Meet Your Brainstorming Facilitators
Megan Adams, Director of Marketing, Legend Management Group
Megan Adams began her career in property management with Legend Management Group after graduating from the University of Maryland. As a result of her hard work, enthusiasm and passion for marketing, she has risen from Administrative Assistant to Director of Marketing during her tenure. She is responsible for the marketing and advertising efforts of over 4,000 units in Maryland and Virginia. Megan works in various aspects of marketing, sales and in-depth pricing analysis. Throughout her 14-year career, she has worked with both suburban and urban assets, including new construction, lease-ups and acquisitions.
Debbie Balaker, Director of Marketing, DTN Management Co.
Debbie Balaker is the Director of Marketing for DTN Management Company. With proven record of creating and effectively implementing targeted marketing programs within the multi-family housing industry, she utilizes expertise in sales training and brand awareness to elevate DTN through marketing campaigns and initiatives. Debbie started her career in Property Management in 2002. She speaks at a national level and holds a NAAEI certification as an Advanced Instructor for the National Apartment Association. Debbie has been awarded the Great Lakes Area GLAStar Award for Outstanding Leasing Consultant of the year in 2008, Great Lakes Area GLAStar Award for Marketing Professional of the year in 2011 and Detroit Metro Apartment Association Prism Marketing Professional of the Year in 2011.
David Carchidi, President and CEO, The Phoenix Staffing, LLC
David has worked in the Property Management Industry for over 27 years, as a Leasing Consultant, Community Manager, Multi-site Community Manager, Marketing Director, and founder & owner of APT Companies for 14 years (sold in 2014). In 2015, David started The Phoenix Staffing in Las Vegas and expanded to Phoenix and San Diego in 2016. David has helped develop many top professionals in multi-family housing throughout California, Arizona and Nevada through his Rise Above the Rest Basics of Apartment Leasing program. He has been an NAA National Apartment Leasing Professional instructor as well as a facilitator and speaker for several previous Multifamily Pro Brainstorming Sessions. David has won Associate Member of the Year Tributes Award from the Arizona Multi-housing Association and his staff and companies continue to win awards in their local markets including 2017 and 2018 Top 10 Staffing Companies in Las Vegas. David created and developed APT Commercials and Showoff Video Production to fill a need in the industry for high quality creative video tours and video productions. He has produced Commercial Hosted video tours for communities from Florida to Hawaii and works with some of the best talent in Southern California, Arizona and Nevada. David is a Talent Acquisition and Marketing Specialist in the Multifamily industry.
Bry Carter, VP Of National Recruiting, The Phoenix Staffing, LLC
Bry Carter started in property management in 1995 as a Leasing Consultant. She has been an Assistant Manager, Manager and Lease Up Manager, working with companies like Gray Clow and Walden. In 2006, Bry was lucky enough to work with RentPath.com in Phoenix as a Sales Consultant and as a Manager with RentPath.com in Denver until 2011. In 2011, Bry went to work with Gannett/Apartments.com based out of Denver as a National Sales Development Manager helping companies with ILS, SEO, SEM, Print, Email and strategic brand packages. In 2014, CoStar Group acquired Apartments.com and Bry was asked to come back to Phoenix as the Regional Sales Director for Tucson, Phoenix, Salt Lake City and Albuquerque. That experience until April 2018 really focused on ILS and data packages for the industry. For the last six months Bry has had a unique opportunity to work with The Phoenix Staffing Company as the VP of National Recruiting and industry trainer in sales and leasing. This is her dream job! Helping people find great talent and also helping talent find a great home are her passion. She loves this industry and loves the people. She has twins that are 16, a little boy that is 9 and has been married for 20 years. She coaches Volleyball for Club and coaches high school students for her local church.
Tina Cavaco, Executive V.P. Operations, Centra Partners, LLC
Tina Cavaco, CAPS holds the position of Partner/Executive Vice President of Operations for Centra Partners, LLC. With 35+ years of “all round” multifamily experience from leasing agent to her current position Tina is responsible for total portfolio oversight. Ms. Cavaco holds the National Apartment Association designation for Certified Apartment Supervisor and has trained in the CPM candidate program. Tina has served HAA as Chairperson for Go-Getters and the Speakers Committee, member of Community Relations, Fair Housing and various committees. Tina was also awarded the prestigious Houston and Texas Go-Getter of the Year Awards, Recipient of the 2016 Texas Apt Association Shining Star Award and serves on the Board of Directors for HAA. Tina is married and loves spending time with her family and 4 grandchildren as well as Facilitating at Brainstorming for Many! Many! Years!
