Education & Brainstorming Sessions

Please check back for a full listing of sessions

  • Mega Sessions and Concurrent Sessions: These sessions are the educational backbone of the event and vary from 60 to 90 minutes depending on the topic.
  • Preconference Workshops: These six hour workshops are held before the Brainstorming Sessions and allow for in-depth discussion and learning on new approaches, best practices, and provide practical takeaways and learnings for our attendees.
  • Smart Stage Sessions:  These 18-minute sessions cover a wide variety of topics from tips n leasing, marketing and management providing content that is concise given the short duration of these sessions.

Session One:  Search Engine Optimization (SEO) What Can I Do? Delivered by a Google Marketing Expert.

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are MANY aspects to SEO, from the words on your website to the way other sites link to you and to reviews and social media. Sometimes SEO is simply a matter of making certain your team is using the correct methods in the daily things they do.

This session is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your website friendly to search engines, to building links and marketing the unique value of your community. If you are confused about this stuff, you are not alone, and we’re here to help.

What is a Google Marketing Expert? Our speaker is a  master at communication strategies, brand development, monetisation tools for web and mobile apps and distribution – including (but not limited to) SEO, SEM, social media, growth hacking, Google Play Services and data analysis. They know how to build a clear value proposition, and apply follow-up strategies that give app developers, startups and companies the momentum they need.

Session Two: The Effective Use of Social Media!

Marketing with social media changes daily if you are looking for a deep dive or just looking to close a few knowledge gaps this session is for you.  We’ve all heard how essential—social media is to your marketing plan but how do you make it effective. Whether your current sentiment leans more toward enthusiasm or trepidation, there’s no way around the fact that social media is a far more complex field than it first seems. Diving in without a sense for what it’s like can be overwhelming, and building a network that provides real value takes both savvy and hard work. You’ll find this session to be comprehensive and that no matter what your skill level is, there’s plenty in here to help you improve your social presence.  Buckle up and walk away with a solid plan for 2019.

Session Three: Artificial Intelligence (AI) Methods We Can Use Now

AI—the intelligence displayed by machines, including the processes of learning, reasoning, and self-correction—is popular and divisive. Learn the advancements and potential of AI, to praising interactions with increasingly convincing and lifelike chatbots, to questioning how the technology can impact your people and your jobs.

Session Four: Define A Culture Today

Work culture, and the employee experience is a critical topic in recruiting and retaining talent. Whether or not a culture has been intentionally designed, it can either advance or disintegrate a company’s and a community’s reputation and success, based on how well employees thrive (or don’t) in their environment. In this session we will design a ready to implement plan to move your teams to the next level.

Session Five: Create Employee Engagement

Top headlines on employee engagement this year might not indicate anything new—with levels of engagement always seeming to be reported at an all-time low. Yet influencers proved that through the oft-disheartening headlines, this is a timeless topic that is gaining a new focus with attention to creating better employee experiences and improving well-being. Let’s get busy!

Session Six: Empathy At Work

Amidst an increased presence of machines in our daily and work lives, the ability to understand and share others’ feelings remains uniquely human. Empathy will continue to be the stand out leadership skill companies need to traverse the challenges that advanced technologies pose to people, employees and consumers. What skills do we need and how do we apply them?

Session Seven: Voice Control For Leasing, Marketing and Management

Amazon’s runaway success, Alexa, is now available for businesses. According to their website, Alexa can:

  • Help you at your desk
  • Simplify conference rooms
  • Help around the office
  • Add voice to your apartments and services

Is that good or bad? Voice controlled devices became popular at home in recent years, will they become popular at work in 2019?  Voice-controlled devices are great for helping with self-service and connected back-end bots, so they may have positive applications in our communities .  Learn how apartment communities can use voice tools to lease, market and manage . These devices can be “always listening”, which may raise privacy concerns in the workplace that might have been less concerning in the home. What do we need to keep an eye on? Join us and walk away with your own set of tools.


Session Eight: Effective Lead Generation Strategies

By bridging the gaps in your knowledge we can show you how to get the most out of any of these approaches:

  1. Surveillance capitalism
  2. Affinity marketing
  3. Blogs
  4. Database Marketing
  5. Demonstrations
  6. Link Building
  7. Mini Media
  8. Paid Search
  9. Postcard
  10. Product Placement USP
  11. Promotions/Events
  12. Reactivate Old Leads
  13. Leasing people
  14. Search Engine Optimization
  15. Social Media Visibility
  16. Testimonials
  17. Viral Marketing
  18. Websites
  19. ChatBots

 Session Nine: Data Analysis

Session Ten: Leasing Today



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