Government Ideas for Multifamily

Ideas for Multifamily

Government Ideas for Multifamily Involvement

  1. Telephone residents and encourage them to register to vote.
  2. Provide a voter pick up or transportation service for seniors.
  3. Campaign for a candidate who is running for an office.
  4. Organize a public issues forum for candidates.
  5. Contact your juvenile court system. Find out if they have a “Kids in Court” program to match older kids who have been in court as abuse victims with younger kids who are facing a court experience.
  6. Go door to door to register votes.
  7. Design and paint a community mural.
  8. Become an advocate. Contact your legislators on issues close to your heart.
  9. Contact a local organization about donating flags to public institutions.

Ideas for Multifamily

 

More Ideas

Volunteer Trend: Ideas for Multifamily

 

Volunteer Trend: Ideas for Multifamily

  • Put up a Help-O-Meter to keep track of the number of hours youth volunteer in the apartment community.
  • Organize a recognition program for the volunteers who lead your community organizations.
  • Work in a concession stand to raise money for a good cause. Wear a community shirt
  • Make a gift for the secretary of a non-profit organization you are associated with.
  • Take photos during an event and donate them to the event organizers.
  • Volunteer to be a museum guide.
  • Plan an Ethnic Awareness day.
  • Design a campaign to promote tolerance and understanding of differences.
  • Volunteer at a health fair, wear a community T-shirt
  • Volunteer as a counselor at local summer camp.
  • Volunteer to do office work at a local non-profit agency.
  • Set up a web page for a non-profit agency.
  • Volunteer to lead a club of youth.
  • Share a talent through teaching a class.
  • Make birthday cards for the elderly.
  • Run or walk in a charity race with friends.
  • Stage a carnival to promote community spirit.
  • Ask your mayor to sign a proclamation for an important community event.
  • Ask your governor to sign a proclamation for a national event.
  • Practice random acts of kindness.
  • Stage a marathon to raise money for a cause.
  • Organize an exchange between rural and urban individuals to promote understanding.
  • Volunteer to help at charity auctions.
  • Volunteer your talents at a charity auction.

More Volunteer Ideas.

Trend: Ideas for Multifamily

Voice Search

Voice Search

In 2018, voice search is one of the biggest threats to SEOs. When creating content, you have to consider the way in which people actually speak and how they would search using voice commands.

Attend session seven at Brainstorming and learn Voice Control For Leasing, Marketing and Management

Attend this session and then we will brainstorm our 2019 strategies.

Amazon’s runaway success, Alexa, is now available for businesses. According to their website, Alexa can:

  • Help you at your desk
  • Simplify conference rooms
  • Help around the office
  • Add voice to your apartments and services
  • How to Rank your apartments on Google Home and Amazon Alexa
  • SEO

Is that good or bad? Voice controlled devices became popular at home in recent years, will they become popular at work in 2019?  Voice-controlled devices are great for helping with self-service and connected back-end bots, so they may have positive applications in our communities .  Learn how apartment communities can use voice tools to lease, market and manage . These devices can be “always listening”, which may raise privacy concerns in the workplace that might have been less concerning in the home. What do we need to keep an eye on? Join us and walk away with your own set of tools.

Apartment Marketing Today

Today’s Apartment Marketing By Tami Siewruk

Apartment MarketingEveryone talks about the apartment marketing potential of SEO and social media but hardly anyone knows the secrets of using it with success. 

How is this done? How do we get our apartment communities listed on the first page on Google, Yahoo and Bing? What tools do we need and how do we use them to develop and disseminate that information, get more traffic flooding in the front doors of our offices and even more engaged residents on board to keep the content cycle going strong?

Day 1 –  SEO WORKSHOP

In this one-day intensive workshop you’ll learn:

  • How to talk to the IT Department and website designers.
  • Understand the scope of search engine optimization initiatives.
  • And make effective, key decisions regarding SEO requirements and the organization’s overall business objectives.
  • How to evaluate your website for ranking, and the steps it takes to increase ranking.
  • Content that makes people click.
  • Identifying and using keywords, meta tags and titles with amazing results.
  • The 5 most import elements of every community website for driving revenue and rentals.
  • The 8-part secret to search engine optimization you didn’t know you knew and how to use it to drive apartment community income.

On the technical end you will learn:

What is Search Engine Optimization? How Search Engines Work, Organic Versus Paid Search, Anatomy of a Search Results Page, Why Apply SEO to Your Web site, How to implement SEO, The Benefits of Doing SEO, Examining a Stress Free System of doing SEO, Google Trends, Making Your Content Effective, Google Panda and SEO and Google Webmaster Tools.

Linking Strategies Through External and Internal Linking.Key Concepts – Authority, Relevancy and Page rank, A Comparison of Various Links, Links and Google Penguin and External Linking Strategies.

Types of Links: Understanding Link Diversity, Authority Site Links, Getting EDU Links, Building links externally to you, SEO Strategy for Cleaning Up Links, Tips for Finding Links and Try a Link Discovery Tool.

The Power of Internal Links: Internal Linking Strategies, HTML Sitemaps, XML Site Maps, Directory Style Sitemaps, No Follow Attribute, Absolute Versus Relative Links, Disavowing Links and How to Stay Out of Trouble with the Search Engines.