Tracy Cherry, Regional Account Manager, Resident360
Tracy Cherry grew up in Multi-Family. She has held various roles in Property Management from Marketing Director, leasing, and Vendor Partner. She’s implemented successful marketing strategies for multiple communities which include budget planning, social media, resident activities, retention, outreach marketing, training, community involvement and is excited to talk about these topics. She is a proud mother of 3 beautiful children and loves to spend weekends with her husband and family.
Claire Collins, SVP of Marketing & Training, Princeton Properties
Claire Collins has been attending Brainstorming since 1995 and is Senior Vice President of Marketing and Education for Princeton Properties in Lowell, MA. She joined the company in 1989 and has been part of its growth from 750 units in two Massachusetts markets to over 5000 units in three states. She has multiple secondary titles: Chairman of Happy Things, Senior Vice President of Carpet Tile and Fair Housing Queen. Her unofficial job title is: make things look good. That includes the company’s monthly revenue. Most recently she helped guide the renovation and re-leasing of a 1970’s constructed apartment community in Dover, New Hampshire which now achieves monthly rent rates that are over 80% higher than at the time of acquisition. All that and they still don’t have in-unit laundry! Claire’s current projects include selecting the interior finishes and determining rent structure for a new community under construction. When she was five years old and was asked what she wanted to be when she grew up, she said she’d like to have a cooking show on TV. Now, she’d like a show on HGTV.
Jennifer Creech, Senior Property Manager, Apartment Dynamics
Jennifer Creech is the innovative Senior Property Manager for Apartment Dynamics. Beginning her career in 2008, Jennifer was hired as their “Dynamic Solutions Specialist.” During her time in the industry, she has worked with the entire Apartment Dynamics portfolio and excels at Marketing and Training. With a passion for leasing, Jennifer hosts web training sessions and visits communities to provide creative and strategic training and marketing ideas. She is an NAAEI Faculty Member, Certified Apartment Manager (CAM), Certified Pool/Spa Operator (CPO), and a Notary Public in North Carolina. She’s active with her local apartment association and is a facilitator for Multifamilypro’s Brainstorming Sessions. Jennifer sets herself apart in this industry because she has successfully NEVER given a rent concession while still consistently maintaining 95-100% occupancy levels. Jennifer’s enthusiasm, limitless imagination, and tireless efforts enable her to motivate her team and produce excellent results for Apartment Dynamics.
Dawn DePasquale, Regional Sales Manager, Maryland Management
Dawn DePasquale has been in the industry for 20 plus years. She started as a leasing consultant at a two property office and was promoted to community manager in less than a year. Dawn continued to grow within the industry, which lead her to a regional sales manager position over seeing 3000 plus units with Maryland Management.
Rick Ellis, CPM, ELLIS Consulting Group, Inc.
Rick Ellis, CAM, CPM has been deep into the apartment business for over 38 years….but still thinks he’s a teenager! (Wow!) Starting as an onsite assistant manager and leasing professional, Rick directed a fast growing apartment portfolio from two properties in the Dallas area to over 5000 units in three states. In 1985, he founded ELLIS Consulting Group in Irving, Texas. Now the name ELLIS has become synonymous with the finest market consulting, training, and contract leasing to the multi-family industry. Rick lives and thrives in Coppell, TX. He loves his wife, Diane, 4 kids, 3 Cavalier Spaniels, racquetball, travel, coffee and MONDAY! Call (972) 256-7500 or visit www.ellisconsulting.com for a complete list of Rick’s training and services. You can also drop by the office for a cup of java. Anytime!
Kristi Fickert, Vice President of Marketing & Training, 30 Lines
Kristi Fickert is the Vice President of Marketing and Training at 30 Lines, a full service digital marketing agency that services both multifamily and other industries. She has 20 years of multifamily experience, including 15 years as the Senior Marketing Director with one of the Top 50 Management companies, where she oversaw all aspects of leasing, marketing and training for a portfolio of 30+ communities nationwide. Her expertise includes lease-up, urban, suburban, mixed use and repositioned assets. She has presented and hosted training sessions for apartment associations in Cincinnati, Columbus, Dayton and Washington D.C. in addition to presenting for Multifamily Insiders, AIM, Multifamily Pro and has also been a featured speaker for the Cincinnati Reds, Urban Land Institute and Commercial Real Estate Women.
