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By Jamie Gorski Why do winners win? How do you become a self-made winner? Winners work hard at learning from other winners. It is up to you to learn from these examples and become a self-made winner. Here’s what I’ve learned from other winners. 1.    Persistence “Keep on going and the chances are you […]

Our communities have a very aggressive resident referral program. We encourage our residents to refer friends, co‑workers, etc.  Recently, at two of our Ohio communities, we started making up “Resident Referral Gift Baskets.” These baskets contain candy, Play‑Doh, squirt guns, bubbles, gum, community brochures, and a resident referral flyer. The flyer explains the program: $200 […]

If paid referral incentives are legal in your area, consider increasing your reward just before the holidays, when residents are likely to be inspired by the idea of extra cash. Each year,  we use thousands of doorhangers to promote holiday referrals, and also attach a reminder to every service request in order to keep the […]

Our goal at Newport and Concord Village is to cross-train all our staff, increase qualified traffic, encourage return visits, and improve our closing ratios. In addition, by cross-training, we will be able to improve the market-ready condition of our vacant apartments and decrease the response time to our maintenance requests. Our team members include the […]

I have a few thoughts to share on the topic of social media today, and I should tell you up front that I intend this post to provoke conversation, and I hope you’ll participate! You all know how passionate I am about the need to begin using social media now, because I truly do believe […]

Reduce Vacancy Loss: Step Up Your Move-In Dates “You have 24  Notice to vacates for the month ending. How do you rent the apartments quickly and get the new resident to move in as soon as possible? I was faced with this situation several years ago when I had just begun as the new Manager […]