Resident’s Lunch On Us!

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PRO

Price: $149

Yearly Membership

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PREMIER

Price: $2,649

Includes one on one consulting with Tami

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CLICK HERE to order your membership today!

For over 28 years, thousands of multifamily executives just like you have been reading and following the advice of Multifamilypro. You only need ONE idea from this membership to pay for the cost of the membership many times over. BUT, we're going to give you THOUSANDS of proven ready-to-use ideas, tools, forms, and techniques specifically for apartment marketing, management, and leasing.  You'll LEARN: how to increase your resident retention, occupancy, income, and traffic. You'll learn to do all of this easily, efficiently, and inexpensively; this is the Multifamilypro guarantee! 

Renewals that Increase Rents and Reduce Turnover

Finally, wrap your brain around the renewal process! Learn how to implement a rent-raising renewal process. This membership reveals the when, where, and how behind successfully raising rents and selling rent increases. Tami will equip you with the information and tools needed to immediately begin achieving a higher revenue stream for your company and community! Tami presents financial terms in a way that is simple and easy to use.

Resident Retention

Your residents are your most valuable resource, and keeping them is your most powerful strategy when it comes to ensuring your success. Residents are as diverse as the communities they live in, so you need a many-fold approach to serving and satisfying them and keeping them convinced to stay. That's where this membership steps in; Tami shares the best resident retention ideas, tips, tools, and strategies that she's gained over her many years in the multifamily industry.

Social Media Strategy and Planning

Mpro Membership is designed to walk you through the ins and outs of the ever-changing marketing channels of social media. Tami takes you step-by-step through different techniques and provides you with the tools, forms, and critical information needed to analyze and evaluate your community's needs. You will learn to define your plan, monitor its success, and improve/adjust as needed.

SEO Basics, Intermediate and Advanced

Everyone talks about the apartment marketing potential of SEO, but hardly anyone knows the secrets of using it with success. In this section of the Mpro Membership, Tami will show you how to make it happen from basic to advanced.

Digital Marketing & Resources

There is much more to digital marketing than Internet Listing Services (Apartments.com & ForRent) and Search Engines. Many of the resources are very low cost and, most importantly, FREE! This part of the Mpro Membership Tami covers the not-so-obvious ways to generate more leads for your community.

Management Strategies, Ideas, Tips, and Tools

This section of Mpro Membership is jammed with the best insider info you'll find anywhere, covering the most important topics of our trade: Values and ethics, Best practices, Fair housing, Recruiting, and more!

Offline Marketing

 Tried-and-true traffic generation ideas from coast to coast. Mpro is full of ideas, tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! It's the one traffic generation tool you can't afford to be without! Proven ideas will show you how to boost referrals, raise awareness, generate positive publicity, create effective marketing campaigns, produce memorable events, and how marketing calls can bring in more qualified traffic.

Quiet Time Sign

You must have Pro or Premier Level Access to view this post.

Please CLICK HERE to sign in.

PRO

Price: $149

Yearly Membership

[space]

PREMIER

Price: $2,649

Includes one on one consulting with Tami

[space]

CLICK HERE to order your membership today!

For over 28 years, thousands of multifamily executives just like you have been reading and following the advice of Multifamilypro. You only need ONE idea from this membership to pay for the cost of the membership many times over. BUT, we're going to give you THOUSANDS of proven ready-to-use ideas, tools, forms, and techniques specifically for apartment marketing, management, and leasing.  You'll LEARN: how to increase your resident retention, occupancy, income, and traffic. You'll learn to do all of this easily, efficiently, and inexpensively; this is the Multifamilypro guarantee! 

Renewals that Increase Rents and Reduce Turnover

Finally, wrap your brain around the renewal process! Learn how to implement a rent-raising renewal process. This membership reveals the when, where, and how behind successfully raising rents and selling rent increases. Tami will equip you with the information and tools needed to immediately begin achieving a higher revenue stream for your company and community! Tami presents financial terms in a way that is simple and easy to use.

Resident Retention

Your residents are your most valuable resource, and keeping them is your most powerful strategy when it comes to ensuring your success. Residents are as diverse as the communities they live in, so you need a many-fold approach to serving and satisfying them and keeping them convinced to stay. That's where this membership steps in; Tami shares the best resident retention ideas, tips, tools, and strategies that she's gained over her many years in the multifamily industry.

Social Media Strategy and Planning

Mpro Membership is designed to walk you through the ins and outs of the ever-changing marketing channels of social media. Tami takes you step-by-step through different techniques and provides you with the tools, forms, and critical information needed to analyze and evaluate your community's needs. You will learn to define your plan, monitor its success, and improve/adjust as needed.

SEO Basics, Intermediate and Advanced

Everyone talks about the apartment marketing potential of SEO, but hardly anyone knows the secrets of using it with success. In this section of the Mpro Membership, Tami will show you how to make it happen from basic to advanced.

Digital Marketing & Resources

There is much more to digital marketing than Internet Listing Services (Apartments.com & ForRent) and Search Engines. Many of the resources are very low cost and, most importantly, FREE! This part of the Mpro Membership Tami covers the not-so-obvious ways to generate more leads for your community.

Management Strategies, Ideas, Tips, and Tools

This section of Mpro Membership is jammed with the best insider info you'll find anywhere, covering the most important topics of our trade: Values and ethics, Best practices, Fair housing, Recruiting, and more!

Offline Marketing

 Tried-and-true traffic generation ideas from coast to coast. Mpro is full of ideas, tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! It's the one traffic generation tool you can't afford to be without! Proven ideas will show you how to boost referrals, raise awareness, generate positive publicity, create effective marketing campaigns, produce memorable events, and how marketing calls can bring in more qualified traffic.

Move-In Gift Bags

You must have Pro or Premier Level Access to view this post.

Please CLICK HERE to sign in.

PRO

Price: $149

Yearly Membership

[space]

PREMIER

Price: $2,649

Includes one on one consulting with Tami

[space]

CLICK HERE to order your membership today!