Mary Gwyn, CPM, Chief Innovator, Apartment Dynamics
Mary Gwyn, is Chief Innovator of Apartment Dynamics. She consults and trains all over the country, and operates an innovative management company which successfully implements her marketing and operating strategies. A skilled in-person and web presenter, her training is based on proven results designed to enhance revenue. With a unique ability to “diagnose and prescribe” solutions for underperforming assets, Mary specializes in management, marketing and maintenance operations. A member of the National Apartment Association Education Institute (NAAEI) Faculty, she successfully teaches clients to increase revenue, with techniques designed to leave nothing on the table! Mary has over 20 years of training Multifamily Stars, and is a sought-after speaker whose training gets high marks for innovation and “edu-tainment!” Learn more at www.AptDynamics.com!
Linda Hansen, Director of Property Marking, Yarco Property Management
Linda Hansen, ARM, HCCP, NALP, NAAEI is Director of Property Marketing for The Yarco Company headquartered in Kansas City, Missouri. Linda brings over 30 years of marketing and leasing experience. In addition to her skills in lease up, training, motivation, and social media, Linda has gained valuable experience in condo conversion, new construction, management of senior housing, LIHTC Section 42, and conventional apartment communities. Linda has won numerous awards with the Apartment Association of Kansas City and has been inducted into the Apartment Association of Kansas City Hall of Fame. As a faculty member of the National Apartment Association Education Instructor (NAAEI), she extends her energy as an NAA instructor. Linda has created and is developing her customer service management program called Treat’em R.I.T.E. which focuses on the treatment of residents/prospects, which will keep occupancy rates up and turnover down.
Lisa Harvey, Vice President, Maryland Management
Lisa Harvey is a Marketing Specialist and Vice President who is a well versed leader in the property management industry. After spending nearly two decades in the realm of training, marketing and business development, Lisa is proficient in building strong on-site teams, has the capability to drive sales in difficult markets, and demonstrates creativity in developing marketing initiatives for her established and newly acquired communities. Lisa is a die-hard property management enthusiast who possesses numerous industry designations and enjoys participating in public speaking engagements both locally and nationally.
Donna Hickey, Director of Employee Engagement, Trinity Property Consultants
Celebrating a lifetime career in Property Management, proving that association, vendors & education are the anchors. Ms. Hickey’s work experience is deep as it is wide, recently in the trenches overseeing multi-million dollar renovations, restructuring housing on an Indian reservation, remarketing a deaf building, lastly … developing housing for the Veterans. Today Donna is the Director of Employee Engagement for Trinity and owns her own company providing Keynotes, Seminars, and Training Workshops Nationally and Internationally. Her most recent passion is the development of a non-profit called Bags of Blessing, feeding the hungry one bag at a time, her ultimate goal is to shelter the homeless in communities called “A Place for Gordon.” No matter what you call her, she is a self-development guru focused on faith and family.
Joe Kaye, Sr. Director of Sales, NRG
Proud father of Sampson, the Camel and Barcode, the Zebras, collector of too many pairs of converse shoes and jelly maker extraordinaire. Joe spends his other free time acting as Senior Director of Sales and Marketing for NRG, providing electricity and electricity style products to both properties and residents living there. He has been involved in all aspects of the Multi Family industry, but prides himself at never working too hard at any of it.
Karen Kossow, Multifamily Marketer, I Am Seeking My Next Industry Home
Karen Kossow is a Multifamily Marketer with over 27 years of industry experience (19 of them within the marketing arena) who has worked for small and large, public and private companies within both owner-managed and third party management arenas. Her specialties include strategic marketing at the corporate and property levels, branding at the corporate and property levels, corporate and property re-positioning, new development marketing, trouble-shooting, and pricing/revenue management. Karen has worked with many different types of properties ranging from affordable housing to redevelopment communities to Class A lease ups and everything in between. She has work in markets across the country including DC Metro, NYC Metro, PA, FL, IL, TX, AZ, NV and OR. She has spoken at numerous industry conferences, been an NAHB Pillars of the Industry Judge and has contributed to varied industry publications.
Sandi LaManna, Resident Services Manager, Washington University in St. Louis/Quadrangle Housing
Sandi LaManna began her career in multi-family housing in 1986 while attending St. Louis University. She has been involved with Washington University Off-Campus Housing since 1998. The last seven years have been an amazing experience with repositioning, rehabbing and re-creating the vision of the housing portfolio. Her passion is making connections at work, at the school and in her community.
