posted 03-13-2002 09:45 PM
Hi:I didn't immediately reply to your question because I wanted to reflect on it; after 28 years in this business, I have to be careful not to just start talking about "how we've ALWAYS done things . . . "
Alas, I couldn't come up with anything other than the basics:
1. Most rent collection problems are a function of poor resident selection and no/poor resident training.
2. Contests, drawings, discounts for early rent payments and other gimmicks are just that - gimmicks. The lease is a legal contract and obligates each party to do certain things ar certain times. The residents are obligated to pay the rent, just as we are obligated to promptly repair things according to the terms of the lease.
3. Once you have reviewd your resident selection criteria, create a WRITTEN checklist for New Resident Orientation. Include such things as reading the important parts of the lease to the resident (like how much the rent is, when it's due, how to pay, where to pay) - after all, we don't really think the resident reads the lease, do we? Highlight the important parts of the lease with a yellow marker and have the resident initial each highlighted sentence/paragraph.
4. I eliminated late letters and phone calls - I let the residents know that the first letter they get if the rent is not in my office at the close of business on the fifth of the month is a Notice To Quit. I never waive late fees and I never accept rent without a late fee. If they don't pay, I try to get them to sign a stipulation to pay; otherwise, it's off to the attorney and eviction.
My experience is that over 95% of the people I'ev made deals with in the past ended up skipping or being evicted. Plus, the word gets out that you're willing to play "Let's Make A Deal", and then you will really be sorry. Finally, we always need to be aware of the consequences of not giving everyone the same terms and conditions in any given situation.
I know this sounds dull, boring and even mean, and the truth is that we are running a business and once someone signs the contract (lease) they need to honor it. By using careful selection techniques and spending a 1/2 hour or so prior to move-in training your new residents, I'm certain most of your collection problems will disappear.
Hope this helps! Doug