For over 28 years, thousands of multifamily executives just like you have been reading and following the advice of Multifamilypro. You only need ONE idea from this membership to pay for the cost of the membership many times over. BUT, we're going to give you THOUSANDS of proven ready-to-use ideas, tools, forms, and techniques specifically for apartment marketing, management, and leasing.  You'll LEARN: how to increase your resident retention, occupancy, income, and traffic. You'll learn to do all of this easily, efficiently, and inexpensively; this is the Multifamilypro guarantee! 

Renewals that Increase Rents and Reduce Turnover

Finally, wrap your brain around the renewal process! Learn how to implement a rent-raising renewal process. This membership reveals the when, where, and how behind successfully raising rents and selling rent increases. Tami will equip you with the information and tools needed to immediately begin achieving a higher revenue stream for your company and community! Tami presents financial terms in a way that is simple and easy to use.

Resident Retention

Your residents are your most valuable resource, and keeping them is your most powerful strategy when it comes to ensuring your success. Residents are as diverse as the communities they live in, so you need a many-fold approach to serving and satisfying them and keeping them convinced to stay. That's where this membership steps in; Tami shares the best resident retention ideas, tips, tools, and strategies that she's gained over her many years in the multifamily industry.

Social Media Strategy and Planning

Mpro Membership is designed to walk you through the ins and outs of the ever-changing marketing channels of social media. Tami takes you step-by-step through different techniques and provides you with the tools, forms, and critical information needed to analyze and evaluate your community's needs. You will learn to define your plan, monitor its success, and improve/adjust as needed.

SEO Basics, Intermediate and Advanced

Everyone talks about the apartment marketing potential of SEO, but hardly anyone knows the secrets of using it with success. In this section of the Mpro Membership, Tami will show you how to make it happen from basic to advanced.

Digital Marketing & Resources

There is much more to digital marketing than Internet Listing Services (Apartments.com & ForRent) and Search Engines. Many of the resources are very low cost and, most importantly, FREE! This part of the Mpro Membership Tami covers the not-so-obvious ways to generate more leads for your community.

Management Strategies, Ideas, Tips, and Tools

This section of Mpro Membership is jammed with the best insider info you'll find anywhere, covering the most important topics of our trade: Values and ethics, Best practices, Fair housing, Recruiting, and more!

Offline Marketing

 Tried-and-true traffic generation ideas from coast to coast. Mpro is full of ideas, tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! It's the one traffic generation tool you can't afford to be without! Proven ideas will show you how to boost referrals, raise awareness, generate positive publicity, create effective marketing campaigns, produce memorable events, and how marketing calls can bring in more qualified traffic.

PLEASE, PLEASE DON’T GO! Resident Letter

You must have Pro or Premier Level Access to view this post.

Please CLICK HERE to sign in.

PRO

Price: $149

Yearly Membership

[space]

PREMIER

Price: $2,649

Includes one on one consulting with Tami

[space]

CLICK HERE to order your membership today!

For over 28 years, thousands of multifamily executives just like you have been reading and following the advice of Multifamilypro. You only need ONE idea from this membership to pay for the cost of the membership many times over. BUT, we're going to give you THOUSANDS of proven ready-to-use ideas, tools, forms, and techniques specifically for apartment marketing, management, and leasing.  You'll LEARN: how to increase your resident retention, occupancy, income, and traffic. You'll learn to do all of this easily, efficiently, and inexpensively; this is the Multifamilypro guarantee! 

Renewals that Increase Rents and Reduce Turnover

Finally, wrap your brain around the renewal process! Learn how to implement a rent-raising renewal process. This membership reveals the when, where, and how behind successfully raising rents and selling rent increases. Tami will equip you with the information and tools needed to immediately begin achieving a higher revenue stream for your company and community! Tami presents financial terms in a way that is simple and easy to use.

Resident Retention

Your residents are your most valuable resource, and keeping them is your most powerful strategy when it comes to ensuring your success. Residents are as diverse as the communities they live in, so you need a many-fold approach to serving and satisfying them and keeping them convinced to stay. That's where this membership steps in; Tami shares the best resident retention ideas, tips, tools, and strategies that she's gained over her many years in the multifamily industry.

Social Media Strategy and Planning

Mpro Membership is designed to walk you through the ins and outs of the ever-changing marketing channels of social media. Tami takes you step-by-step through different techniques and provides you with the tools, forms, and critical information needed to analyze and evaluate your community's needs. You will learn to define your plan, monitor its success, and improve/adjust as needed.

SEO Basics, Intermediate and Advanced

Everyone talks about the apartment marketing potential of SEO, but hardly anyone knows the secrets of using it with success. In this section of the Mpro Membership, Tami will show you how to make it happen from basic to advanced.

Digital Marketing & Resources

There is much more to digital marketing than Internet Listing Services (Apartments.com & ForRent) and Search Engines. Many of the resources are very low cost and, most importantly, FREE! This part of the Mpro Membership Tami covers the not-so-obvious ways to generate more leads for your community.

Management Strategies, Ideas, Tips, and Tools

This section of Mpro Membership is jammed with the best insider info you'll find anywhere, covering the most important topics of our trade: Values and ethics, Best practices, Fair housing, Recruiting, and more!

Offline Marketing

 Tried-and-true traffic generation ideas from coast to coast. Mpro is full of ideas, tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! It's the one traffic generation tool you can't afford to be without! Proven ideas will show you how to boost referrals, raise awareness, generate positive publicity, create effective marketing campaigns, produce memorable events, and how marketing calls can bring in more qualified traffic.

Car wash

You must have Pro or Premier Level Access to view this post.

Please CLICK HERE to sign in.

PRO

Price: $149

Yearly Membership

[space]

PREMIER

Price: $2,649

Includes one on one consulting with Tami

[space]

CLICK HERE to order your membership today!

For over 28 years, thousands of multifamily executives just like you have been reading and following the advice of Multifamilypro. You only need ONE idea from this membership to pay for the cost of the membership many times over. BUT, we're going to give you THOUSANDS of proven ready-to-use ideas, tools, forms, and techniques specifically for apartment marketing, management, and leasing.  You'll LEARN: how to increase your resident retention, occupancy, income, and traffic. You'll learn to do all of this easily, efficiently, and inexpensively; this is the Multifamilypro guarantee! 

