height="65" /></a></p>
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		<item>
		<title>Fun Referral Gift Baskets</title>
		<link>http://www.multifamilypro.com/2010/12/30/fun-referral-gift-baskets/</link>
		<comments>http://www.multifamilypro.com/2010/12/30/fun-referral-gift-baskets/#comments</comments>
		<pubDate>Fri, 31 Dec 2010 04:21:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apartment Marketing]]></category>
		<category><![CDATA[Resident Referrals]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[Multifamily Marketing]]></category>

		<guid isPermaLink="false">http://www.multifamilypro.com/?p=1338</guid>
		<description><![CDATA[Our communities have a very aggressive resident referral program. We encourage our residents to refer friends, co‑workers, etc.  Recently, at two of our Ohio communities, we started making up "Resident Referral Gift Baskets." These baskets contain candy, Play‑Doh, squirt guns, bubbles, gum, community brochures, and a resident referral flyer. The flyer explains the program: $200 [...]]]></description>
			<content:encoded><![CDATA[<p>Our communities have a very aggressive resident referral program. We encourage our residents to refer friends, co‑workers, etc.  Recently, at two of our Ohio communities, we started making up "Resident Referral Gift Baskets." These baskets contain candy, Play‑Doh, squirt guns, bubbles, gum, community brochures, and a resident referral flyer. The flyer explains the program: $200 for the first referral, $300 for the second referral, $400 for the third referral, and a big-screen TV for the fourth referral. We deliver these gift baskets to the residents at work, to entice their co‑workers to look at all of the goodies and, more importantly, at the brochures of the apartment community, The residents have really enjoyed these baskets, and the leasing staff really enjoyed making them up. The number of resident referrals has also increased.<br />
<strong><br />
Contributed by Cathy Cebula</strong></p>
<p><strong><br />
</strong></p>
<p><strong>A Cut Above</strong></p>
<p>We promoted referrals by creating a special gift package containing a cutting board with various other items attached to it<strong> (Jolly Time popcorn, mixed nuts, berry fruit roll-up or candy, a Payday candy bar, and bottle of Sunny Delight juice drink)</strong>.   These were distributed to locators and small businesses.  We had an  overwhelming response because it was different and clever. The flyer we  designed to go along with the gift package was made so it could be  folded like a tent card. This card displayed the property name and logo  on the front, and the following message inside:</p>
<p><strong>Here's the SCOOP:</strong><br />
We're a <strong>CUT ABOVE</strong> the rest<br />
So have your referrals <strong>POP</strong> on in to <strong>LENOX COURT</strong> where our <strong>JOLLY</strong> staff will go NUTS over them and treat them <strong>BERRY</strong> special. And soon it will be <strong>PAYDAY</strong> for you! Isn't that a <strong>SUNNY DELIGHT</strong>?<br />
Contributed  by <strong>Cheryl Ducote</strong></p>
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