Agenda

Brainstorming marketing Leasing

Las Vegas, Nevada 2018

November 14 – 16, 2018

(With early event activities on November 13th)

Harrah’s Hotel & Casino

BRAINSTORMING 2018 AGENDA AT-A-GLANCE*

 

TUESDAY – NOVEMBER 13, 2018

6:00 pm – 8:00 pm – Early Event Check-In (Nevada Ballroom Foyer)

WEDNESDAY – NOVEMBER 14, 2018

7:30 am – 8:00 am Event Check-In Continues (Nevada Ballroom Foyer)

8:00 am – Brainstorming Sessions™ Begin

Main & Executive Event Brainstorming Sessions™

8:00 am –10:00 am – Brainstorming Overview and Opening Brainstorming Sessions (Reno Ballroom)

 10:00 am – 12:30 pm – Education & Brainstorming Sessions

Executive Brainstorming Sessions™/Education & Brainstorming (Elko Room)

Mega Main Event Brainstorming Sessions – Marketing (Copper Room)Management (Silver Room)Leasing (Laughlin Room)

  • Today’s Apartment Marketing (Copper Room) Presented by: Donna Hickey, Director of Employee Engagement, Trinity
  • Today’s Apartment Management (Silver Room) Presented by: Claire Collins, SVP of Marketing & Training, Princeton Properties
  • Today’s Apartment Leasing (Laughlin Room) Presented by: Matt Easton, EVP, MultiFamily Traffic

Concurrent Main Event Sessions

  • Google Ads – Beginner (Tonopah Room) Presented by: Brianna Quezada, Digital Marketing Manager and Lisa Young, Managing Director, Resident360

12:30 pm – 1:45 pm Optional Trends Luncheon (Reno Ballroom) Presented by: Tami Siewruk, Chief Imagination Officer, Multifamilypro

2:00 pm – 5:30 pm – Education & Brainstorming Sessions

Executive Brainstorming Sessions™/Education & Brainstorming (Elko Room)

Mega Main Event Brainstorming Sessions – Marketing (Copper Room)Management (Silver Room)Leasing (Laughlin Room)

  • Effective Lead Generation Strategies (Copper Room) Led by: Kitty Callaghan, VP Marketing & Training Wasatch Premier Communities with Donna Bolewitz, Director of Marketing, Grayco Properties and Barrie Nichols, VP Leasing & Marketing, The Michaels Organization
  • Maintenance Staffing: Strategies to Resolve Our Industry’s Pain Point (Silver Room) Presented by: Mary Gwyn CPM, Chief Innovator, Apartment Dynamics and Pattie Woods, VP Training & Development, Fogelman Properties
  • Lease More Apartments NOW! (Laughlin Room) Presented by: Stephanie Oehler, Owner, Savvy Leasing, LLC

Concurrent Main Event Sessions

2:00 pm – 3:30 pm

  •  Google Ads – Intermediate (Tonopah Room) Presented by: Brianna Quezada, Digital Marketing Manager and Lisa Young, Managing Director, Resident360

3:30 pm – 5:30 pm

  • Google Ads – Advanced (Tonopah Room) Presented by: Brianna Quezada, Digital Marketing Manager and Lisa Young, Managing Director, Resident360

THURSDAY, NOVEMBER 15, 2018

9:45 am – 5:30 pm Exhibits & Brainstorming Resource Plus Pass (Nevada Ballroom Foyer)

8:30 am – 9:45 am – Keynote Presentation: The Power To Activate: Making A Maximum Impact At Work & In The World (Reno Ballroom) Presented by: Melissa D. White, Executive Director, The Activation Hour LLC

9:45 – 10:30

Mini Seminars (Ely Room)

Visit Our Industry Supporting Exhibits (Nevada Ballroom Foyer)

10:30 am – 12:30 pm – Education  & Brainstorming Sessions

Executive Brainstorming Sessions™/Education  & Brainstorming (Elko Room)

