Out Reach

  • Preferred Employer Program

    Preferred Employer Program Theme: Preferred Employer Program This program was designed to ad “oomph” to our corporate calling. Once a company agrees to participate by referring employees to our apartment communities (they just have to agree to communicate the program) they are eligible to receive a $100 for every employee that moves into one of […]

  • Lease Up Open House

    name: Bobbie Smith Dougherty   Theme: Leaseups – Small scale open house – opened several properties with the company and found that if you invite your competition, surrounding neighbors (from the neighborhood or retail if applicable) and vendors to breakfast or wine/cheese party pretty soon after you open when it’s still pretty rough, but the […]

  • In America We Are ONE!

    name: Leisa Vanhoose   Theme: In America, we are ONE! At Tivoli Place, our Residents are #1! Visuals: The flyer was attached to a dowel like a flag sticking out of red and blue pails full of candy. Media: Red, White and Blue flags flying at the entrance of the property along with signage. Implementation: […]

  • Golf Themed Lease Up

    Golf Themed Lease-Up Jill Bounds Theme: We marketed a new lease-up with a golf theme. There were four golf courses within 5 miles. The neighborhood is very restrictive on signs, banners, balloons, etc. The location did not have drive-by visibility at all. Visuals: Our logo was used as brand name identification consistently throughout the marketing […]

  • “Why Can’t We Be Friends?”

    “Why Can’t We Be Friends?” By Diane Steele There is something to be said about safety in numbers and having trusted allies when you take on a challenge. The same could be said regarding your competitors in property management. A lot of you know your competition inside and out (or you should) when it comes […]

  • Preferred Employee Program

    name: Lorinda Bodman Theme: Utilizing your Residents to increase your occupancy through the Preferred Employee Program. Create a PEP flyer and distribute to your residents that currently work for those employers. Attach a letter outlining your Resident Referral program. Give suggestions on how to distribute the provided flyer and how easy it could be to […]

  • Company of the Month

    name: Heidi Jehlicka Theme: Company of the Month A resident of the Month Visuals: Signage at the property and in the companies lunch area, flyers to their employees through payroll, ad in their company Newsletter. Media: Internet web site advertising on the company’s address as well as our companies Implementation: Contacting the HR department to […]

  • Working With The Competition

    Working With The Competition Adrienne Hill We all know that our particular communities offer something that our competition doesn’t and vice versa. So, why not capitalize on that and work with the competition to fulfill each other’s needs? For instance, our Greenville, SC community–The Plantations at Haywood–offers an abundance of 3 bedrooms, while our competition […]

  • Off-Site Marketing

    Off-Site Marketing Contributed by Beth Finley   As a way to familiarize your leasing staff with your clients, deliver these as your corporate gifts.  Purchase picture holders (they’re usually available in pairs) and add a photo of your staff and a business card.  This is a very nice way for the Human Resources departments at […]

  • National Programs Offer Exposure

    National Programs Offer Publicity Exposure Contributed by Brenda Coons,   My suggestion is to join and support national children’s programs such as Project Safe Place, not only for the intrinsic value of being involved in a very worthy cause but also for maximum publicity exposure.   In Indianapolis, Indiana, I worked with the Children’s Bureau […]

  • Helping the Hungry and/or Homeless Ideas for Multifamily Involvement

    Helping the Hungry and/or Homeless: Help cook and/or serve a meal at homeless shelter. During National Nutrition month in March, organize a nutrition awareness campaign. Organize a food scavenger hunt to collect food for the needy. Alter and repair clothes for the needy, elderly and homeless. Gather clothing from your neighbor and donate it to […]

  • Bringing People Together Fundraiser

    Bringing People Together Fundraiser BRAG SESSION Facilitator: Terri Nicholson Brainstormer’s Name: Patricia Koile (Trish) Topic Assigned: Brag about the best idea that you’ve recently implemented Idea/Theme: “Community resident moral bring people together” Key Visuals: Flyers at mailboxes TV screen/community channel adv to create interest Word of mouth by residents Invitation to all prospects Media Vehicle(s): […]

  • Girl Scouts Are Everywhere

    Name: Jennifer Crawford     Theme: Providing a service to your residents and advertising for new residents at the same time.   Visuals: You can use a simple flyer or newsletter to get the message out to your residents.   Media: A simple flyer to residents, public radio, and human bootlegs.  Just a sign on […]

  • Volunteer Trends Ideas for Multifamily

    Let up a Help-O-Meter to keep track of the number of hours youth volunteer in the community. Organize a recognition program for the volunteers who lead community organizations. Work in a concession stand to raise money for a good cause. Make a gift for the secretary of a non-profit organization you are associated with. Take […]

  • Helping the Hungry and/or Homeless Ideas for Multifamily Involvement

    Helping the Hungry and/or Homeless: Help cook and/or serve a meal at homeless shelter. During National Nutrition month in March, organize a nutrition awareness campaign. Organize a food scavenger hunt to collect food for the needy. Alter and repair clothes for the needy, elderly and homeless. Gather clothing from your neighbor and donate it to […]

  • Neighborhood Enhancement Ideas for Multifamily

      Neighborhood Enhancement: Help neighbors paint and repair their homes. Arrange for the local health department to conduct neighborhood health checks. Volunteer to teach classes on a sport you enjoy and know a lot about. Contact Habitat for Humanity to see how you can support them in your community. Work with the local health department […]

  • Government Ideas for Multifamily

    Government Telephone residents and encourage them to register to vote. Provide a voter pick up or transportation service for seniors. Campaign for a candidate who is running for an office. Organize a public issues forum for candidates. Contact your juvenile court system. Find out if they have a “Kids in Court” program to match older […]

  • Coloring Sheets

    Pamela Sullens Category: Leasing   Theme: Contact the local Day Care Centers and deliver a flyer as a coloring sheet for the children to color and then if they bring into the leasing office their coloring sheet will be an entered into a drawing for children to win a Toys R Us gift card.  Offer […]