Getting the Most Out of Your Blog: Blogging and SEO, Optimizing Your Blog Posts, WordPress and SEO, Tips For Increasing Your Chances For Popular Posts, Understanding the Value of Trackbacks, How to set up and use Trackbacks, Blog Resources and Blog Search Engines.

Advanced Keyword Research: Keyword Forensic Analysis, Other Advanced Keyword Research Tips, Semantic Search, Resource Links, Google Local, Google Local – Photos, Videos and More.

Video SEO: Optimizing Your Videos,Video SEO, Keywords for Video, Create a Video Sitemap, Mobile Search and SEO: Mobile SEO Strategies, Personalization of Search, Google Plus, Google Authorship, Google Webmaster Tools, Google Panda and Penguin Rollouts.

Measuring What’s Important: KPI’s.

Don’t miss this opportunity of your career to gain that cutting, competitive edge everyone wants from today’s technology tools.

Together we’ll explore the world of opportunity that content represents and then actually create dynamite content that you can start using right away to engage residents and prospects and drive more traffic, NOW!

Requirements:

Must bring an Internet enabled laptop. We will supply the Internet connection.

Day 2 –  SOCIAL MEDIA WORKSHOP

Facebook, Instagram, Twitter, Youtube, Pinterest, Yelp and other online multimedia platforms are offering today’s communities more new apartment marketing opportunities than we’ve ever had. And not only are there more opportunities but there are more low-cost to no-cost ways to effectively get our brands out there, allowing apartment property management companies and apartment communities of any size or budget to employ them as effectively as the super-sized, big budgeted competition can! What constitutes great content? Exactly what information are our residents most likely to share and our prospects most likely to seek?

In this one-day intensive workshop you’ll learn:

  • To blend online marketing with offline marketing.
  • Social posts and which ones can raise your search rank.
  • Where and how to reach your audience.
  • How to cultivate a culture of information sharing around your apartment community.
  • The Content Cycle and how to get and keep the conversation going.
  • Exactly how to derive the meaningful, measurable revenue everyone wants from social media using Facebook, Pinterest, Instagram and other platforms with real results.
  • How to get, stay current and competitive as social and digital trends and tactics change and grow.
  • How to make marketing a team action.
  • Programs and strategies that will keep on giving.
  • How to get it all done in 30 minutes a day.
  • And more!

PLUS you will walk away with the content you need including photos, videos and other media tools to keep you marketing throughout the year. This includes free access to 1000’s, of custom blog posts and idea, resources and tip share on social.

Requirements:

Passwords and log in information for all the Internet based accounts you have. Including Bing, Yahoo, Google Pages, Google Plus, Yelp, Pinterest, Facebook, Twitter, YouTube and Instagram. If you currently do not have these accounts you will need to set them up prior to the workshop and bookmark them on your laptop. We will be using PDF files, PowerPoint and will open some files in excel so please make certain those programs are on your laptop.

Request Information

Multifamily Designations

Below, you’ll find a comprehensive list of  many designations available to members of the apartment industry.

Simply click on any link below in order to access additional information. Please note that designations may have been introduced since this update, and fees or contact information may have changed.

If you know of a designation that should be added to our list or of a change that should be made to the information below, please  contact us.

CHAM Professional Designation
The Nonprofit Housing Management Specialist
Advanced Housing Asset Management
Housing Credit Diploma
National Compliance Professional (NCP)
Site Compliance Specialist (SCP)
Accredited Residential Manager (ARM)
Certified Property Manager (CPM)
Certified Professional of Occupancy (CPO)
National Affordable Housing Professional (NAHP)
Certified Apartment Manager (CAM)
Certified Apartment Maintenance Technician (CAMT)
Certified Apartment Maintenance Technician (CAMT II)
Certified Apartment Property Supervisor (CAPS)
Certified Apartment Supplier (CAS)
National Apartment Leasing Professional (NALP)
Real Estate Development Certificate
Real Estate Development Finance Certificate
Advanced Registered Apartment Manager (Advanced RAM)
Registered Apartment Manager (RAM)
Certified Leasing Professional (CLP)
Housing Credit Certified Professional

 

 

 

The 2018 Multifamily Brainstorming Process

The 2018 Multifamily Brainstorming Process

Multifamilypro Apartment Marketing

Brainstorming process for each session.

marketing Apartments

Vote for the best ideas!

We show the results directly on screen to all attendees with a bar chart. And then we move on to developing the ideas that were voted the most useful

 

 

Compare contributions!

We then show the results according to several criteria with the bubble chart on the screen.

 

 

Share the results!

We send a report to all attendees in a .pdf or a .docx and you can then interpret your data with a .xls No more looking online, you have the files to use as you like.

 

To participate in this year’s Brainstorming Sessions  it is a requirement that you bring your laptop or other connected tool to participate. Why? I spent the two  years studying the brainstorming process to develop a system that educates and produces new ideas and useful opinions.  We refined the event in 2017 and are able to guarantee that every single person attending regardless of their position would walk away with new, fresh and powerful ideas and solutions to our industry’s toughest challenges.

Every Attendee will join the event with bold and collaborative activities for each session.

Note don’t let this tech speak scare you: Laptops, net books or chrome books in use today meet the technical requirements of this event if they run a Flash enabled browser.

Learn more and Sign up now!

