By Joel R. Nelson, Yardi Systems In a highly competitive business environment, harnessing the power of the Internet can be your best strategic move in meeting the ongoing challenges of attracting prospects, retaining residents, and generating new revenue. Consider that according to Compete, Inc., up to 72 percent of rental prospects with access to the […]

By David Naffis and Pradeep Elankumaran The Internet as we know it has certainly changed the business world. And just when you thought the web was as good as it could get, it’s about to evolve again. Up until now, the Internet was primarily about sharing information. You put up a web page, post a […]

Facebook’s latest series of initiatives: rewriting its privacy policy to include location based services and indexing of personal information  and announcing a system by which content on Facebook may be shared throughout the web – like a YouTube video, embeddable and shareable, but with any kind of content, to anywhere on the internet. This Techcrunch […] embraces virtual communication through new Layar mobile application Apartment seekers can search thousands of apartment listings through the world’s first augmented reality browser, anchor Web site of For Rent Media Solutions™,  has launched an augmented reality Layar mobile application. The application lets apartment seekers view their current location through the camera of […]

I have never shared a link to an article as a single post on this blog until now. If you are using or planning a fan page on Facebook you need to read this article, in fact read it twice and bookmark it! From the article: Facebook recently announced a series of changes to its […]

It’s Not Just About Profitability and Survival: Leaders Need to Lead By Pat Heydlauff Political and economic influences have great implications for today’s leaders as they maneuver their way through ever-expanding mine fields.  This economy and political climate are forcing leaders to re-think their operating plan. This is a time for action not reaction; a […]

Motivating Your Millennial Employees By Dr. Joanne G. Sujansky and Dr. Jan Ferri-Reed When Amanda Ross learned that her company was planning to place several recent college grads in her customer service department she started to worry. Amanda herself had joined the company right out of college. Now 37 years old, Amanda has supervised Customer […]

Happy Friday, everyone!  To end our week with a little food for thought, I wanted to share a quick exchange that’s kicking up this morning on Twitter about our upcoming Dallas Optimization Summits because it opened the door to a conversation that I want to have with every single one of you! The conversation started […]

It’s important to us that we stay on top of (and, ideally, ahead of) the needs of our customers and event attendees; so we regularly ask members of our online community to share their thoughts and insights.  We recently asked marketing professionals who attended our most recent Brainstorming Sessions this question:  Based on today’s marketplace, […]