By Tami Siewruk Anyone who has known me, including our long-time Sales and Marketing Magic subscribers, can attest that “leasing with concessions” is practically an expletive in my vocabulary. Choosing whether or not to offer leasing concessions is often not a decision you or a supervisor makes rather it is one that the market dictates […]
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Posts Tagged
‘Apartment Marketing’
By Tami Siewruk Warfare is one of the most common analogies used to describe the marketing process. Most of us have read books and articles with titles like “Guerilla Marketing” or “Strategic Marketing”, and most of us suspect (especially when budgeting time rolls around) that our corporate conference rooms aren’t that different from military command […]
April 26, 2010
A few years ago at one of the Brainstorming Educational Sessions “Practical Leasing Strategies, Creative Marketing Ideas and Proven Management Techniques from Across the USA.” was presented by Donna Olson of Olson Training, Kara Rice of Gracehill, and Rebecca Rosario of Full House Marketing, this sessions was both entertaining and idea-packed as it took attendees […]
We all know that one important part of traffic generation is outreach marketing; building relationships with area employers, locators, and other community organizations in the hopes that they will send apartment-seekers our way. We also know that there is much more to successful outreach marketing than simply dropping off some brochures or bringing in the […]
Are your communities hearing from friends, coworkers and family of former residents? You should be, but it takes a powerful referral strategy to make that happen. Imagine this likely scenario: John Doe leased an apartment, and two years later, he purchased a home. Two months later, his brother called to find out about an apartment, […]
“An Alternative Marketing Source—Increase Occupancy and Rental Income Simultaneously.” By Diane Steele There is a lucrative market of potential renters searching for a property just like yours to live at– the corporate business market. You may think businesses primarily rent corporate business apartments from communities that are large, have a corporate leasing team, or are […]
It’s important to us that we stay on top of (and, ideally, ahead of) the needs of our customers and event attendees; so we regularly ask members of our online community to share their thoughts and insights. We recently asked marketing professionals who attended our most recent Brainstorming Sessions this question: Based on today’s marketplace, […]
Happy Friday, everyone! To end our week with a little food for thought, I wanted to share a quick exchange that’s kicking up this morning on Twitter about our upcoming Dallas Optimization Summits because it opened the door to a conversation that I want to have with every single one of you! The conversation started […]
I have never shared a link to an article as a single post on this blog until now. If you are using or planning a fan page on Facebook you need to read this article, in fact read it twice and bookmark it! From the article: Facebook recently announced a series of changes to its […]
The Multifamily Firm That Does Not Adhere To Technological Advances Is Making A Costly Mistake. Let’s face it; you’re not the only game in town. There are apartment communities all over and they may even be right next door. So why should the prospective resident pick your property to be their new home? That’s a […]
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