Successfully leasing and managing apartments within an affordable housing community under the Low Income Housing Tax Credit program requires more than just management and rental experience. It also takes savvy marketing strategies, top-notch customer service skills, and the most current staff management techniques—all while staying attuned to legal and industry guidelines. “Affordable Principles with Cathy Macaione” gives you the tips, skills, and knowledge you need to not only run an affordable housing community, but also to keep it rented with quality tenants for long-term growth and success. Join Cathy Macaione, HCCP, and her special guest experts for this insightful program.
Affordable Principles Details
- Dates: Thursdays, October 6th – December 29th (No Broadcast on Thanksgiving)
- Time: 11:30 am Eastern, 10:30 am Central, 9:30 am Mountain, 8:30 Pacific
- Register: Affordable Principles
- Level: All
- Length: 12 episodes, 45 minutes each
- Subscription: Receive all 12, 45-minute episodes for only $298 (that’s just $24.83 per episode!) OR purchase individual episodes at $39.95 each.
- Sponsor:
The total charge for watching a full 12-episode series is $298, we know that there will be times that you might want to join a series after some episodes have already aired … and that’s fine! Here’s how it works: the first episode that you watch from this series (whether it’s the second, third or sixth, etc.) will cost $89. After THAT, additional remaining episodes from that series will cost only $24.83 each!
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Episode Guide
Episode 1 - October 6, 2011 – Understanding How the Low Income Housing Tax Credit Works
For many owners and managers, the Low Income Housing Tax Credit (LIHTC) program can be confusing and overwhelming. What’s really involved? What do owners, managers, and staff need to do to stay in compliance? And does the IRS really oversee the program? In this episode, Cathy Macaione reveals how the program really works, from understanding the basic eligibility requirements to participate in the program to how tax credits are allocated.
Episode 2 - October 13, 2011 – Assemble a Winning Team
Your leasing staff can make or break your community’s success. Not only do they need to understand the essence of the LIHTC program, but they also need to be confident sales professionals who follow up consistently, process the paperwork efficiently, and adhere to all the fair housing laws. In this episode, Cathy Macaione details the key qualifications, skills, and training your team needs to make your affordable housing community competitive and successful.
Episode 3 - October 20, 2011 – Marketing Your Affordable Housing Community
To be a successful affordable housing community, you need to budget marketing dollars and create an effective advertising campaign. In addition, your marketing and advertising must comply with LIHTC program guidelines. In this episode, Cathy Macaione explains the marketing and advertising regulations you must adhere to, from the specific words to avoid in your ads to tracking your marketing and advertising initiatives.
Episode 4 – October 27, 2011 – From Prospect to Renter
Getting someone to tour your property is relatively simple … getting that person to sign a lease takes some work! Few people decide to sign a lease the moment they tour; rather, you have to “work the file” to make the sale. In this episode, Cathy Macaione leads you through the entire process, from prospecting and following up to processing the application and lease-signing day. Learn why speed is the key to getting your affordable housing community at peak occupancy!
Episode 5 – November 3, 2011 – Are You Ready for a Physical Inspection?
When the state agency or community owner shows up to do a physical inspection of your property, will you be ready? Many communities are not, even though the inspections are pre-scheduled. In this episode, Cathy Macaione brings in guest experts to show you the key things inspectors are looking for. Whether the inspectors are looking at the overall condition of the property, specific apartments, or your files, you’ll be prepared for any type of inspection. This episode will be pre-recorded, so be sure to send in your questions prior to the show.
Episode 6 – November 10, 2011 - Go Green
These days, everyone is talking about going green; and there’s no reason why affordable housing communities can’t join in the green revolution! In this episode, Cathy Macaione will talk with guest experts about green options that are also affordable. From energy and water efficiency to environmental sustainability to healthy living environments, going green is the right thing to do … for your residents and your community. This episode will be pre-recorded, so be sure to send in your questions prior to the show.