Join us this year to achieve a competitive advantage!

Early Registration Fee $549. per person when paid by April 30, 2018

After April 30, 2018 Registration Fee is $769. per person

Brainstorming sessions

Employees Come in Three Flavors

 

Mike was the CFO of a large manufacturing company in Texas. He was an outstanding executive and he accepted this position because it suited his strengths to a tee. The company was looking for a very strategic Head of Finance who could work in partnership with the company’s CEO to take market share in existing markets, enter new markets and diversify their product line.

 

When Mike started his new job he quickly realized that there was a huge problem. The way the department was set up he had to spend all of his time looking at the past instead of working with the CEO to plan the future. He also found himself working 70 – 80 hours per week.

 

Mike knew this was unsustainable for several reasons. He was not using his talents and would eventually become disengaged and frustrated. He was also not doing what he was hired to do, which would quickly become a source of irritation to the CEO and detrimental to the company as a whole.

 

Mike assessed the situation and discovered that a few of his employees’ current roles were a substantial waste of talents and individual skillsets and having a negative impact organizationally. So, he reorganized the department and prioritized his time. He decided who his high-potential staff members were—his Critical People—and redesigned their job descriptions to allow them to take on more crucial projects. He found the Squeaky Wheels on the staff and provided essential training, and then determined who needed a bit of motivation or to be moved on.

 

Mike had identified the “flavors” of his employees.

 

Like a workplace Neapolitan ice cream, employees typically come in three distinct “flavors”: your Critical People, the Squeaky Wheels and the Fat Middle. Most managers and supervisors either attempt to manage every employee from each of these groups in the same manner. Or worse, they spend the majority of time with their Squeaky Wheels – rewarding bad performance or behavior. Either results in a loss of productivity and engagement, and inevitably, an unfulfilled and unhappy staff – and frustrated and time-poor manager. When you recognize the “flavor” of the individual employee, and prioritize your time accordingly, you position them for the highest potential for success—for themselves and for the company.

 

Critical People

 

These can be obvious—the real superstars who consistently under-promise and over-deliver, but they can also be not-so-obvious, those quiet achievers or Steady Eddies. They may never be superstars; in fact, they may be barely above mediocre—but they are consistent and reliable. They may also be those staff members who hold important intellectual property or jobs no one else wants to do. They may have great customer relationships or know a lot about the organization itself. In any case, you don’t want to lose them. You should prioritize your time so that 80% of it is spent dedicated to these people for three main reasons:

 

  • Allowing them to mentor with and learn from you will help them grow and develop in their own career.

 

  • If you don’t give them the time and attention they deserve (and may crave), they may not understand how important they actually are, which can lead to frustration, hurt feelings and even a sense that they aren’t appreciated. The number of people who walk into recruiters’ offices looking for a new role because they didn’t feel appreciated by their boss is astonishing—and easily avoided.

 

  • The third reason was discovered by the Gallup Organization. Their research showed that if managers spent 80% of their time with the top 10 – 20% of their staff they would become even more productive and engaged. As the saying goes, “a rising tide lifts all boats.” If you empower those of your staff who really want to perform they will help you manage the others.

 

By spending more time with your Critical People, you will increase productivity, manage your time effectively and have more engaged staff and increase retention rates.

 

The Squeaky Wheels

 

At the other end of the spectrum you have your Squeaky Wheels. It’s often said that “the squeaky wheel gets the grease,” and perhaps that’s a good thing in a mechanic’s workshop. In a business environment however, it’s a recipe for poor management, high staff turnover and low productivity.

 

There are a couple of types of Squeaky Wheels: the high-performers who are also high-maintenance, and those who squeak because they present either a performance or a behavior issue. Spending an over-abundance of time with these employees will become problematic, and again, sends the wrong message to staff.

 

So what about your Squeaky Wheels? Should you just ignore them? Possibly—but in a business setting, a more proactive approach can be beneficial to the collective team. There are three scenarios you can utilize:

 

  • Hold a formal conversation to set more clear objectives or key performance indicators, and give them the necessary training required to accomplish them and hold them accountable for doing so.

 

  • Determine their internal motivators, or Currencies of Choice, and use those to inspire them to a higher level of performance or better behavior.

 

  • Move them on. Let them squeak on someone else’s bus.

 

The Fat Middle

 

This “flavor” is comprised of the remaining 60-70% of your workforce. Miraculously, when you devote the majority of time to your Critical People and avoid the urge to grease the Squeaky Wheels, the Fat Middle takes care of itself. The good ones desire to feel the inclusion and attention they see managers giving to the Critical People. They tend to become more engaged and to develop more quickly, especially if the manager empowers the Critical People to help train, mentor and motivate the Fat Middle.

 

Within six to eight months of managing his team by their individual “flavor,” Mike was back working a reasonable work week and spending his time working with the CEO on strategy—exactly what he was hired to do. As an added benefit, employee retention went up as a result of the staff being deployed properly, working together much more effectively and enjoying their own jobs to a much greater extent. By identifying and classifying the types of his employees, he righted the overall course of the company.

 

And you can do the same with yours.