Renewals that Increase Rents and Reduce Turnover

Finally, wrap your brain around the renewal process! Learn how to implement a rent-raising renewal process. This membership reveals the when, where, and how behind successfully raising rents and selling rent increases. Tami will equip you with the information and tools needed to immediately begin achieving a higher revenue stream for your company and community! Tami presents financial terms in a way that is simple and easy to use.

Resident Retention

Your residents are your most valuable resource, and keeping them is your most powerful strategy when it comes to ensuring your success. Residents are as diverse as the communities they live in, so you need a many-fold approach to serving and satisfying them and keeping them convinced to stay. That's where this membership steps in; Tami shares the best resident retention ideas, tips, tools, and strategies that she's gained over her many years in the multifamily industry.

Social Media Strategy and Planning

Mpro Membership is designed to walk you through the ins and outs of the ever-changing marketing channels of social media. Tami takes you step-by-step through different techniques and provides you with the tools, forms, and critical information needed to analyze and evaluate your community's needs. You will learn to define your plan, monitor its success, and improve/adjust as needed.

SEO Basics, Intermediate and Advanced

Everyone talks about the apartment marketing potential of SEO, but hardly anyone knows the secrets of using it with success. In this section of the Mpro Membership, Tami will show you how to make it happen from basic to advanced.

Digital Marketing & Resources

There is much more to digital marketing than Internet Listing Services (Apartments.com & ForRent) and Search Engines. Many of the resources are very low cost and, most importantly, FREE! This part of the Mpro Membership Tami covers the not-so-obvious ways to generate more leads for your community.

Management Strategies, Ideas, Tips, and Tools

This section of Mpro Membership is jammed with the best insider info you'll find anywhere, covering the most important topics of our trade: Values and ethics, Best practices, Fair housing, Recruiting, and more!

Offline Marketing

 Tried-and-true traffic generation ideas from coast to coast. Mpro is full of ideas, tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! It's the one traffic generation tool you can't afford to be without! Proven ideas will show you how to boost referrals, raise awareness, generate positive publicity, create effective marketing campaigns, produce memorable events, and how marketing calls can bring in more qualified traffic.

Coloring Contest Pages

You must have Pro or Premier Level Access to view this post.

Please CLICK HERE to sign in.

PRO

Price: $149

Yearly Membership

[space]

PREMIER

Price: $2,649

Includes one on one consulting with Tami

[space]

CLICK HERE to order your membership today!

For over 28 years, thousands of multifamily executives just like you have been reading and following the advice of Multifamilypro. You only need ONE idea from this membership to pay for the cost of the membership many times over. BUT, we're going to give you THOUSANDS of proven ready-to-use ideas, tools, forms, and techniques specifically for apartment marketing, management, and leasing.  You'll LEARN: how to increase your resident retention, occupancy, income, and traffic. You'll learn to do all of this easily, efficiently, and inexpensively; this is the Multifamilypro guarantee! 

Renewals that Increase Rents and Reduce Turnover

Finally, wrap your brain around the renewal process! Learn how to implement a rent-raising renewal process. This membership reveals the when, where, and how behind successfully raising rents and selling rent increases. Tami will equip you with the information and tools needed to immediately begin achieving a higher revenue stream for your company and community! Tami presents financial terms in a way that is simple and easy to use.

Resident Retention

Your residents are your most valuable resource, and keeping them is your most powerful strategy when it comes to ensuring your success. Residents are as diverse as the communities they live in, so you need a many-fold approach to serving and satisfying them and keeping them convinced to stay. That's where this membership steps in; Tami shares the best resident retention ideas, tips, tools, and strategies that she's gained over her many years in the multifamily industry.

Social Media Strategy and Planning

Mpro Membership is designed to walk you through the ins and outs of the ever-changing marketing channels of social media. Tami takes you step-by-step through different techniques and provides you with the tools, forms, and critical information needed to analyze and evaluate your community's needs. You will learn to define your plan, monitor its success, and improve/adjust as needed.

SEO Basics, Intermediate and Advanced

Everyone talks about the apartment marketing potential of SEO, but hardly anyone knows the secrets of using it with success. In this section of the Mpro Membership, Tami will show you how to make it happen from basic to advanced.

Digital Marketing & Resources

There is much more to digital marketing than Internet Listing Services (Apartments.com & ForRent) and Search Engines. Many of the resources are very low cost and, most importantly, FREE! This part of the Mpro Membership Tami covers the not-so-obvious ways to generate more leads for your community.

Management Strategies, Ideas, Tips, and Tools

This section of Mpro Membership is jammed with the best insider info you'll find anywhere, covering the most important topics of our trade: Values and ethics, Best practices, Fair housing, Recruiting, and more!

Offline Marketing

 Tried-and-true traffic generation ideas from coast to coast. Mpro is full of ideas, tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! It's the one traffic generation tool you can't afford to be without! Proven ideas will show you how to boost referrals, raise awareness, generate positive publicity, create effective marketing campaigns, produce memorable events, and how marketing calls can bring in more qualified traffic.

Move-out Protection Plan

You must have Pro or Premier Level Access to view this post.

Please CLICK HERE to sign in.

PRO

Price: $149

Yearly Membership

[space]

PREMIER

Price: $2,649

Includes one on one consulting with Tami

[space]

CLICK HERE to order your membership today!

For over 28 years, thousands of multifamily executives just like you have been reading and following the advice of Multifamilypro. You only need ONE idea from this membership to pay for the cost of the membership many times over. BUT, we're going to give you THOUSANDS of proven ready-to-use ideas, tools, forms, and techniques specifically for apartment marketing, management, and leasing.  You'll LEARN: how to increase your resident retention, occupancy, income, and traffic. You'll learn to do all of this easily, efficiently, and inexpensively; this is the Multifamilypro guarantee! 

Renewals that Increase Rents and Reduce Turnover

Finally, wrap your brain around the renewal process! Learn how to implement a rent-raising renewal process. This membership reveals the when, where, and how behind successfully raising rents and selling rent increases. Tami will equip you with the information and tools needed to immediately begin achieving a higher revenue stream for your company and community! Tami presents financial terms in a way that is simple and easy to use.

