• Wheel of Fortune Leasing & Renewal Contest

    Wheel of Fortune Leasing & Renewal Contest Great Idea Exchange Sales and Marketing Magic Marketing Statement Headquartered in Boston’s Historic Faneuil Hall, Winn companies develops acquires and manages multifamily and mixed income properties throughout the United States. Winn has challenges everyday, much like other management companies as we are so spread out? Employee retention and […]

  • It’s Great to Be Home Renewals

    name: Dawn Drozd Theme: “It’s Great to be Home” Renewal Program   Visuals: We ordered mugs with the management company logo on one side and the slogan “It’s great to be home” on the other side.  We also filled the mugs with chocolate gold coins.  Those items plus a letter with their renewal rate, a […]

  • Something Extra Renewals

    Something Extra In the same way that a grateful company acknowledges the longtime services of a valued employee, Post Properties, Inc. of Atlanta is rewarding its most loyal residents with the Five-Star Resident Program.    A Five-Star Resident is one who has lived in the same apartment for five years and has signed a lease for […]

  • Have The Holidays With US

      BRAG SESSION Topic Assigned: Brag about the best idea that you’ve recently implemented Idea/Theme: “Have the Holidays with us” – Resident Appreciation Month during the month of December Key Visuals: Holiday decor Media Vehicle(s): Calendar sent out right after Thanksgiving, mention in a community newsletter, additional flyers posted in common areas for each event, […]

  • 7 Lease Renewal Ideas by Others

    Excel Download Renewal-vs-New-Lease-Eli-Hanacek name: Allyson Reed Theme: 50 Reasons Why You Should Renew Your Lease Implementation: I'm in a community that has higher rents than most. Because of that so many of my residents can rent elsewhere and also buy homes. We were at one point doing concessions but that did not really work; but [...]
  • Stay a While Longer

    Stay a While Longer: Getting those All-Important Renewals   Industry statistics tell us that the cost of every resident move-out is right around $2,000. And for most of us, that number is no surprise. We’re all too familiar with that inward shudder that comes with a resident’s notice to vacate. The mental calculator starts clicking…repainting, […]

  • Training Your Staff to Sell Rent Increases

    Quick Tip: Beat the Clock   Rick Lewis of M.D. Carlisle provides the following great renewal incentive, especially helpful when there’s an impending rental rate increase.  Rick writes: “By creating an incentive for our residents to renew early, we tie down extra renewals and even have found out sooner about those of the inevitable move-outs […]

  • Renewal Offers

      Theme: Here at Hidden Pointe Apartments, we offer a resident to stay with us a free carpet steam clean for a 12-month renewal. We also do several resident functions throughout the year. This helps keep residents renewing. Also, get the birth dates of the residents and send birthday cards. Visuals: Attach a flyer to […]

  • Social Media and Resident Referrals

    How the multifamily industry should think about resident referrals has changed. The old school “refer-a-friend program” is happening every day and most apartment marketing teams aren’t or haven’t figured out how to monetize the conversation that social media marketing has provided. With the Right Focus on Social Media, Resident Referrals Will Have a Huge Impact […]

  • Resident Renewal Management Program

    Resident Renewal Management Program Theme: Resident Renewal Management Program Visuals: Renewal Expiration Management board that is kept in a visual place for leasing staff. It shows the goal number and actual for all months. It should be colorful and bright. Implementation: Many of us know how important it is to not have the lease expirations […]

  • Personal Invitation to Renew

    Personal Invitation to Renew Theme: Personal Invitation to Renewal Visuals: Send an invitation, much like a wedding or birthday celebration invitation for a reception at the office. The resident arrives and finds that they are the sole attendee, they receive a gift of some kind, refreshments a personal audience with the manager where it is […]

  • Creating Urgency on Renewals

    Creating Urgency on Renewals Theme: Creating Urgency on Renewals!!!! In order to encourage residents to renew BEFORE they start to think about moving, try the following: 1) Work Renewals as far ahead of time as possible. Try for 120 days out or more. 2) Provide a declining incentive (this does not have to be rent). […]

  • Business Card Renewal Technique

    Business Card Renewal Technique Theme: Renewals The Manager leaves a business card on the front door with a written note on the back that reads “I have a quick question for you, please call me”. Visuals: Business cards Media: Business cards Implementation: The resident calls for the Manager and the Manager tells the resident that […]

  • Spend an Evening With Us

    name: Gayle C’de Baca email: phone: (520) 742-2246 Company: Rock Ridge Apts address: 10333 N. Oracle Rd city: Oro Valley state: Arizona zip: 85737 Category: Retention Theme: “Spend an evening with us!” The idea is to have the current residents whose leases are up for renewal get together with the office staff after hours […]

  • Retention for under $5

    name: Tammy K. Bales email: phone: 407-827-7222 Company: Plantation Park address: 13000 Mulberry Park Dr. city: Orlando state: FL zip: 32821 Category: Retention Theme: Resident Retention was of utmost importance to us, as turnover was very high early this year leaving our occupancy low. In order to keep our residents we implemented a “Resident […]

  • Resident Package Delivery

    name: Lee O’Conner email: phone: 888-678-3869 Company: Ellipse Group address: 14800 Quorum Dr. Ste 465 city: Dallas state: TX zip: 75254 Category: Retention Theme: Community Marketing with Resident Package Delivery! Visuals: Create simple form stickers with Microsoft Word, Publisher or in Microsoft Outlook and Avery Labels. Implementation: Sticker resident packages with your property logo, […]


    RESIDENT RETENTION WITH A TWIST Janet Horeck Dominium Management Services, Inc. 2355 Polaris Lane No. Suite 100, Minneapolis, MN 55447 Theme: Resident Retention with a Twist: We’ve experienced great results by combining our Resident Retention programs with our continued quest for Resident Referrals. Who doesn’t love a great Resident Appreciation activity? Since our residents are already […]


    CUSTOMER SERVICE CARD SURVEY Carlos Ortiz United Dominion Realty Trust, 11515 NE 49th St, Vancouver, Wa 98682 Theme: Increasing the Service Team’s impact on Positive Resident Relations and Resident Retention Visuals: -Custom made Customer Service Card Survey Form Media: Cards are left at each apartment by the Service Tech after a work order is done. Tech is involved […]


    VACATION SAFETY TIPS Here’s a handy checklist to distribute to residents at the start of the vacation season.  Please stop by the leasing center to let us know if you’ll be away for an extended period of time.  Arrange to have a friend or neighbor check in periodically to feed the pets, water the plants, […]