 

Kim Seeling Smith is an international human resources expert and author of the forthcoming book, Mind Reading for Managers: 5 FOCUSed Conversations for Greater Employee Engagement and Productivity. With her expansive knowledge of human capital practices in today’s market, Kim helps companies build healthy work environments and increase employee engagement and productivity in our digitally connected, globally oriented world. For more information on Kim Seeling Smith, please visit http://igniteglobal.com.

 

 

 

 

Neighborhood Enhancement Ideas for Multifamily

Marketing apartments Multfamilypro

Ideas for Multifamily

Neighborhood Enhancement Ideas for Multifamily

Neighborhood Enhancement:

  1. Help neighbors paint and repair their homes.
  2. Arrange for the local health department to conduct neighborhood health checks.
  3. Volunteer to teach classes on a sport you enjoy and know a lot about.
  4. Contact Habitat for Humanity to see how you can support them in your community.
  5. Work with the local health department to set up an immunization day or clinic to immunize children against childhood diseases.
  6. Organize a newcomers group in your neighborhood to welcome new families.
  7. Produce a neighborhood newspaper.
  8. Train to become a guide for your local tourist bureau.
  9. Make maps of local parks, libraries or historic sites.
  10. Research local historic sites and provide the research to visitor’s bureau.
  11. Petition your city to make drinking fountains and/or restrooms in public areas available.
  12. Volunteer to clean up trash at a community event or county fair.
  13. Make signs to label community buildings and sites of interest.
  14. Set up an art exhibit at a local business, school or nursing home.
  15. Design a mural or quilt highlighting important aspects of the community.
  16. Organize a campaign to paint storm drains to prevent dumping of hazardous materials.
  17. Set up an informational display at a local library.
  18. Volunteer to help with Vacation Bible School.
  19. Organize a community chorus, orchestra or band.
  20. Volunteer to help set up for a community event.
  21. Distribute leaf bags during the fall encouraging residents to clean leaves from their streets and yards.
  22. Adopt a pothole and raise funds to repair it.
  23. Plan native flowers or plants along highways.
  24. Adopt a billboard and use it for a public service announcement.
  25. Campaign for additional lighting along poorly lighted streets.
  26. Clean up vacant lot.
  27. Collect supplies for persons who have been in a fire or natural disaster.
  28. Help fix a run-down playground.
  29. Start a yard of the week award for your neighborhood.
  30. Participate in an Annual parade.
  31. Spruce up and paint the community or youth center.
  32. Plant a community garden. Adopt a town monument and keep it clean.
  33. Clean an elderly neighbor’s driveway and sidewalk after a snowfall.
  34. Clean up after a natural disaster.
  35. Organize a local blood drive with the American Red Cross.
  36. Plant flowers at town hall.
  37. Organize a campaign to raise money to buy and install new playground equipment for a park.
  38. Survey community agencies to learn the leading causes of accidents in your community then design a campaign to reduce accidents.
  39. Paint a mural or clean up a local park.
  40. Plant flowers in public areas that could use some color.
  41. Mow the lawns and care for the plants of neighbors who are away on vacation.
  42. Conduct a community accessibly check to identify potential barriers for individuals with disabilities.
  43. Plan a disabilities day where friends or classmates are given a physical disability for day and are forced to function during the day.
  44. Read aloud to a person who is visually impaired.
  45. Build park benches.
  46. Paint fences or park benches.
  47. Help winterize homes in a poverty-stricken neighborhood.
  48. Lend a helping hand at a local community center.
  49. Identify corners where bushes and trees make it difficult for drivers to see.
  50. Conduct a neighborhood drive to collect used furniture.

 

 Ideas for Multifamily

Lease More Apartments

 

101 Secrets of Relationship Leasing!
The first edition of Tami’s acclaimed “How To” for leasing more apartments and keeping more renters was released in 1999 and changed the careers and lives of thousands of Leasing Professionals! This new edition has been updated to create a new generation of front-line powerhouses … a MUST HAVE if you’re looking to improve your leasing success or that of your team! Share in the experiences and lessons learned from more than thirty years of successful career experience. It’s packed with guidance, insight, proven strategies, measurement tools, exercises and more; and each chapter ends with a concise summary to help you wrap your brain around the key take-aways. You’ll discover and truly understand the importance of relationship-building and how to put it to work for you with fabulous results, and CLOSE MORE LEASES, STARTING NOW! It’s the single most important tool for your personal leasing arsenal or to put into the hands of your leasing team, guaranteed to equip anyone who reads it to lease like a seasoned pro! Order yours now!

Price: $29.95

 

Kinetic email will change the experience of apartment marketing.

apartment marketing Kinetic Email uses transitions and animation to deliver key content. An example is an automatic sliding carousel with each slide displaying a different set of content. Kinetic Interactive. Kinetic email with the addition of elements that respond to user action.

 One of the most exciting things I am working on is kinetic email. Designed to make emails look and feel more like a website experience, kinetic emails introduce a new layer of interactivity to the email experience. As ISPs like Gmail continue to adopt these functionalities, it will make the experience in the inbox more fluid and quicker to the register.

The best examples of kinetic email include hover buttons, hotspots, lease now, image carousels and other features. The upside is that these emails are not only more attractive than traditional email, but they’re also more effective for encouraging recipients to engage with us.

 

What are you doing in your apartment marketing email program?