Resident Retention

Your residents are your most valuable resource, and keeping them is your most powerful strategy when it comes to ensuring your success. Residents are as diverse as the communities they live in, so you need a many-fold approach to serving and satisfying them and keeping them convinced to stay. That's where this membership steps in; Tami shares the best resident retention ideas, tips, tools, and strategies that she's gained over her many years in the multifamily industry.

Social Media Strategy and Planning

Mpro Membership is designed to walk you through the ins and outs of the ever-changing marketing channels of social media. Tami takes you step-by-step through different techniques and provides you with the tools, forms, and critical information needed to analyze and evaluate your community's needs. You will learn to define your plan, monitor its success, and improve/adjust as needed.

SEO Basics, Intermediate and Advanced

Everyone talks about the apartment marketing potential of SEO, but hardly anyone knows the secrets of using it with success. In this section of the Mpro Membership, Tami will show you how to make it happen from basic to advanced.

Digital Marketing & Resources

There is much more to digital marketing than Internet Listing Services (Apartments.com & ForRent) and Search Engines. Many of the resources are very low cost and, most importantly, FREE! This part of the Mpro Membership Tami covers the not-so-obvious ways to generate more leads for your community.

Management Strategies, Ideas, Tips, and Tools

This section of Mpro Membership is jammed with the best insider info you'll find anywhere, covering the most important topics of our trade: Values and ethics, Best practices, Fair housing, Recruiting, and more!

Offline Marketing

 Tried-and-true traffic generation ideas from coast to coast. Mpro is full of ideas, tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! It's the one traffic generation tool you can't afford to be without! Proven ideas will show you how to boost referrals, raise awareness, generate positive publicity, create effective marketing campaigns, produce memorable events, and how marketing calls can bring in more qualified traffic.

You are Approved! Retention

You must have Pro or Premier Level Access to view this post.

Please CLICK HERE to sign in.

PRO

Price: $149

Yearly Membership

[space]

PREMIER

Price: $2,649

Includes one on one consulting with Tami

[space]

CLICK HERE to order your membership today!

For over 28 years, thousands of multifamily executives just like you have been reading and following the advice of Multifamilypro. You only need ONE idea from this membership to pay for the cost of the membership many times over. BUT, we're going to give you THOUSANDS of proven ready-to-use ideas, tools, forms, and techniques specifically for apartment marketing, management, and leasing.  You'll LEARN: how to increase your resident retention, occupancy, income, and traffic. You'll learn to do all of this easily, efficiently, and inexpensively; this is the Multifamilypro guarantee! 

Renewals that Increase Rents and Reduce Turnover

Finally, wrap your brain around the renewal process! Learn how to implement a rent-raising renewal process. This membership reveals the when, where, and how behind successfully raising rents and selling rent increases. Tami will equip you with the information and tools needed to immediately begin achieving a higher revenue stream for your company and community! Tami presents financial terms in a way that is simple and easy to use.

Resident Retention

Your residents are your most valuable resource, and keeping them is your most powerful strategy when it comes to ensuring your success. Residents are as diverse as the communities they live in, so you need a many-fold approach to serving and satisfying them and keeping them convinced to stay. That's where this membership steps in; Tami shares the best resident retention ideas, tips, tools, and strategies that she's gained over her many years in the multifamily industry.

Social Media Strategy and Planning

Mpro Membership is designed to walk you through the ins and outs of the ever-changing marketing channels of social media. Tami takes you step-by-step through different techniques and provides you with the tools, forms, and critical information needed to analyze and evaluate your community's needs. You will learn to define your plan, monitor its success, and improve/adjust as needed.

SEO Basics, Intermediate and Advanced

Everyone talks about the apartment marketing potential of SEO, but hardly anyone knows the secrets of using it with success. In this section of the Mpro Membership, Tami will show you how to make it happen from basic to advanced.

Digital Marketing & Resources

There is much more to digital marketing than Internet Listing Services (Apartments.com & ForRent) and Search Engines. Many of the resources are very low cost and, most importantly, FREE! This part of the Mpro Membership Tami covers the not-so-obvious ways to generate more leads for your community.

Management Strategies, Ideas, Tips, and Tools

This section of Mpro Membership is jammed with the best insider info you'll find anywhere, covering the most important topics of our trade: Values and ethics, Best practices, Fair housing, Recruiting, and more!

Offline Marketing

 Tried-and-true traffic generation ideas from coast to coast. Mpro is full of ideas, tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! It's the one traffic generation tool you can't afford to be without! Proven ideas will show you how to boost referrals, raise awareness, generate positive publicity, create effective marketing campaigns, produce memorable events, and how marketing calls can bring in more qualified traffic.

Resident Retention Assessment Tool

You must have Pro or Premier Level Access to view this post.

Please CLICK HERE to sign in.

PRO

Price: $149

Yearly Membership

[space]

PREMIER

Price: $2,649

Includes one on one consulting with Tami

[space]

CLICK HERE to order your membership today!

For over 28 years, thousands of multifamily executives just like you have been reading and following the advice of Multifamilypro. You only need ONE idea from this membership to pay for the cost of the membership many times over. BUT, we're going to give you THOUSANDS of proven ready-to-use ideas, tools, forms, and techniques specifically for apartment marketing, management, and leasing.  You'll LEARN: how to increase your resident retention, occupancy, income, and traffic. You'll learn to do all of this easily, efficiently, and inexpensively; this is the Multifamilypro guarantee! 

Renewals that Increase Rents and Reduce Turnover

Finally, wrap your brain around the renewal process! Learn how to implement a rent-raising renewal process. This membership reveals the when, where, and how behind successfully raising rents and selling rent increases. Tami will equip you with the information and tools needed to immediately begin achieving a higher revenue stream for your company and community! Tami presents financial terms in a way that is simple and easy to use.

Resident Retention

Your residents are your most valuable resource, and keeping them is your most powerful strategy when it comes to ensuring your success. Residents are as diverse as the communities they live in, so you need a many-fold approach to serving and satisfying them and keeping them convinced to stay. That's where this membership steps in; Tami shares the best resident retention ideas, tips, tools, and strategies that she's gained over her many years in the multifamily industry.