Stephanie Oehler, Owner, Savvy Leasing, LLC
Stephanie Oehler has 19+ years of experience in multifamily sales, sales management, training, leasing, property management, and marketing on both sides of the desk. She now runs Savvy Leasing LLC, Sales Training/Coaching for multifamily. She loves developing talent and energizing individuals and teams to succeed. She is published in AMA News, Rent & Retain Magazine, and on Multifamily Insiders. She volunteers to teach NALP and serves as the inaugural President of the Board for the new Arizona chapter of the Kent State University Alumni Association. Her other passions include reading, writing, and traveling with her husband, Josh, and their three daughters, Maddie, Melanie and Mia. Connect with Stephanie via LinkedIn or via email at Stephanie@SavvyLeasing.com.
Donna Olson, National Speaker/Consultant/Trainer, Olson Training
Better known as Trainer Donna to thousands who have heard her speak, Donna Olson is recognized as a Consultant Troubleshooter, Workshop Leader, Dynamite Trainer and Awesome Conference Emcee. She has designed, implemented, and presented training, sales/leasing, marketing and leadership programs. Donna has also been recognized as an expert on communication, diversity, harassment and fair housing issues. A former beauty pageant and dare we say a drama queen, she has been characterized as motivational, informative, practical, inspirational, and entertaining. As a consultant she has performed hundreds of troubleshooting assignments for companies throughout the country. Trainer Donna may not tell you what you want to hear, but she’ll certainly tell you what you need to hear to improve performance and get results! Donna believes in “teaching by reaching” and has influenced many to walk away with her motto – “If it has to be, it’s up to me, attitude is everything!”
LuAnne Acton Ross, Executive Vice President/Partner, JMG Realty
LuAnne Acton Ross is a Partner in JMG Realty and serves as Executive Vice President of Business Development/Client Relations. LuAnne is lovingly known as JMG’s “Corporate Cheerleader.” In addition, she oversees Property Management Services in the Northeast, Southeast, Mid-Atlantic, and Southwest regions. While attending the University of Alabama in Birmingham in 1984, LuAnne began working as a part-time leasing agent and quickly realized her passion for helping people with their housing needs. She has extensive expertise in economic and market analysis, investor and client relations, property acquisition/disposition supervision, transaction and financial oversight, and business development. LuAnne has earned the CPM® designation from the Institute of Real Estate Management and has remained active over the last fifteen years in market-specific and national multi-family associations, where she has served in various officer positions and as board members. LuAnne is an instructor for CAM designation classes and a speaker at local, state and national conferences.
Anne Sadovsky, Speaker/Consultant, Professional Speaker/Consultant
Anne Sadovsky, CAM, CAPS is a former V P for Lincoln Property Company and has been active in many apartment associations at national and state levels for four decades. She began her speaking and consulting career in 1981. She has been honored with Legends Awards from MultifamilyPro and the Apartment Association of Greater Dallas. Anne is a popular guest on radio and TV talk shows, is an editor and writer for many publications and is often quoted in articles pertaining to property management. She is co-author of the book “Mission Possible” with Brian Tracy and Stephen Covey. She is an expert on Fair Housing, holds a TWC certification and is a favorite speaker at 25 or more association and company conferences annually. Her success story has been featured in Money Magazine, Ladies Home Journal and Texas Business. Mirabella Magazine named her one of the 1,000 women of the 90’s. Anne has made and saved her clients millions of dollars and has flown over two million miles sharing her knowledge and wit as a speaker and emcee. On a personal note, Anne is Dallas based, is ecstatically married, has two darling puppies, 3 parrots and has more grandchildren that she can count. www.annesadovsky.com
Kristin Sanders, Marketing & Training Director/Regional Manager, Wesley Apartment Homes
Kristin has worked with Wesley Apartment Homes since 2009 and has nearly 15 years of Property Management experience. Kristin is the Marketing and Training Director as well as a Regional Manager for Wesley. As the Marketing Director, Kristin conducts and supervises training and development programs for employees to enhance productivity and quality of work. She ensures that the employees are well-trained to provide our residents with superior service. Additionally, she is responsible for developing, establishing, and maintaining marketing strategies to meet organizational objectives. Within her Regional Manager role, Kristin assists in establishing and improving systems and policies, as well as developing and mentoring the Wesley Apartment Homes’ management team. She also holds her Certified Apartment Manager (CAM) designation through the Atlanta Apartment Association.