 

Meet The Robo-Agent Helping Lease & Manage Apartments

Apartment Leasing and Mangement
A new era of property management has begun in multifamily. Robots are now helping building owners lease residences. San Francisco-based Zenplace, a tech-centric property management company, recently launched an army of robots to provide guided property tours. “We set out to change the property management and rental experience by providing property owners and tenants a faster and easier way to rent and lease,” Zenplace CEO Rahul Mewawalla said. Prospective renters can set up tours and apply for units via Zenplace’s online platform. They then receive a code that can be used to enter the units using smart locks. A robot, guided by a licensed agent, will greet them at the door to show them around the unit. Through the robot, the agent also can show them videos of nearby schools, parks and other amenities as well as provide rental comparisons.

Read more at: https://www.bisnow.com/national/news/property-management/meet-the-robo-agent-helping-property-owners-lease-units-82683?utm_source=CopyShare&utm_medium=Browser

35 Apartment Marketing Classes 2018

Every apartment marketing team experiences the challenge of trying to keep updated with all the trends, tools, techniques and resources that  flood the apartment marketing scene , and that is why Tami Siewruk at Multifamilypro took the time to identify  35 top resources for free marketing training for  2018.

  1. Internet Marketing for Smart People” by Copyblogger
  2. Viral Marketing and How to Craft Contagious Content” by Coursera
  3. The Strategy of Content Marketing” by Coursera
  4. “Copywriting Blunders: Do You Make these 10 Common Mistakes?” by Udemy
  5. “Blogging: Generate 100s of Blog Topics and Headlines” by Udemy
  6. “Content Marketing for B2B Enterprises” by Udemy
  7. Content Marketing” by QuickSprout
  8. Email Marketing” by QuickSprout
  9. “Social Media” by QuickSprout
  10. Paid Advertising” by QuickSprout
  11. PPC University” by WordStream
  12. Social Media Marketing” by edX
  13. ” Social Media Quickstarter” Constant contact
  14. “Digital Storytelling and Social Media” by DS106
  15. “Blueprint” by Facebook
  16. Social Media Analytics” by quintly
  17. Social Media Week of Webinars” by Buffer
  18. Digital Marketing Course” by Google
  19. “SEO Training Course by Moz” by Udemy
  20. “Advanced SEO: Tactics and Strategy” by Udemy
  21. SEO” by QuickSprout
  22. Growth-Driven Design Certification” by HubSpot Academy
  23. Make a Website” by Codeacademy
  24. Learn Javascript” by Codeacademy
  25. Learn Ruby” by Codeacademy
  26. Learn Python” by Codeacademy
  27. Learn HTML & CSS” by Codeacademy
  28. Learn to Code Awesome Websites” by General Assembly
  29. “Creativity” by Canva
  30. Diploma in Social Media Marketing” by ALISON
  31. Social Marketing Training” by Hootsuite
  32. “Internet Marketing for Smart People Email Course”  by CopyBlogger
  33. “Inbound Marketing Training Program and Certification” by Hubspot
  34. Content Marketing Certification” by HubSpot
  35. Email Marketing Certification” by HubSpot Academy

 

 Apartment Marketing in 2018

Leasing and Marketing Magic – Social Media and SEO

You must have Pro or Premier Level Access to view this post.

Please CLICK HERE to sign in.

PRO

Price: $149

Yearly Membership

[space]

PREMIER

Price: $2,649

Includes one on one consulting with Tami

[space]

CLICK HERE to order your membership today!

For over 28 years, thousands of multifamily executives just like you have been reading and following the advice of Multifamilypro. You only need ONE idea from this membership to pay for the cost of the membership many times over. BUT, we're going to give you THOUSANDS of proven ready-to-use ideas, tools, forms, and techniques specifically for apartment marketing, management, and leasing.  You'll LEARN: how to increase your resident retention, occupancy, income, and traffic. You'll learn to do all of this easily, efficiently, and inexpensively; this is the Multifamilypro guarantee! 

Renewals that Increase Rents and Reduce Turnover

Finally, wrap your brain around the renewal process! Learn how to implement a rent-raising renewal process. This membership reveals the when, where, and how behind successfully raising rents and selling rent increases. Tami will equip you with the information and tools needed to immediately begin achieving a higher revenue stream for your company and community! Tami presents financial terms in a way that is simple and easy to use.

Resident Retention

Your residents are your most valuable resource, and keeping them is your most powerful strategy when it comes to ensuring your success. Residents are as diverse as the communities they live in, so you need a many-fold approach to serving and satisfying them and keeping them convinced to stay. That's where this membership steps in; Tami shares the best resident retention ideas, tips, tools, and strategies that she's gained over her many years in the multifamily industry.

Social Media Strategy and Planning

Mpro Membership is designed to walk you through the ins and outs of the ever-changing marketing channels of social media. Tami takes you step-by-step through different techniques and provides you with the tools, forms, and critical information needed to analyze and evaluate your community's needs. You will learn to define your plan, monitor its success, and improve/adjust as needed.

SEO Basics, Intermediate and Advanced

Everyone talks about the apartment marketing potential of SEO, but hardly anyone knows the secrets of using it with success. In this section of the Mpro Membership, Tami will show you how to make it happen from basic to advanced.

Digital Marketing & Resources

There is much more to digital marketing than Internet Listing Services (Apartments.com & ForRent) and Search Engines. Many of the resources are very low cost and, most importantly, FREE! This part of the Mpro Membership Tami covers the not-so-obvious ways to generate more leads for your community.