Social Media Strategy and Planning

Mpro Membership is designed to walk you through the ins and outs of the ever-changing marketing channels of social media. Tami takes you step-by-step through different techniques and provides you with the tools, forms, and critical information needed to analyze and evaluate your community's needs. You will learn to define your plan, monitor its success, and improve/adjust as needed.

SEO Basics, Intermediate and Advanced

Everyone talks about the apartment marketing potential of SEO, but hardly anyone knows the secrets of using it with success. In this section of the Mpro Membership, Tami will show you how to make it happen from basic to advanced.

Digital Marketing & Resources

There is much more to digital marketing than Internet Listing Services (Apartments.com & ForRent) and Search Engines. Many of the resources are very low cost and, most importantly, FREE! This part of the Mpro Membership Tami covers the not-so-obvious ways to generate more leads for your community.

Management Strategies, Ideas, Tips, and Tools

This section of Mpro Membership is jammed with the best insider info you'll find anywhere, covering the most important topics of our trade: Values and ethics, Best practices, Fair housing, Recruiting, and more!

Offline Marketing

 Tried-and-true traffic generation ideas from coast to coast. Mpro is full of ideas, tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! It's the one traffic generation tool you can't afford to be without! Proven ideas will show you how to boost referrals, raise awareness, generate positive publicity, create effective marketing campaigns, produce memorable events, and how marketing calls can bring in more qualified traffic.

It’s Vacation Season For Residents Letter for Retention

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Please CLICK HERE to sign in.

PRO

Price: $149

Yearly Membership

[space]

PREMIER

Price: $2,649

Includes one on one consulting with Tami

[space]

CLICK HERE to order your membership today!

For over 28 years, thousands of multifamily executives just like you have been reading and following the advice of Multifamilypro. You only need ONE idea from this membership to pay for the cost of the membership many times over. BUT, we're going to give you THOUSANDS of proven ready-to-use ideas, tools, forms, and techniques specifically for apartment marketing, management, and leasing.  You'll LEARN: how to increase your resident retention, occupancy, income, and traffic. You'll learn to do all of this easily, efficiently, and inexpensively; this is the Multifamilypro guarantee! 

Renewals that Increase Rents and Reduce Turnover

Finally, wrap your brain around the renewal process! Learn how to implement a rent-raising renewal process. This membership reveals the when, where, and how behind successfully raising rents and selling rent increases. Tami will equip you with the information and tools needed to immediately begin achieving a higher revenue stream for your company and community! Tami presents financial terms in a way that is simple and easy to use.

Resident Retention

Your residents are your most valuable resource, and keeping them is your most powerful strategy when it comes to ensuring your success. Residents are as diverse as the communities they live in, so you need a many-fold approach to serving and satisfying them and keeping them convinced to stay. That's where this membership steps in; Tami shares the best resident retention ideas, tips, tools, and strategies that she's gained over her many years in the multifamily industry.

Social Media Strategy and Planning

Mpro Membership is designed to walk you through the ins and outs of the ever-changing marketing channels of social media. Tami takes you step-by-step through different techniques and provides you with the tools, forms, and critical information needed to analyze and evaluate your community's needs. You will learn to define your plan, monitor its success, and improve/adjust as needed.

SEO Basics, Intermediate and Advanced

Everyone talks about the apartment marketing potential of SEO, but hardly anyone knows the secrets of using it with success. In this section of the Mpro Membership, Tami will show you how to make it happen from basic to advanced.

Digital Marketing & Resources

There is much more to digital marketing than Internet Listing Services (Apartments.com & ForRent) and Search Engines. Many of the resources are very low cost and, most importantly, FREE! This part of the Mpro Membership Tami covers the not-so-obvious ways to generate more leads for your community.

Management Strategies, Ideas, Tips, and Tools

This section of Mpro Membership is jammed with the best insider info you'll find anywhere, covering the most important topics of our trade: Values and ethics, Best practices, Fair housing, Recruiting, and more!

Offline Marketing

 Tried-and-true traffic generation ideas from coast to coast. Mpro is full of ideas, tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! It's the one traffic generation tool you can't afford to be without! Proven ideas will show you how to boost referrals, raise awareness, generate positive publicity, create effective marketing campaigns, produce memorable events, and how marketing calls can bring in more qualified traffic.

Sucessful Activities and Events

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Price: $149

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Includes one on one consulting with Tami

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CLICK HERE to order your membership today!

For over 28 years, thousands of multifamily executives just like you have been reading and following the advice of Multifamilypro. You only need ONE idea from this membership to pay for the cost of the membership many times over. BUT, we're going to give you THOUSANDS of proven ready-to-use ideas, tools, forms, and techniques specifically for apartment marketing, management, and leasing.  You'll LEARN: how to increase your resident retention, occupancy, income, and traffic. You'll learn to do all of this easily, efficiently, and inexpensively; this is the Multifamilypro guarantee! 

Renewals that Increase Rents and Reduce Turnover

Finally, wrap your brain around the renewal process! Learn how to implement a rent-raising renewal process. This membership reveals the when, where, and how behind successfully raising rents and selling rent increases. Tami will equip you with the information and tools needed to immediately begin achieving a higher revenue stream for your company and community! Tami presents financial terms in a way that is simple and easy to use.

Resident Retention

Your residents are your most valuable resource, and keeping them is your most powerful strategy when it comes to ensuring your success. Residents are as diverse as the communities they live in, so you need a many-fold approach to serving and satisfying them and keeping them convinced to stay. That's where this membership steps in; Tami shares the best resident retention ideas, tips, tools, and strategies that she's gained over her many years in the multifamily industry.

Social Media Strategy and Planning

Mpro Membership is designed to walk you through the ins and outs of the ever-changing marketing channels of social media. Tami takes you step-by-step through different techniques and provides you with the tools, forms, and critical information needed to analyze and evaluate your community's needs. You will learn to define your plan, monitor its success, and improve/adjust as needed.

SEO Basics, Intermediate and Advanced

Everyone talks about the apartment marketing potential of SEO, but hardly anyone knows the secrets of using it with success. In this section of the Mpro Membership, Tami will show you how to make it happen from basic to advanced.

