By understanding the thought processes of today’s renters, you have the tools to cultivate a tactical apartment marketing plan to increase occupancy and resident retention. This guide will provide you with insight on how renters are searching for apartments, their interaction preferences, and what they would like to receive from their communities moving forward. Download [...]
Like the apartment industry mantra about location, now it’s all about “data, data, data.” If you’re not tracking who’s having conversations about your apartment communities and whether those conversations are resulting in new leases, then you’re missing some of that data. Just think for a minute about the value you’d get from real insight into [...]
I was surfing around the Internet looking at apartment websites (which I often do before going into a market) and this super boring apartment marketing video started playing that was supposed to entice me to the pool, or calm myself in the fitness center and then offered me some information on local hotspot options. I [...]
By Tami Siewruk Step One: Assess Your Current Resident-Retention Efforts Before going ahead in earnest, you’ll have to take a good, hard look at your current efforts. Even if you have plenty of great ideas in mind, you’ll have to know where to target them. We will email you The Multifamilypro Resident Retention Assessment Tool [...]
For apartment leasing and marketing it is critical that we understand the value that mobile brings to our assets … in fact I think it is critical. Google presents The Full Value of Mobile in a way we can all understand what we as marketeers in the multifamily industry should be doing NOW. Customers’ constant [...]
By Tami Siewruk Every solid apartment marketing plan should include a resident retention plan. The resident retention plan should include an action that set’s aside one day each quarter just to thank your residents. Have everyone get on the telephone and call just to say thanks to your residents for being valued members of your [...]
By Tami Siewruk Think about what residents in your apartment community really, really want. Although their needs are numerous and complex, most of them ultimately center on personal issues like success, dignity,respect, individual achievement, and knowledge. If you can build your resident service enhancements around these seven key issues, you’ll have a better chance of [...]
Please feel free to copy this jpeg and share with your residents on Sunday, March 17th.
By Tami Siewruk It’s time to start thinking about April’s apartment marketing and media communications calendar! As the weather starts to improve, we are all looking forward to the spring holidays, spring weddings, spring break, vacations, and prom. Here are a few ideas that I hope will get those wheels turning! Spring Savings! (No, I [...]
By Tami Siewruk Multifamilypro Do you have a complete integrated marketing strategy? An extremely powerful under-utilized leasing and marketing tool that we have in the apartment industry is the resident testimonial. Yet many times we use the excuse of being “too busy” or “I am not comfortable asking” to not actively request testimonials from our [...]