Tami Siewruk, Chief Imagination Officer, Multifamilypro
Tami has held leasing, marketing, management and business development positions up to and including Vice President of Property Management. Having begun her career on the front lines, she has maintained a career-long passion for staying connected to the day-to-day challenges faced by apartment professionals at every level, and for connecting them with the resources they need to succeed! Her other guiding passion—and special talent—is for spotting trends, and framing them within the context of our industry to not only identify their implications to our future, but to spotlight ways that we can immediately begin capitalizing on them. She is also a Marketing Technologist with a solid understanding of the complications and challenges of today’s multimedia Internet marketing. Tami speaks not only from a rare level and breadth of real-world experience in all facets of property management, but also as an owner and developer of award winning apartment communities in four states. Tami has authored several leading industry publications, including Multifamilypro’s popular 101 Secrets to Relationship Leasing, Eliminating Concessions, Raising Rents and Selling Rent Increases and Write a Winning Multifamily Marketing Plan. Multifamilypro’s “Big Book” series—including proven traffic generation and management ideas and Community Marketing Tracker—are mainstays on the bookshelves of apartment communities from coast to coast.
Elaine Simpson, President, Occupancy Solutions
Elaine Simpson has been employed in the housing industry since 1986. Starting on site as a leasing agent, she moved up, working as assistant manager, site manager, executive director and finally senior regional manager with communities in several states and portfolios containing more than 1400 units. Ms. Simpson has experience in Section 8, Section 236, and Low Income Housing Tax Credit programs, as well as market rate and luxury rent communities. Ms. Simpson has worked for local and national industry leading companies and throughout her career, has trained new managers across the country, assisted in creating “Best Practices” and procedure manuals, participated in numerous task forces during national mergers, acquisitions and dispositions and headed “turn around” teams assigned to troubled communities, successfully increasing income while decreasing expenses and allowing the property to recover economic viability.With over 32 years of experience in the multifamily industry, Elaine founded Occupancy Solutions, LLC to provide site operations, marketing, leasing consulting and training services for multifamily professionals of market rate, senior and affordable housing communities throughout the United States. Occupancy Solutions, LLC, recognizes and tailors to the unique operational, marketing and leasing challenges faced by their clients to assist distressed communities with proven cost effective techniques and strategies to achieve optimal occupancy while realizing ideal rents and reducing expenses. Ms. Simpson is a National Speaker, NAA EI Faculty Member, Michigan licensed real estate broker, a Certified Senior Real Estate Specialist, an Accredited Resident Manager and a Certified Assisted Housing Manager.
Wendy Rae Walker, Training and Marketing Partner, Topaz Asset Management
Wendy Rae is a dynamic speaker and published author. She is also a former cast member of the hit Style Network show, Big Rich Texas. Wendy’s 30+ years in Multi-family beginning at the ground floor as a leasing agent delivers a working knowledge and remarkable value to owners. Still with all her cross over experience in management, Wendy’s great love is staffing, training and marketing. Building a strong front line is where Wendy delivers enduring results to the bottom line. She holds her NALP and CAPS designations from the National Apartment Association and she is also a member of the NAA Education Faculty.
Melissa White, Executive Director, The Activation Hour LLC
Melissa D. White, coined “The Activation Specialist™” by clients and audiences, has an undeniable ability to activate a room and has an indelible way of tapping in to bring out the best part of you. She is a highly coveted International Speaker, Sales and Marketing Strategist, Radio Host and Social Entrepreneur. Melissa is a reputable thought leader with 14 years experience in sales and marketing and residential property management, leadership and public speaking. She has worked with and been certified by the Dale Carnegie Leadership Institute and holds a bachelors and maste3rs degree in Business Management. She has also published various articles on such topics in numerous trade publications and delivered guest lectures at the University of Georgia, Georgia Piedmont College and Drexel University. As “The Activation Specialist™”, she is the host of the “Activation Hour” Radio Show hosted on 108 Praise Radio with the mission to bring ministry to the market place while activating the masses. She is also the Founder & Lead Coach and Consultant for The Activation Hour, LLC. Melissa also activates the voices of youth and enacts social change as the Founder of Writing Our Wrongs, Inc., a nonprofit 501c3. She has a heart for seeing people and businesses excel to their maximum level as she trains and activates others beyond potential into fulfilling purpose.
Pattie Woods, VP Training and Development
As Vice President of Training & Development, Pattie is responsible for designing, implementing and monitoring training programs for all site level associates. She oversees Fogelman Management Group’s mentor programs, the online learning center and property transitions. Pattie is an active member of the National Apartment Association, currently serving as a Board member for NAAEI and is a member of the NAA Lease Advisory Committee. She is also a Region IV RVP for NAA. Pattie is a frequent speaker for national industry events.