Digital Marketing & Resources

There is much more to digital marketing than Internet Listing Services (Apartments.com & ForRent) and Search Engines. Many of the resources are very low cost and, most importantly, FREE! This part of the Mpro Membership Tami covers the not-so-obvious ways to generate more leads for your community.

Management Strategies, Ideas, Tips, and Tools

This section of Mpro Membership is jammed with the best insider info you'll find anywhere, covering the most important topics of our trade: Values and ethics, Best practices, Fair housing, Recruiting, and more!

Offline Marketing

 Tried-and-true traffic generation ideas from coast to coast. Mpro is full of ideas, tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! It's the one traffic generation tool you can't afford to be without! Proven ideas will show you how to boost referrals, raise awareness, generate positive publicity, create effective marketing campaigns, produce memorable events, and how marketing calls can bring in more qualified traffic.

Tracking Reasons for High Turnover

You must have Pro or Premier Level Access to view this post.

Please CLICK HERE to sign in.

PRO

Price: $149

Yearly Membership

[space]

PREMIER

Price: $2,649

Includes one on one consulting with Tami

[space]

CLICK HERE to order your membership today!

For over 28 years, thousands of multifamily executives just like you have been reading and following the advice of Multifamilypro. You only need ONE idea from this membership to pay for the cost of the membership many times over. BUT, we're going to give you THOUSANDS of proven ready-to-use ideas, tools, forms, and techniques specifically for apartment marketing, management, and leasing.  You'll LEARN: how to increase your resident retention, occupancy, income, and traffic. You'll learn to do all of this easily, efficiently, and inexpensively; this is the Multifamilypro guarantee! 

Renewals that Increase Rents and Reduce Turnover

Finally, wrap your brain around the renewal process! Learn how to implement a rent-raising renewal process. This membership reveals the when, where, and how behind successfully raising rents and selling rent increases. Tami will equip you with the information and tools needed to immediately begin achieving a higher revenue stream for your company and community! Tami presents financial terms in a way that is simple and easy to use.

Resident Retention

Your residents are your most valuable resource, and keeping them is your most powerful strategy when it comes to ensuring your success. Residents are as diverse as the communities they live in, so you need a many-fold approach to serving and satisfying them and keeping them convinced to stay. That's where this membership steps in; Tami shares the best resident retention ideas, tips, tools, and strategies that she's gained over her many years in the multifamily industry.

Social Media Strategy and Planning

Mpro Membership is designed to walk you through the ins and outs of the ever-changing marketing channels of social media. Tami takes you step-by-step through different techniques and provides you with the tools, forms, and critical information needed to analyze and evaluate your community's needs. You will learn to define your plan, monitor its success, and improve/adjust as needed.

SEO Basics, Intermediate and Advanced

Everyone talks about the apartment marketing potential of SEO, but hardly anyone knows the secrets of using it with success. In this section of the Mpro Membership, Tami will show you how to make it happen from basic to advanced.

Digital Marketing & Resources

There is much more to digital marketing than Internet Listing Services (Apartments.com & ForRent) and Search Engines. Many of the resources are very low cost and, most importantly, FREE! This part of the Mpro Membership Tami covers the not-so-obvious ways to generate more leads for your community.

Management Strategies, Ideas, Tips, and Tools

This section of Mpro Membership is jammed with the best insider info you'll find anywhere, covering the most important topics of our trade: Values and ethics, Best practices, Fair housing, Recruiting, and more!

Offline Marketing

 Tried-and-true traffic generation ideas from coast to coast. Mpro is full of ideas, tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! It's the one traffic generation tool you can't afford to be without! Proven ideas will show you how to boost referrals, raise awareness, generate positive publicity, create effective marketing campaigns, produce memorable events, and how marketing calls can bring in more qualified traffic.

Apartment Review Management

Apartment Reviews Management

Apartments Reviews

An Action Plan for Proactive Reputation Management

By Tami Siewruk

Nobody’s perfect.

That’s a fact, not an excuse; which is why it’s crucial for apartment communities to realize that the way they handle apartment review management and resident complaints is every bit as important as trying to provide great service in the first place.

Because Things Happen

Residents are constantly judging us for service failures, from a glitch on our website to a telephone call. They judge the apartment community first on how it handles the problem and then on its willingness to make certain similar problems don’t happen in the future; and residents are far less forgiving when it comes to the latter. The process of fixing breakdowns in service is so important that it’s been given a name—Service Recovery. Service Recovery has and enormous impact on resident satisfaction, renewals and ultimately the bottom line and value of our assets.

Time for change. Stopwatch on white background. Isolated 3D imag

Unfortunately, most apartment management companies limit their focus on Service Recovery to the staff that deals directly with residents. All too often, companies leave it to the leasing team or the apartment manager to sort out the immediate problem, offer an apology or some compensation and then assume all is well. This approach is particularly damaging because it does nothing to address the underlying concern—why the problem occurred in the first place—practically guaranteeing that similar failures, reviews and complaints will continue to occur. I see the same negative reviews come in month after month. Because I deal with reviews on a daily basis, I know what the main community issues are  often before the multi-site or on-site managers realizes the issue is a big fat problem.

What we should be doing is looking at Service Recovery as an integral component of our mission that involves three groups: our residents who want their complaints resolved; multi-site managers who are in charge of the process of addressing those concerns; and the on-site team who are responsible for dealing directly with the residents. All three groups have a key and integral role to work closely together in addressing and fixing service problems; and anytime people come together to address an issue that is probably causing one or more members of the group to experience inconvenience, discomfort and a need for a timely solution, you can expect tensions to naturally arise. For example, residents can be left feeling that their problem wasn’t addressed seriously, even if they’ve received some form of compensation. The on-site team can start seeing complaining residents as the enemy, even when the complaints are fully warranted and the resident is doing us the favor of spotlighting flaws that really need fixing.

Managers in charge of Service Recovery, meanwhile, can feel pressure to limit the flow of critical resident comments, even though acting on the information will ultimately improve efficiency and profit.

