Apartment Marketing: Spring

Easter Door hanger from Multifamilypro

We are finally approaching spring! This is a great time to bump up your apartment marketing and Easter provides a number of fun opportunities for connecting with the people in your area – both residents and potential residents.

Today we’ve gathered up four Easter marketing ideas for apartment communities. There’s still plenty of time to put these ideas to work for your apartment community.

Host an Egg Hunt

A neighborhood egg hunt is a great way to interact with your residents and expand your network in the neighborhood. Schedule it for the day or weekend before Easter to ensure maximum attendance and bill it as a time for kids to practice their hunting skills in anticipation of the big day. Fill plastic eggs with candy, puzzle pieces or other small treats and award prizes.

You can even turn your Easter egg hunt into a charity event by requiring participants to bring a canned good to donate. It’s a great way to build up your reputation and do right by others at the same time. Be certain you provide coffee, muffins or donuts so you can mingle with the adults while the little ones hunt for eggs.

Deliver Easter Baskets

Reach out to current residents and local businesses you’d like to maintain a strong relationship with by delivering Easter baskets. It doesn’t have to be expensive; just buy some candy in bulk and add a small potted plant, book or family game. Be sure to include a brochure and a card wishing the recipients happy spring. Your generosity and cheer will not go unnoticed and may lead to referrals.

Create an Egg Coloring Contest

This is another great way to interact with residents who have children. Organize a coloring contest like the ones you sometimes see at grocery stores and dental offices. Make coloring sheets available to pick up at your office and offer a downloadable version on your website that can be printed out. OR, have an REAL egg coloring contest creating categories for the most creative, most spring-like and so on.

Ask that all submissions are turned into your office by a set date and offer a prize – or three – to the winners. This gets more people in the door and creates opportunities for friendly and memorable interactions.

Do you plan any marketing activities around the Easter holiday? Let us know about them on our Facebook page.


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