Management Strategies, Ideas, Tips, and Tools

This section of Mpro Membership is jammed with the best insider info you'll find anywhere, covering the most important topics of our trade: Values and ethics, Best practices, Fair housing, Recruiting, and more!

Offline Marketing

 Tried-and-true traffic generation ideas from coast to coast. Mpro is full of ideas, tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! It's the one traffic generation tool you can't afford to be without! Proven ideas will show you how to boost referrals, raise awareness, generate positive publicity, create effective marketing campaigns, produce memorable events, and how marketing calls can bring in more qualified traffic.

Leasing and Marketing Magic – Be Different

You must have Pro or Premier Level Access to view this post.

Please CLICK HERE to sign in.

PRO

Price: $149

Yearly Membership

[space]

PREMIER

Price: $2,649

Includes one on one consulting with Tami

[space]

CLICK HERE to order your membership today!

For over 28 years, thousands of multifamily executives just like you have been reading and following the advice of Multifamilypro. You only need ONE idea from this membership to pay for the cost of the membership many times over. BUT, we're going to give you THOUSANDS of proven ready-to-use ideas, tools, forms, and techniques specifically for apartment marketing, management, and leasing.  You'll LEARN: how to increase your resident retention, occupancy, income, and traffic. You'll learn to do all of this easily, efficiently, and inexpensively; this is the Multifamilypro guarantee! 

Renewals that Increase Rents and Reduce Turnover

Finally, wrap your brain around the renewal process! Learn how to implement a rent-raising renewal process. This membership reveals the when, where, and how behind successfully raising rents and selling rent increases. Tami will equip you with the information and tools needed to immediately begin achieving a higher revenue stream for your company and community! Tami presents financial terms in a way that is simple and easy to use.

Resident Retention

Your residents are your most valuable resource, and keeping them is your most powerful strategy when it comes to ensuring your success. Residents are as diverse as the communities they live in, so you need a many-fold approach to serving and satisfying them and keeping them convinced to stay. That's where this membership steps in; Tami shares the best resident retention ideas, tips, tools, and strategies that she's gained over her many years in the multifamily industry.

Social Media Strategy and Planning

Mpro Membership is designed to walk you through the ins and outs of the ever-changing marketing channels of social media. Tami takes you step-by-step through different techniques and provides you with the tools, forms, and critical information needed to analyze and evaluate your community's needs. You will learn to define your plan, monitor its success, and improve/adjust as needed.

SEO Basics, Intermediate and Advanced

Everyone talks about the apartment marketing potential of SEO, but hardly anyone knows the secrets of using it with success. In this section of the Mpro Membership, Tami will show you how to make it happen from basic to advanced.

Digital Marketing & Resources

There is much more to digital marketing than Internet Listing Services (Apartments.com & ForRent) and Search Engines. Many of the resources are very low cost and, most importantly, FREE! This part of the Mpro Membership Tami covers the not-so-obvious ways to generate more leads for your community.

Management Strategies, Ideas, Tips, and Tools

This section of Mpro Membership is jammed with the best insider info you'll find anywhere, covering the most important topics of our trade: Values and ethics, Best practices, Fair housing, Recruiting, and more!

Offline Marketing

 Tried-and-true traffic generation ideas from coast to coast. Mpro is full of ideas, tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! It's the one traffic generation tool you can't afford to be without! Proven ideas will show you how to boost referrals, raise awareness, generate positive publicity, create effective marketing campaigns, produce memorable events, and how marketing calls can bring in more qualified traffic.

Reprint: Apartments offer some unusual high-tech amenities

Austin apartments offer some unusual high-tech amenities

There are two twists in this otherwise ordinary home automation story. Twist 1: As Kevin Teague leaves for work, he locks the door behind him and presses the LOCK button on his wireless keychain to arm his security system. Programmed lights automatically turn off and his CD player goes quiet; Teague’s smart thermostat adjusts the air conditioning and water heater temperatures so he doesn’t have to pay top dollar for energy usage when he’s not at home. Sounds like a day in the life of the average owner of an automated home.

Except that Teague is a renter. His domicile is the McNeil House TechSys Apartments, where Teague pays $1,045 per month for his 1 ,012-square-foot pad in Austin’s Texas Hill Country.

McNeil House is the brainchild of Tami Siewruk , who calls herselve “ a developer with a new vision for apartment living.” Her vision includes not only integrated security and energy management, but also enhanced whole-house wiring that hasn’t yet become standard even in high-end custom homes. And that’s twist number 2. McNeil House offers perhaps the most advanced cyber-age amenities available in multifamily properties, creating a huge demand for showings in the apartment-soaked Austin area.

About 25 prospects per week visit McNeil House. The prospective renters ranging from professionals who travel often to recent college grads who appreciate the Hill Country surroundings-want to see for themselves how such affordable spaces can offer Internet access from any room and cable TV throughout the apartment. By checking the appropriate boxes on the lease agreement, they can have SpeakerCraft surround sound speakers installed in the living room and bedrooms ($65-$105 per room), and individual volume controls in the other rooms for no charge.

McNeil House options are so attractive that residents are signing leases for apartments sight unseen; all of the apartments were leased before construction was completed.