It’s important to understand what motivates a resident to openly share a critical opinion. Fairness and feeling a sense of justice are typically the biggest concern of residents who have lodged a service complaint. Because a service failure implies unfair treatment to the resident, the goal of Service Recovery is to re-establish the balance of justice from the resident’s perspective. Residents often want to know—within a reasonable amount of time—not only that their problem has been resolved, but how the failure occurred and what the community is doing to make sure it doesn’t happen again.

By paying attention to that need, it’s possible to restore a resident’s faith—once. You might have experienced something we call the “recovery paradox,” where residents can be more delighted by a skillful Service Recovery than they are by service that was failure-free to start with. But there is a flip side to this as well: Residents have more tolerance for poor service than for poor Service Recovery. If a resident experiences a second failure of the same service type, no amount of Service Recovery is going to fully restore their faith in you and your community. In all likelihood, that resident will be lost forever.

Our research suggests that after a failed Service Recovery, what most annoys—and even angers—residents is not that they weren’t satisfied, but that they believe their efforts to raise the alarm didn’t result in an appropriate change to the system, making the problem likely to occur again.

The Role of the Manager

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The chief aim of managers in Service Recovery is to help the community learn from service failures so it doesn’t repeat them. Learning from failures—and making the appropriate adjustments to your processes to prevent them from ever happening again—is more important than simply fixing problems for individual residents, because process improvements increase overall resident satisfaction and thus have a larger and more direct impact on the bottom line.

Unfortunately, companies generally obtain and study only a fraction of the service-failure data that could be gathered from residents, employees and managers. Even when managers agree that resident feedback is essential, there is often poor information flow between the division that collects and deals with resident problems and the rest of the organization. In some cases, one study revealed, the more negative feedback a resident-service department collects, the more isolated that department becomes, because it doesn’t want to be seen by the company at large as a source of friction. Some companies even use a specialty survey community that uncovers resident complaints and problems and then never feed this information back to the company as a whole. Others actually reward low complaint rates and then assume that a decline in the number of reports indicates resident satisfaction is improving. Some managers see conflicts between providing great resident satisfaction and achieving high productivity. For instance, incentive structures sometimes place equal values on leasing, renewals and on resident service. But as one manager noted: “If you want to achieve 100% [satisfaction], you don’t have time for leasing. It’s questionable whether you can score 100% on service quality and 100% on [leasing] objectives.”

 

The Role of the Employee

Frontline service teams have the greatest job satisfaction when they believe they can give residents what they expect. These service team members have the difficult task of dealing with residents who hold them responsible even when the failures in question are completely out of their control. The attitudes of the service team, positive and negative, spill over onto residents. And yet most companies do surprisingly little to support them in this aspect of their role.

What should companies be doing to support them? To be successful, these on-site team members need to feel that management is providing the means to deliver successful Service Recovery on a continuing basis. Alternatively, when employees believe management doesn’t support them, they tend to feel they are being unfairly treated and so treat residents unfairly in turn. They display passive, maladaptive behaviors and can even sabotage service. If that doesn’t sound dangerous to you, you’re not paying attention; so let’s tell it like it is—an unhappy on-site employee is like a bomb waiting to go off all over your bottom line.

The sense of alienation is compounded when an on-site person believes that management is not improving the service-delivery process (listening), which keeps employees in recurring failure situations (having to deal unnecessarily with unhappy residents over and over again). Even though complaining residents represent an opportunity to fix problems and improve satisfaction, alienated employees will naturally begin to see them as a persistent enemy. Eventually, employees who aren’t empowered to influence changes to a flawed process will simply turn a deaf ear to the problems it creates. The moral of the story? Listen to your on-site employees (On-site mangers I am talking to you and your supervisors here) and empower them to suggest meaningful change—then implement it everywhere it makes sense to. Their role includes being your eyes, ears and voice where the money is actually being made; so use those senses of theirs fully to your company’s and communities’ benefit. Without them, your opportunities for implementing meaningful and profitable process improvements are blind, deaf and dumb.

Resolving the Tensions

My experience in improving Service Recovery indicates that most hope for a quick fix of some specific tensions. But quick fixes only treat the symptoms of underlying problems. Real resolutions should involve closer integration, such as gathering more information from residents and sharing it throughout the company and adopting new structures and practices that make it easier to spot problems and fix them.

I suggest a five step strategy that ultimately creates a “service logic” to explain how every element of the process flows together. The result will be a kind of mission statement or summary of how and why the community provides its services. It should integrate the perspectives of all three groups:

  1. What is the resident trying to accomplish, and why?
  2. How is the service produced, and why?
  3. What are employees doing to provide the service, and why?

Your efforts should focus on delivering service and providing help with service recovery. It should include a detailed study of internal operations; map out how the community responds to resident complaints; and describe how the community uses that information to improve service-recovery processes. Similar mapping should detail every step of resident experiences, including those of residents with complaints, highlighting their thoughts, reactions and emotions along the way. Highly skilled managers and employees who can think outside the usual parameters are a must.

The Role of the Internet

It’s important to recognize the role that social media plays in Service Recovery today. It’s easier than ever for residents to share their sense of injustice with everyone in the world who cares to listen, by spending only a few minutes online.

Mobile Apps

A negative online reputation can severely limit an apartment community’s ability to succeed today. With more and more people using the Internet to find their apartment, reviews by other residents are playing an increasingly larger role.

If your apartment community has received negative reviews, you need a solid action plan to work around them. Here’s my five-step process for addressing negative online complaints…

Step 1: Listen to the feedback

What are residents saying about you? Set up tracking tools to be aware of both praise and criticism.

For Google: Google Alerts (email or RSS updates of the latest Google search results).

For Blog posts: Technorati (the largest blog search engine).

For Twitter: Twitter Search (monitor real time feedback).

If you’re willing to spend a little money, tools such as Radian6 and Trackur allow you to monitor everything from one dashboard.

Knowing exactly what your residents are saying helps you take appropriate action.

It’s useful to note that not all reviews are created equal. As any apartment community manager will attest, negative reviews typically come in two forms.

