By Jamie Gorski Why do winners win? How do you become a self-made winner? Winners work hard at learning from other winners. It is up to you to learn from these examples and become a self-made winner. Here’s what I’ve learned from other winners. 1. Persistence “Keep on going and the chances are you […]
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Posts Tagged
‘Apartment Marketing’
Our communities have a very aggressive resident referral program. We encourage our residents to refer friends, co‑workers, etc. Recently, at two of our Ohio communities, we started making up “Resident Referral Gift Baskets.” These baskets contain candy, Play‑Doh, squirt guns, bubbles, gum, community brochures, and a resident referral flyer. The flyer explains the program: $200 […]
December 30, 2010
If paid referral incentives are legal in your area, consider increasing your reward just before the holidays, when residents are likely to be inspired by the idea of extra cash. Each year, we use thousands of doorhangers to promote holiday referrals, and also attach a reminder to every service request in order to keep the […]
None of us want to pay more money for the apartment or house we are renting. Most of us have trouble increasing our customers’ prices when we ask for a new renewal commitment. One of the things I’ve learned is that perception is reality. So the key to raising the rents while keeping resident retention […]
Our goal at Newport and Concord Village is to cross-train all our staff, increase qualified traffic, encourage return visits, and improve our closing ratios. In addition, by cross-training, we will be able to improve the market-ready condition of our vacant apartments and decrease the response time to our maintenance requests. Our team members include the […]
November 19, 2010
I have a few thoughts to share on the topic of social media today, and I should tell you up front that I intend this post to provoke conversation, and I hope you’ll participate! You all know how passionate I am about the need to begin using social media now, because I truly do believe […]
Reduce Vacancy Loss: Step Up Your Move-In Dates “You have 24 Notice to vacates for the month ending. How do you rent the apartments quickly and get the new resident to move in as soon as possible? I was faced with this situation several years ago when I had just begun as the new Manager […]
A CONVENIENT TRUTH Let’s face it, the world runs on lattes and 5-hour energy these days. People constantly en route from one destination to another, and during these transits they are going … mobile. What once was a sedentary task, web browsing has evolved: users are accessing the internet via phones and mobile devices from […]
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