“It’s really been phenomenal,” says Siewruk. “Apartments in the Austin area are using giveaways to lure residents, while I’ve had to set up visits by appointment only to keep the showings under control.”

Inside TechSys
Inside every apartment is a McNeil House TechSys Apartment-branded distribution panel, which is a custom version of the AMP OnQ structured wiring distribution panel. The panel connects and distributes telephone, cable TV, power and data to multimedia outlets in every room. Located in a bedroom closet, the panel enables maintenance personnel to configure telecommunications, video, Internet, music, energy management and other electronic services to residents’ specific needs.

RRH Associates designed the distribution panel and the technological infrastructure of the TechSys complex. The company has of late built a profitable business around the multifamily housing industry. “We have found ways to leverage the technology infrastructure to create profitable relationships between multifamily property owners and service providers in this newly deregulated environment,” says RRH Associates president Richard Holtz.

While many systems used in the McNeil house are off-the-shelf products from the likes of AMP and X-10 Pro, others, such as the AMP OnQ Apartment Distribution System, MOD TAP RCS/Siemon Building Distribution System and ABB/OSAKI/XCI Energy Management System, have been modified by RRH Associates to meet the specific needs of this residential development. For instance, the Caddx Nx-8 security system installed in each apartment has an extra dose of ROM because, as Holtz puts it, “In these apartments the Caddx panel serves as the whole-house controller, not just the security system.” Even basic off-the-shelf products, like Caddx keypads, XCI thermostats and AMP wallplates, have been modified. They’re all specially labeled and branded with the trademarked TechSys Apartments label.

The distribution panel, featuring whole-home surge protection, holds hubs for the apartments’ generous cabling network-an RRH Associates-customized concoction of dual enhanced four-pair Cat 5 UTP from Mohawk, dual RG-6 quad-shielded cables from Commscope and speaker wire from Apature Products. Although an underground fiber optic network (installed, like the rest of the community’s underground cables, by Cable Ventures, San Antonio) runs throughout the TechSys community, the apartments are not yet wired with fiber. “Instead, we opted for empty conduit for now until clear standards are developed for fiber,” explains Holtz.

The AMP panel’s telecom module can accommodate up to eight separate telephone and/or data lines. T1 service is available for about $75 per month and, according to Holtz, “The take rate has been phenomenal-about 50 percent.” An energy module links the apartment’s XCI RS-485communicating thermostat to the automation system. It also wires to a relay that allows energy -efficient operation of the apartment’s water heater. In addition, the energy module connects to a centralized Building Communications panel (shared by each apartment in a single building), enabling property managers to remotely control energy usage in unoccupied units. This central panel, packed with RF cable modules from MOD TAP RCS and data/telecom modules from Siemon, distributes telecom (including T1 lines) and entertainment services to each apartment’s AMP panel.

For automated lighting control, the powerline was chosen over low-voltage wiring. According RRH Associates’ Orrin Charm, “X-I 0 has the perfect compromise between features and cost for this size home.” The Caddx security panel is pre-set to trigger X-10 lighting events, but advanced control systems are offered as options. Residents can select from customized Smartlinc Touchlinc controllers, X-10 Pro Mini-Timers and/or IBM Home Director automation software.

At the breaker box, an X-10 Pro PZZ01 powerline filter/coupler enhances the reliability of in-unit X-10 signals and ensures that the signals don’t “leak” into neighboring apartments. Back at the apartments, multiport outlets for A/V, data (10Base T-ready) and voice grace every room, including the kitchen, where, as tenant Joe Tannehill points out, he could easily download recipes to his laptop while preparing dinner, if he were so inclined. But, he’s more apt to order airline tickets and pay bills using his T1 access, like the other technology-minded individuals drawn to Austin by work in high-tech fields. Tannehill plans to be among the first online shoppers to use the McNeil House shopping service when it comes online. The resident-only Website also processes resident service requests and provides 10 community chat rooms. Access to PointCast Internet information is available through a dedicated onsite server.

Turbocharged Caddx
Security was an essential feature for Tannehill. “I wasn’t in familiar surroundings and wanted a secure apartment,” he says. In Kevin Teague’s case, because work takes him out of town on extended trips, he wanted the extra protection of an able security system when he is away.

Like any other Caddx NX-8 security panel, the system installed in each TechSys apartment monitors and responds to contacts and motion sensors hardwired to it. But the Caddx panels in these high-tech rentals go a step further, serving as the hub of a virtual RF network. Residents can use their keychain remotes to activate up to four events or scenes, all of which are processed through the specially equipped RF-receptive Caddx panel. “In essence, we’ve created an RF network over the entire site,” explains Holtz.

The gated entry to McNeil House is controlled by the same wireless keychain remote that residents use to arm and disarm their security systems and activate their garage door openers.
“I was prepared to have to carry a much bigger controller, like I did in previous apartments, so I was relieved to see the size of the smaller device, which is much easier to carry,” says Teague.

Also riding on the Caddx-based RF network is a specially designed transmitter, located at the McNeil House mail center, which notifies each resident’s security system control panel when the mail has arrived, triggering a light on the keypad to turn on.

Austin-based ESCOM installed and programmed the security system and other low-voltage products in the complex.

