Archive for the
‘Trend’ Category

Over the past few years multifamily marketing has felt obligated to create a dynamic presence on every social media platform available. Now that our industry is getting the idea that the current set of the coolest, newest social media platforms is never going to be a static group, and that there will always be the new and cool social […]

Team-Building and Traffic Generation x2 Our goal at Newport and Concord Village is to cross-train all our staff, increase qualified traffic, encourage return visits, and improve our closing ratios. In addition, by cross-training, we will be able to improve the market-ready condition of our vacant apartments and decrease the response time to our maintenance requests. […]

Make Your Community a Stop on the Tour Route “If you’re marketing to families, why not host field trips to your community from the local schools. This can be an educational opportunity for children to see how a community runs. Have your head service technician explain maintenance. Let the grounds people show off their work […]

Reduce Vacancy Loss: Step Up Your Move-In Dates “You have 24  Notice to vacates for the month ending. How do you rent the apartments quickly and get the new resident to move in as soon as possible? I was faced with this situation several years ago when I had just begun as the new Manager […]

Happy Friday, everyone!  To end our week with a little food for thought, I wanted to share a quick exchange that’s kicking up this morning on Twitter about our upcoming Dallas Optimization Summits because it opened the door to a conversation that I want to have with every single one of you! The conversation started […]

Motivating Your Millennial Employees By Dr. Joanne G. Sujansky and Dr. Jan Ferri-Reed When Amanda Ross learned that her company was planning to place several recent college grads in her customer service department she started to worry. Amanda herself had joined the company right out of college. Now 37 years old, Amanda has supervised Customer […]

I have never shared a link to an article as a single post on this blog until now. If you are using or planning a fan page on Facebook you need to read this article, in fact read it twice and bookmark it! From the article: Facebook recently announced a series of changes to its […]

ForRent.com embraces virtual communication through new Layar mobile application Apartment seekers can search thousands of ForRent.com apartment listings through the world’s first augmented reality browser ForRent.com, anchor Web site of For Rent Media Solutions™,  has launched an augmented reality Layar mobile application. The application lets apartment seekers view their current location through the camera of […]

By David Naffis and Pradeep Elankumaran The Internet as we know it has certainly changed the business world. And just when you thought the web was as good as it could get, it’s about to evolve again. Up until now, the Internet was primarily about sharing information. You put up a web page, post a […]