Telephone Follow Ups Hello, I am laughing because today we are going to start with telephone follow ups. There are times that I become so frustrated when I want to call someone and can’t find the telephone number on their website. Seems like the telephone is headed towards extinction! When it comes to providing a […]
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Hug Your Apartment Residents Over The Phone By Tami Siewruk Every solid apartment marketing plan should include a resident retention plan. The resident retention plan should include an action that set’s aside one day each quarter just to thank your residents. Have everyone get on the telephone and call just to say thanks to your […]
By Tami Siewruk Strengthening Your Fitness Center Leasing Strategy and Promote Resident Retention There was a time when being able to boast an on-site fitness center afforded you the best folding rowing machine in a distinct competitive advantage. Unfortunately, those days are gone. Today, most (if not all) of your competitors have fitness centers, and […]
By Tami Siewruk Multifamilypro Do you have a complete integrated marketing strategy? An extremely powerful under-utilized leasing and marketing tool that we have in the apartment industry is the resident testimonial. Yet many times we use the excuse of being “too busy” or “I am not comfortable asking” to not actively request testimonials from our […]
“Discover What Renters Love!” Free attendance … limited to the first 500 people … Join Christie Fleck Struble, Director of Marketing for For Rent Media Solutions and Host Tami Siewruk Chief Imagination Officer for Multifamilypro on Valentine’s Day, February 14th at 1pm EST to “Discover What Renters Love!” For Rent Media Solutions went to your […]
To protect the leasing professionals against attacks by persons posing as potential residents, it is the policy of many companies and communities across the country to require all prospective residents to present a photo ID before they can be shown an apartment home. They ask for photo ID as a security measure. These policies’s are […]
Now available FREE On Demand Videos Join multifamily’s resident satisfaction and retention authorities, Lia Smith and Jen Piccotti of SatisFacts. The absolute most effective thing you can do to keep your efforts on track is to safeguard your most valuable investment: the customers you already have. Given the high cost of turnover and that the […]
Which are you more likely to believe: a company representative telling you how great their product or service is, or a recommendation from another person about how it worked for them? If you’re like most people, the words from a fellow consumer pull more weight than even the best written ad copy. That’s why no […]
Years ago Multifamilypro conducted a study with the help of multifamily management expert Ed Kelley to determine whether the time spent shopping for an apartment home had a discernible impact on the length of a resident’s stay. The results confirmed what many of us have long suspected, and still ring as true today as they […]
“YOUR COMPETITION COSTS LESS” This is the objection most likely to strike fear into the hearts of an unprepared leasing consultant. First, be certain that the future resident is really considering value, rather than just comparing price. Guide them through a fair “apples to apples” comparison of features and benefits that shows where you have […]
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