Custom Workshops and Seminar Solutions

If you need a custom keynote address, seminar, or workshop that addresses even the most specific needs, please don’t hesitate to ask! Tami’s “across-the-board” industry experience is at your service to provide the targeted solutions your team needs to succeed.

AVAILABLE FORMATS

Each program is available alone in a full-day, six-hour format; Half day fast paced or one hour highlights only session.

Today’s Trends with Tami

  1. An overview of Trends, to help you and your company fine-tune the necessary point of view
  2. Broad ‘themes’ for this year and beyond
  3. Dozens of actual consumer trends related to these themes
  4. Real examples of how management companies across the United States are applying these trends to marketing, resident retention, training and management.
  5. Videos to make these trends hands-on
  6. Explanations of how these trends impact each other
  7. Real World Multifamily Tips on how to apply these trends

This program features trends that are already emerging, and that have the potential to spread quickly because they appeal to experienced consumers’ needs and wants in almost universal ways. The same goes for the real world industry examples I highlight: they’re best of breed, and sourced from New York to California.

In that sense, this program is very much about the SHORT-TERM FUTURE*: there is nothing in this program that can’t be applied today or tomorrow. It is all happening, it’s a snapshot of what other organizations are having fun with all over the country as we speak, and that makes it perhaps even scarier than exploring the unknown, since there is no excuse for not knowing or acting upon the information provided.
But. What if one or more of the trends and related examples featured really does not apply to your market? It’s a question I’m often asked. My standard reply (assuming you’re right about your market’s un-readiness):

  • First of all, why limit yourself to what is happening in your market bet on one thing it is coming to your market soon!
  • Secondly, you only have to dive into one of the many trends to find further proof that when it comes to brands, when it comes to consumption, the similarities in markets far outnumber the differences.
  • Thirdly, instead of worrying about readiness in a specific market, you can also go ahead and carefully prepare for that moment, while learning best practices from those who are already applying the trend elsewhere.

If you want to know what’s going to happen in 2025 this is not the program for you try Wikipedia’s take on futurism that would be a good starting point.

For more information or to book Tami
Call 727-480-5425 or Click here to Email

Creating the Brand Called You 2.0

If there’s one favor you can ever do for individuals in your company, it’s to make them INTERESTING to others. People want to be loved, to be admired, to be coveted, to be special, and to be unique. The products and services that consumers will want to buy because association with those products and services makes them more interesting, it’s about time we addressed the burgeoning trend of individuals being interesting because of what they do, say, who they connect to and so on. Southwest Airlines allows their employees to be a Brand and there for a part of their overall brand. How to you help your employees create their own Brand? A brand that is also beneficial to the organization?

Remember Tom Peter’s ‘Brand Called You’? Visionary in 1997, the (excellent) Fast Company article (www.fastcompany.com/magazine/10/brandyou.html) was all about individual employees thinking of themselves as brands, making themselves more attractive to… employers, if not Big Brand employers. Standing out as a personal brand was about standing out amidst your colleagues.

From the article: “No matter what you’re doing today, there are four things you’ve got to measure yourself against. First, you’ve got to be a great teammate and a supportive colleague. Second, you’ve got to be an exceptional expert at something that has real value. Third, you’ve got to be a broad-gauged visionary—a leader, a teacher, a farsighted “imaginer.” Fourth, you’ve got to be a businessperson—you’ve got to be obsessed with pragmatic outcomes. It’s this simple: you are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.”

Fast forward to ‘now’. Personal branding is still big. But it’s BRAND CALLED YOU 2.0 now. It’s about being an interesting and desirable brand to other individuals. To peers. To friends of friends. It’s play lists and videos and pictures, it’s one’s musings and creative outbursts, it’s gaming scores, it’s preferences, it’s portfolios, it’s an entire personal branding campaign trying to impress everyone . What does your company gain from helping individual create a personal brand? Haven’t we known for many years that people lease because of the person leasing to them? Residents renew their lease because of a person and the experience they create for the resident.

The same principals hold true for companies and apartment communities each by themselves is a brand. We used to think of a brand in terms of multiples. That is no longer the total meaning. A brand is now more than ever a single community with individual brands of people. How are we going to turn a single apartment community into its own brand? How do we encourage employees to create their own brand? That really is the challenge we are faced with today!

In this program attendees will learn that Individuality is the most powerful marketing tool we possess. The same is true of a community and company. Branding is all about standing out in the crowd, and as technology increases our connections both personally and professionally, standing out in the growing crowd is more important than ever before!

For more information or to book Tami
Call 727-480-5425 or Click here to Email

Beyond Resident Referrals

How to Make Your Community of Residents Your Most Effective Marketing Partner
How can we encourage our Favorite Residents to become Brand Evangelists? We use traditional marketing tactics (and some that aren’t even old enough to be “traditional” yet) to send a one-way advertising message to our resident Brand Evangelists who chat us up to their friends. Are we empowering them to communicate a message to potential residents? For example we send them a resident referral message offering to pay them $000.00 when they refer someone to our community. That’s one –way marketing and there is a chance it will work and a chance that it won’t! BUT most of us have been taking that chance for years! In this session you and your team will learn how to move beyond the traditional resident referral programs and utilize many different techniques and strategies that are available to us today that allow us the ability to tap into the most powerful marketing resource we have. OUR RESIDENTS!

For more information or to book Tami
Call 727-480-5425 or Click here to Email

Practical Leasing Strategies, Creative Marketing Ideas and Proven Management Techniques From Across The USA!!

Are your leasing, marketing, and management inspirations limited to what you can see outside of your own window? There’s a whole world of new ideas out there to experience, filled with the most creative, innovative, and even revolutionary techniques.

In this session you will hear and see the most eye-opening coast-to-coast ideas, techniques and strategies happening in our industry! Tami will share only the best leasing, marketing, and management techniques that are practical, creative, and proven to work!

You’ll learn:

Easy-to-implement strategies that you can use to lease apartments in record-breaking numbers!
Marketing techniques, tools and ideas so creative and memorable, they’ll outlast their implementation!
Management techniques that challenge industry benchmarks for net operating income, and raise renewals and resident satisfaction to an all-time-high!

This session is always a crowd pleaser!

For more information or to book Tami
Call 727-480-5425 or Click here to Email