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By Tami Siewruk Multifamilypro Do you have a complete integrated marketing strategy? An extremely powerful under-utilized leasing and marketing tool that we have in the apartment industry is the resident testimonial. Yet many times we use the excuse of being “too busy” or “I am not comfortable asking” to not actively request testimonials from our […]

From the series “What is included in your integrated marketing strategy?” “What is the purpose of apartment marketing?” This  question received different answers from everyone I asked. Is it to communicate?: Show the unique features of our apartments and/or services? Show how potential residents will benefit? How are your apartments and community different? Generate leads […]

n This time of year, doesn’t it just feel as though everything is flying straight at us at warp speed? With so many things that need to get done, it’s hard not to feel rushed. You’re probably already wishing for Valentine’s Day decorating and marketing ideas for your apartment community; so here’s a Valentine’s Day […]

Now available FREE On Demand Videos Join multifamily’s resident satisfaction and retention authorities, Lia Smith and Jen Piccotti of SatisFacts.  The absolute most effective thing you can do to keep your efforts on track is to safeguard your most valuable investment: the customers you already have. Given the high cost of turnover and that the […]

The marketing/sales “funnel”  that marketers are so focused on is outdated with respect to today’s social consumers.The traditional customer journey, or sales funnel, is one directional. As prospective customers make their way throughthe funnel, they pass through stages: Awareness, Interest,Evaluation, Commitment, Referral, and (hopefully) Repetition.The framework doesn’t account for any type of outside influence resulting […]

Everyone knows resident testimonials gives your marketing and leasing team a “proof advantage” which boosts new leases and leasing without concessions. The reason is fairly simple—if you say how great the community is, it’s just bragging; but if residents say it for you, it must be true! The problem with getting great resident testimonials is […]

One important part of developing a successful apartment community marketing plan is to size up your marketing strategy to that of your competitor’s. Here are a few tips that every community should analyze for gain a stronger competitive advantage: Real Competitor- Do you really know who the each community’s competitors really are? When was the […]

Years ago Multifamilypro conducted  a study with the help of multifamily management expert Ed Kelley to determine whether the time spent shopping for an apartment home had a discernible impact on the length of a resident’s stay.  The results confirmed what many of us have long suspected, and still ring as true today as they […]