Entertaining Options
McNeil House residents can entertain themselves in the community’s clubhouse, but if they’d rather stay in, they can rock to whole-house audio. Each apartment is prewired for a home theater, with a custom-designed multimedia outlet in the living room that contains speaker connections for the surround sound rear speakers and all of the bedroom speakers, as well as cable TV, telephone and Internet connections. Optional in-wall or in-ceiling speakers are located in the living room and bedrooms, interconnected with Apature speaker cable. Audioplex impedance-matching volume controls for home theater and music distribution overcome the perennial apartment-dweller nuisance of the noisy neighbor. “I can play music at a moderate level and make adjustments as I move from room to room,” Tannehill says. “No one is blaring music from their living rooms so they can hear it in their bedroom, which is great for everyone.” Austin-based integration firm Everyone did the in-unit A/V installations.

Following the success of McNeil house, Siewruk  already has another 600-unit community under construction in Dallas, working again with RRH Associates. “I’ll never build again without technology,” says Siewruk. And why would she? With 30 unfinished units at McNeil House already leased, and applicants clamoring to sign on without even seeing a floorplan, Siewruk seems to have hit on the key to the developer’s dream of virtually no vacancy.

Tami Siewruk Sounding Off On The Future of Apartment Marketing.

The Future of Apartment Marketing.

The Future of Apartment Marketing

The future of apartment marketing is going to focus more on the whole apartment living experience. In the past apartment marketing teams sat on the periphery of an apartment development organization — the apartments were built, and plans were made, and then marketing was told: “OK, now go market it.” But apartment marketing becomes central to the whole process because they have the pulse of the residents at their fingertips.

If you make a great product and focus on the whole lifestyle experience, everything takes care of itself, in my mind. You receive positive reviews from residents, and you don’t have pricing pressure, you can ensure that you are not commoditized. I see so many apartment companies out there where marketing is the last thought. I have seen decisions being made that are based on the experience of developers and management teams from five or even two years ago.

You have to see the future and understand clear what is coming.  For example I recently saw a very smart developer listen to advise that given to him two years ago. The advice taken was a mistake a huge mistake, it dates the project before it even opens. Apartment Marketing Teams and Apartment Leasing Teams should be involved in the entire development/rehab/management process. Every  decision should  to be looked at from a resident experience, leasing, marketing view point.

 

Read: Build the Model Organization of the Future: Stop Planning and Start Pioneering

Read Inman: 10 predictions of where real estate marketing will be in 2020

The Future of Apartment Marketing is here! How do you agree with Tami? Share your comments.

Apartment Marketing SEO

Apartment Hashtaging

Apartment Hashtaging

#Hashtags may have started on Twitter, but now all social media platforms support hashtags except for LinkedIn. Apartment hashtaging gives you more exposure so you can spread the word about your apartments. This allows a bigger audience to find and view your content. Also, when you hashtag multiple times on different channels, people will easily remember your hashtag. You can use a #hashtag before the keyword in mind, you will find this useful to relate content to your post.Apartment Marketing

Different Apartment Marketing Platforms

  • Twitter: Because of character count restrictions, please don’t use more than two hashtags per tweet for best engagement.
  • Facebook: Use two hashtags on Facebook try one popular hashtag and one custom hashtag for your apartments.
  • Google+: You can also use a hashtag on Google+ to find and join a conversation about a particular topic. Click on the hashtag to show related content.
  • Instagram: It allows up to 30 hashtags. However, keep it to no more than 11 per post for the highest level of engagement with your apartment residents.
  • Pinterest: Use only two hashtags. It’s a category of search, so use your unique hashtag to help pinners find relevant content.

Search The #Hashtag Before You Use It:

The first thing you have to do is check the social media networks to make certain that your #hashtag isn’t being used for the wrong reason. It is worth making sure that another community isn’t using your apartment hashtag. They may be using it specifically for their promotion, this will cause confusion in your followers that click on it.

When you are using #hashtags properly, they help to create online conversation, increase apartment community awareness and increase your leases and resident engagement as well. Before using a #hashtag, you always need to search to see if other apartments are using it and what they are saying related to the #hashtag.

 

Online Apartment Reviews Matter

The apartment industry is  finally  realized the importance of online reviews from their residents. According to a recent survey, 84 percent of people trust online reviews as much as a personal recommendation, and seven out of 10 customers will leave a review for a business if asked by the business.
There are several reputation marketing software and tool options you can use to track, manage and proactively try to get reviews. Here are some to check out:
Reputation Loop
Get Five Stars
Trust Pilot
Vendasta

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There is much more to digital marketing than Internet Listing Services (Apartments.com & ForRent) and Search Engines. Many of the resources are very low cost and, most importantly, FREE! This part of the Mpro Membership Tami covers the not-so-obvious ways to generate more leads for your community.

Management Strategies, Ideas, Tips, and Tools

This section of Mpro Membership is jammed with the best insider info you'll find anywhere, covering the most important topics of our trade: Values and ethics, Best practices, Fair housing, Recruiting, and more!

Offline Marketing

 Tried-and-true traffic generation ideas from coast to coast. Mpro is full of ideas, tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! It's the one traffic generation tool you can't afford to be without! Proven ideas will show you how to boost referrals, raise awareness, generate positive publicity, create effective marketing campaigns, produce memorable events, and how marketing calls can bring in more qualified traffic.