Facilitator: Sherri M Stawick
Brainstormer’s Name: Elaine Therault
Topic Assigned: Brag about the best idea that you’ve recently implemented
Idea/Theme: Bring A Friend Weekend
Key Visuals: Costumes, food, Sent out flyers
Explain how the idea / program was implemented: To increase resident referrals we sent a letter to residents
inviting them to bring a friend to rent an apartment. The friend received a concession (usually the current
special). The resident received a gift. We organized some kind of party (themed), depending upon property.
Served food, leasing consultants dressed up and played music.
File Under: Leasing Marketing Management Training HR Service Retention & Renewal