Multifamilypro Marketing Assessment
This assessment tool takes you through an easy-to-complete series of questions in areas including gathering and using available information; communication; on-site marketing; and overall community appearance. The end result is a better understanding of where you are performing well, and which areas of your marketing strategy need improvement most.
Multifamilypro Marketing Assessment (Item # SP02)
Leasing or Marketing Problem Worksheet
Do you have a leasing problem or a marketing/advertising problem? In order to reach your objectives, they must be qualified in terms of numbers, time to lease up, and people; and this easy-to-complete, 2-page worksheet, delivered to you via e-mail in Adobe Acrobat Format, helps you gather the necessary data to see exactly where you stand. By simply filling in the worksheet and conducting the step-by-step calculations along the way, you’ll determine your community’s leasing objectives; traffic needed to reach those objectives; rentals per leasing professional; telephone to traffic ratio; and cost per traffic and cost per lease.
Leasing Problem or Marketing Problem Worksheet (Item # SP05)
Leasing or Marketing Challenge Calculator
The secret to great marketing is in the numbers; but you don't have to be a statistician to take command of your own success! This power-packed tool is fully pre-programmed in Microsoft Excel so you only have to enter a few numbers each month to automatically calculate your leasing objectives, traffic needed to reach your objective, rentals per Leasing Professional, telephone to traffic ratio, cost-per-traffic and cost-per-lease for up to 12 advertising sources each month; AND continually compile and display the year's data visually on a single analysis report, in addition to offering individual reports for each month only. Analyze, identify, and address your leasing and marketing performance; and tackle challenges before they tackle you!
Leasing or Marketing Challenge Calculator - Item SP10
Personalized P.O.P.S. Telephone/E-Mail-to-Traffic Ratio Calculator
Many of our efforts here at Multifamilypro are aimed at helping you become a more effective Apartment Professional, and our new POPS (Perfectly Optimized Peformance) series will help you measure and demonstrate the positive changes you're going to make! The first tool in this series—the POPS Telephone/Email-to-Traffic Calculator, is a customized, automated spreadsheet created especially for YOU! All you have to do is enter the number of leasing phone calls you've taken and emails you've received and the number converted to visits, and it automatically calculates and records your conversion ratio! Imagine having a career-long record of your closing ratios to spotlight your own improvement and demonstrate it to your supervisor! It's a tool that NO Leasing Professional should be without!
Personalized P.O.P.S. Telephone/E-Mail-to-Traffic Ratio Calculator - Item # SP08
