Trends. No matter where you are in your Multifamily career or what your specialty may be, you're surrounded by trends that are influencing your future and the way we do business. Multifamilypro's Brainstorming Sessions is the only national industry event designed to examine those trends and capitalize on them in ways that make you a better professional, your community a better and more attractive place to live, and your company as profitable and successful as it can possibly be. Each year, our event draws hundreds of Multifamily professionals from coast-to-coast to examine where we've been, take a careful look at where we are, and develop strategies for creating our most successful future. How do we do it?

Ideas. You know how some people are so well connected that they have a friend to call no matter what problem they're facing? Well, hundreds of apartment professionals with thousands of years of experience-including the most highly respected multifamily experts in the country-want to meet you in Phoenix just to help you solve your very toughest challenges! Together, you'll generate thousands of ideas worth millions to your company, your communities, and your career, guaranteed to repay the cost of attending many times over!

Momentum. Beyond the ideas we'll Brainstorm, you'll also benefit from the best Educational Sessions in the industry, supercharged to increase, expand, and enhance your professional skills. Our agenda is organized into Tracks to help you zero in on your needs, make a personal plan of attack, and get the absolute most out of the event. Topics are carefully selected to align with the hottest trends in marketing, training, management, and technology and deliver only the most timely information, proven strategies, and relevant resources. Our "See It. Hear It. Do It." approach lets you really wrap your brain around every topic and put your new skills to work immediately, so you get the ball rolling before you even walk away.

Energy! Get energized with the power of an AGENDA that includes more than 30 educational sessions; 7 distinct networking opportunities; features that will supercharge your social networking skill set; the most innovative product and service providers; an idea-sharing panel session with the most creative people in our business; The famous Dream Team of Brainstorming Facilitators, professionally trained to lead you in creating real-world, ready-to-implement strategies and solutions; more fresh ideas than you can possibly implement ... scanned and posted at this year's event for immediate access, and much more!

REGISTER NOW AND WE'LL SEE YOU THERE!

Last year, we announced the Dorothy Gourley Shaw scholarship for attendance at Multifamilypro’s Brainstorming Sessions.  This scholarship will be awarded each year to one deserving Multifamily Professional who is a first-time Brainstorming attendee, and demonstrates exceptional initiative.  The Scholarship includes complete round trip-airfare to the event; a three-night stay at the event hotel; complimentary coverage of the winner’s Main Event Brainstorming registration; and one complimentary ticket to the Brainstorming Trends Lunch.

The intent of the scholarship is to provide one deserving individual with the opportunity to experience Brainstorming for the very first time, in honor of a dear friend who counted Brainstorming among her favorite events of the year.  For this first opportunity, we heard from a number of outstanding candidates, making the selection extraordinarily difficult; but one candidate definitely stood out in this year’s crowd.

Emily Persinger is the Community Manager at Watermark Cambridge, a Gables Residential community. Emily shared with us several success stories that clearly conveyed her initiative, dedication, creativity, and above all her love for what she does; and it is for those many reasons that we look forward to seeing her this September in Phoenix.  If she ends up at your table this year, be sure to welcome her!  Until then, let us be the first to say to our very first winner ... CONGRATULATIONS, EMILY!  Well done!

Thanks to ALL who participated! Your professionalism and initiative do great honor to our industry, and you should all be proud!

Register NOW to join Tami Siewruk today at 2:00 Eastern for our first, half-hour episode of Trend Watch!

Each episode will introduce a hot new trend; talk about how it applies or can be adapted to our industry; implications to the way we do business; and how you can capitalize on it, increase your performance and get an edge on the competition!

This post is a special shout out to Megan Kapijimpanga and her team at Village Crossing at Chino Hills, who took the time to share her thoughts.

Megan writes, “I just wanted you and Toni and everyone else to know how our lives have been affected in such a positive way since Monday, 3/28, Episode One. We immediately raised our rents (without telling anyone) and have leased more this week than last. We’ve had at 8 leases as of today (last week only 2) and we still have Saturday & Sunday left. This is just what the doctor ordered. My staff is pumped. We are certainly looking forward to April 4, Episode Two. Keep it coming … thank you so much for revitalizing my staff.”

Megan, thank YOU for sharing your inspiring success and best wishes to you and your AMAZING team as you continue on the path to Leasing @ Current Market Rents!

HUNDREDS TUNED IN to the first broadcast of this amazing program and RAVED about all that they learned!

"Thank you both for a wonderful presentation! I love, LOVE, LOVED the idea of ___________and sending it to a person as a follow up. I also love the idea of using __________________..." - Michelle Fording

"I love the _______ idea! I have already _________________for my property and posted it to our Facebook page. Love it ... now on to try some other great ideas." - Vicki Bishop

Great show yesterday! Thank you for the cool ________tips and______. I will share them with my fellow colleagues. - Katia Nedeva

Those are just a few of the great ideas you might have missed, but DON'T MAKE THAT MISTAKE TWICE! Toni and Tami are broadcasting this career-changing show ...

ONE MORE TIME, LIVE!

NEXT MONDAY, MARCH 21

2:00-3:00 pm Eastern!

How you handle every call has an overwhelming impact on your closing ratio ... more than how you handle any other first contact with a potential resident. Even if you think you have a handle on phone skills, consider that today's caller has access to a full array of added technology options thanks to smart- phones, changing the game when it comes to what's possible over the phone. Join two of our industry's most renowned leasing experts and find out how your closing ratio can SKYROCKET by using every advantage available to you today!

YOU WILL:

• Engage your telephone customer with a new series of high-powered telephone interview questions, strategies and tools designed to convert telephone calls to leases.
• Make the best use of technology to communicate with GenY and other tech-savvy consumers through links, photos, videos, and other informative online resources.
• Discover and use fantastic visual tools including aerial maps, walkscores, and local Facebook fan pages that create an unforgettable telephone presentation ... and more!

In just one hour you'll gain a new set of innovative, career-changing skills, tools, and techniques that will increase revenue and put YOU and YOUR COMMUNITY at the top of the shopping list! Register now and pay only $29.95 for as many viewers as you can fit around a screen! Gather the Leasing Team together to watch this LIVE broadcast, and watch closing ratios soar!

FREE BONUS!

You'll get Tami's Perfectly Optimized Performance System (P.O.P.S.) spreadsheet designed to automatically calculate your telephone-to-traffic and email-to-traffic conversion ratios!

DON'T MISS IT AGAIN!