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I have a few thoughts to share on the topic of social media today, and I should tell you up front that I intend this post to provoke conversation, and I hope you’ll participate! You all know how passionate I am about the need to begin using social media now, because I truly do believe […]

Companies spend millions each year asking agencies and marketers to brand their companies in order to reach more prospects. But, how often do these same companies look carefully at the brand that is already built for them by their loyal, current customers? Like it or not, your mhelpdesk “fan base” already has built your brand […]

By Bradford K. Marting and Jennifer A. Nevitt Casey Establishing prices for apartments has become an often debated topic of late.  Whatever system used to evaluate and set rent levels is considered a pricing model.  There are manual systems, automated systems, and hybrid systems.  Pricing models support various strategies at different times based on particular […]

Happy Friday, everyone!  To end our week with a little food for thought, I wanted to share a quick exchange that’s kicking up this morning on Twitter about our upcoming Dallas Optimization Summits because it opened the door to a conversation that I want to have with every single one of you! The conversation started […]