Mega Main Event Brainstorming Sessions – Marketing (Copper Room)Management (Silver Room)Leasing (Laughlin Room)

  • Search Engine Optimization (SEO) – What Can I Do? (Copper Room) Presented by: Mike Wittmann, Senior Business Advisor, Rentping
  • Pot, Pit Bulls, Parking and Problem Residents (Silver Room) Presented by: Anne Sadovsky, Professional Speaker/Consultant Followed by:
    • Identifying and Implementing a Common Neighborhood Theme in Your Community (Silver Room)Presented by: Kristin Sanders, Marketing & Training Director/ Regional Manager, Wesley Apartment Homes Followed by:
    •  Internal Outreach Presented by: Tracy Cherry, Marketing Sidekick, Sprout Marketing Followed by:
    • Teamwork Makes the Dream Work Presented by: Sandi LaManna, Resident Services Manager,Washington University in St. Louis/ Quadrangle Housing
  • Voice Control for Leasing, Marketing and Management (Laughlin Room) Presented by: Kristi Fickert, Vice President of Marketing & Training, 30 Lines

Concurrent Main Event Sessions

  • Google Analytics – Beginner (Tonopah Room) Presented by: Lisa Young, Managing Director and Brianna Quezada, Digital Marketing Manager, Resident360

12:30 pm – 1:45 pm – Optional Hot Topics in Apartment Management, Marketing, Leasing & Training Luncheon (Reno Ballroom)

1:45 pm – 3:00 pm

Mini Seminars (Ely Room)

Visit Our Industry Supporting Exhibits (Nevada Ballroom Foyer)

3:00 pm – 4:30 pm

Concurrent Main Event Sessions

  • Google Analytics – Intermediate (Tonopah Room) Presented by: Lisa Young, Managing Director and Brianna Quezada, Digital Marketing Manager, Resident360

3:00 pm – 5:30 pm – Education  & Brainstorming Sessions

Executive Brainstorming Sessions™/Education  & Brainstorming (Elko Room)

Mega Main Event Brainstorming Sessions – Marketing (Copper Room) – Management (Silver Room) – Leasing (Laughlin Room)

  • Marketing Brainstorming Challenge Sessions (Copper Room)
  • Beyond Resident Referrals (Silver Room) Presented by: Angel Rogers, Training & Development Consultant, S.T.A.R. Training
  • Leasing Brainstorming Challenge Sessions (Laughlin Room)

4:30 pm – 5:30 pm

Concurrent Main Event Sessions

  • Google Analytics – Advanced (Tonopah Room) Presented by: Lisa Young, Managing Director and Brianna Quezada, Digital Marketing Manager, Resident360

FRIDAY, NOVEMBER 16, 2018

10:00 am – 12:00 noon – Ideas, Tips, Tools and Resources for Superheroes! (Goldfield Room)

Moderated by:Anne Sadovsky, Professional Speaker/Consultant with panelists: Debbie Balaker, Director of Marketing, DTN Management Co., Sue Brust, Director of Systems Management, NP Dodge, David Carchidi, President CEO, The Phoenix Staffing LLC, Mary Gwyn, Chief Innovator, Apartment Dynamics, Joe Kaye, Sr. Director of Sales, NRG, Donna Olson, National Speaker/Consultant/Trainer, Olson Training and Angel Rogers, Training & Development Consultant, S.T.A.R. Training.

Don’t walk away from Brainstorming without taking advantage of this amazing opportunity to become the caped crusader of your company with more Ideas, Tips, Tools and Resources! This session is moderated by Anne Sadovsky, Professional Speaker/Consultant. Spend Friday morning with more of the very top experts in our industry feeding you a rapid-fire barrage of amazing ideas and strategies one after the other, INCLUDING the resources you’ll need to put them into immediate action! This session is an event favorite and the 120 minutes you’ll spend here will be one of your best experiences of the week! We’ll see you there!!!

* All times are approximate and subject to change. Multifamilypro reserves the right to produce only those portions of the event for which sponsorship is received.

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