Episode 7 – November 17, 2011 – Upgrade Your Interior Selections…Without Breaking Your Budget
Just because you are offering affordable housing doesn’t mean you have to look cheap. Yes, even things like granite countertops and black appliances are possible! In this episode, Cathy Macaione brings in guest experts to show you how to do cost effective upgrades, how your upgrades help you compete in tight markets, and how to keep your budget in line during the process. You’ll also learn who the best and most cost-effective suppliers are so you can stretch your dollars even further. This episode will be prerecorded, so be sure to send in your questions prior to the show.
Episode 8 – December 1, 2011 – Take the Headache Out of Compliance
Keeping your files compliant with the LIHTC program’s guidelines are essential to your success, especially when you can get your files audited at any time. But what exactly are auditors looking for? And what’s the easiest way to stay in compliance? In this episode, Cathy Macaione brings in a guest expert from a compliance management company to share the facts and fallacies about LIHTC program compliance. This episode will be prerecorded, so be sure to send in your questions prior to the show.
Episode 9 – December 8, 2011 – Take the Stress Out of Move-Ins and Move-Outs
Moving can be a hassle, not only for your residents, but also for your staff. But what if you could streamline the move-in and move-out process so it’s fast, efficient, and question-free? In this episode, Cathy Macaione leads you through the process of doing a new home orientation with residents, conducting both a move-in and move-out inspection, and explaining how the security deposit works so there are no surprises along the way.
Episode 10 – December 15, 2011 – You Gotta Give to Get
Filling your community with appropriate residents requires more than just effective marketing. You also have to show prospective renters that your community has their needs in mind and will go the extra mile for them. In this episode, Cathy Macaione will interview forward thinking management companies to reveal what services they have in place to help their residents in all facets of life. This episode will be prerecorded, so be sure to send in your questions prior to the show.
Episode 11 – December 22, 2011 – Streamline Your Operations
The only thing constant in business is change. And the LIHTC program, as well as the affordable housing business itself, changes constantly. From new regulations to trends to compliance requirements, you need to stay up-to-date on what’s happening and be able to anticipate what’s coming. In this episode, Cathy Macaione will detail key issues you’ll want on your radar and bring in guest experts who can address the upcoming and predicted changes that owners and management companies need to know about. This episode will be prerecorded, so be sure to send in your questions prior to the show.
Episode 12 – December 29, 2011 – Questions and Answers with Cathy Macaione
Managing and leasing in an affordable housing community can leave anyone with questions. Don’t let your questions go unanswered. In this episode, Cathy Macaione and/or guest expert(s) will address all your questions or concerns. Email her your questions in advance and she’ll answer in detail on the show. She’ll also give you final tips to make your experience with the LIHTC a profitable one. This episode will be prerecorded, so be sure to send in your questions prior to the show.
Cathy Macaione Consulting Services, an Apartment Marketing and Management Specialist, has more than 27 years in the Real Estate Industry. Cathy’s creative marketing skills have won her numerous awards including Chicago’s prestigious CAMME and ALEX awards. She demonstrates her creativity and expertise through the exploration and implementation of alternative marketing methods. Prior to starting her own consulting business, Cathy held numerous positions, ranging from leasing professional to property manager to marketing/training director, for several large management companies. Cathy is also an experienced trainer and developer of “Personal Touch” workshops and seminars. Cathy is a frequent contributor of articles on marketing, maintenance, leasing and management tactics to industry publications. She facilitates and presents for Multifamilypro’s Brainstorming Sessions, Multi Housing World, Home Builders, Several Apartment Associations and Management Companies across the country. Cathy is the author of “Six Days to Success: Training the New Leasing Professional” and creator of “Stopping the Real Estate Gremlins”, a complete Video DVD training series. Cathy is a national speaker and speaks on topics related to Leasing, Marketing, Maintenance, Customer Service, Tax Credit, Image and Resident Retention. Cathy holds an Illinois Brokers license and has earned the H.C.C.P designation. For further information on Cathy, please contact her at cm@cathymac.net or 630-800-6895.