Step 2: Respond to the reviews

When you see a negative review of your community, it can be tempting to fire back with a defensive response. But be careful – doing that can damage your reputation even further. Instead, follow this six step process and best practices for responding to negative reviews:

  1. Thank the reviewer for their feedback.
  2. Respond to any positive comments.
  3. Apologize for any legitimate negative experience.
  4. Explain the steps you’ll take to prevent that from happening again.
  5. Allow the residents to contact you offline if a follow-up discussion is needed.
  6. Speak directly to the reader. Example to a negative review: “To others who may be reading this review while seeking a new apartment home, please know that the worthy concerns of this resident have been or are being actively addressed in order to not only meet and exceed their expectations once again, but also create a better resident experience for all who choose our community as their home. We hope you’ll visit in person and give us the opportunity to show all that our community has to offer, and look forward to hearing from you at (000) 000-0000.”

 

Avoid:

  • Angry, abusive responses or any type of personal attack.
  • Questioning the reviewer’s legitimacy (yes, fake reviews do happen from time to time, but they can be very difficult to prove and it’s better to avoid this accusation).

 

  • Corporate babble with no substantial change – such as: “We are sorry to hear about your inconvenience and appreciate your comments here. We are happy that you have spoken up so that we may better our community…” If I had a poor experience at an apartment community, this type of management response would do absolutely nothing for me. I want specifics! Put yourself in the resident’s shoes and provide an answer that’s as specific as you’d want to receive.

Step 3: Fix what’s broken

There’s no getting around this. Fundamental flaws that repeatedly leave residents unsatisfied cannot be glossed over with a marketing campaign. That’s denial at best and borders on unethical.

Train or change your team … or maybe just get a plumber immediately on that leaky sink! Do whatever it takes with the resources you have.

Step 4: Tell people you’ve listened and fixed the problem

Now that the problem has been resolved, you need to go back to the audience and let them know you listened and acted on the resident’s suggestion or problem.

Tell the residents directly, in your replies on Google and other review websites.

Tell the story of how you did it. You can use videos posted to YouTube or interviews published on your apartment community blog or a well-composed written response.

Step 5: Start building your new positive reputation

Effective online reputation management is more than just playing defense – it’s all about proactively building a positive buzz. This is pretty straightforward stuff, but is an essential ingredient of the action plan.

Ask satisfied residents for reviews. Specifically, ask them to review your apartment community on sites where you’re struggling the most. If you’re not sure, start with the most popular: Google and Yelp.

Begin an aggressive content publishing effort. Content is the key to staying relevant in today’s Internet marketing. It’s also the best way to build a loyal fan base. Publishing a large amount of very useful content on multiple media channels is the only way to make sure your voice is heard. It takes a lot of work, but there’s no better way to build a positive web presence.

FAQs for Dealing with Negative Online Reviews

Can I remove negative reviews?

Yes and no. A few sites let you start over with a clean slate if there was a change in management and ownership, but not if you did a renovation.

Can I get in touch with a resident to resolve a problem?

Usually you can only use a website’s management response function to publish a reply. You may try leaving a service phone number to encourage an offline resolution.

I think a competitor is writing negative reviews.

I recommend you contact the review site directly and explain your reason for concern. I have been successful on Facebook and Yelp with this action.

Can I ask someone to remove their negative review?

Most sites do not allow this. You’ll need to follow the steps above to improve your reputation. BUT some do. I have been asked to remove my review by a company once my concern was taken care of … at the very least, it never hurts to ask. You can also ask the reviewer if they would be willing to publish an update as to how we handled the complaint and this can be done in most cases.

Keep in mind that people don’t expect 100% positive reviews. They understand people make mistakes so one bad review will not hurt you. Many of them, however, will. Constructive reviews are given more credence than rants.

In Summary

Take your resident service reputation seriously, as well as your strategy for making—and keeping it—strong and responsive to your residents’ wants and needs. Remember that great service is not a thing you can assume to create and leave on auto-pilot. It’s a living thing, requiring the continual attention of your entire team in a never-ending cycle of information and appropriate, process improvement, from your residents on up to your company’s leadership and back down again.

Never stop looking, listening and learning … using what you learn to make things better for the residents that you serve and who serve you in turn by assuring your community’s success!

For more Ideas, Tips, Resources and Tools check out Multifamilypro’s VLog.

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Happy Residents Provide Referrals

Help Happy Residents Refer Others to Your Community

Resident Retention is an effort made by an apartment community or company that not only is aimed at reducing resident turnover but when done effectively brings your community full circle to generating low to no cost qualified traffic to your leasing center. Keep in mind that in order to succeed in anything, you must try to identify the fewest number of actions that produce the best results. In our industry this means capitalizing on your greatest asset – your existing residents. Keeping your residents happy is the least expensive way to ensure your community’s success (in fact, it’s almost free); and word-of-mouth referrals from happy residents are every apartment professional’s most satisfying credentials. In spite of this, too few communities capitalize as well as they could on all of the hard work they do in the area of resident retention to obtain renewals.

Residents are most inspired to tell others when your resident retention efforts (especially where service is concerned) exceed their expectations in at least one of these ways: you provided service in ways that were faster, more convenient and possibly fun or with some added-value benefit your competition doesn’t offer. You’re certain to stand out from any competition when you are the first community to provide some of these points of difference. Competitors who institute your “extras” will be copycats, playing catch-up to you. Once you have accomplished this you can inspire residents to refer their friends and colleagues to your community. Now they can gain “bragging rights” for showing others what a wonderful community they live in … YOURS!

Who’s the very best new resident you can possibly get?

Who is most likely to lease from you and continue being a good resident in the future? Isn’t it a prospective resident who was referred to you by another resident who is an advocate of your community?
Why do referrals represent the best prospective residents? Because they have already developed some degree of trust in you and your community. Their defenses are down and their minds and hearts are open.Check more if you want on Best Mattress-Brand.

The most expensive prospects to obtain are those in the “cold market”. They typically find out about you through advertising or other promotional activities. Not only will you have to buy expensive advertising in order to reach them, but you’ll have to expend extra effort in establishing a “connection” with them trough chatten key kombinations that will convince them that your community is their best choice. Even though these prospects cost the most money to reach, that’s still where many of us focus the majority of our marketing efforts and resources. You can market much more effectively by devoting more of your time and resources to developing referrals. Not only is the advertising source nearly free, but that practically priceless connection is already there.

Are you using happy residents to your very best advantage. Do this by encouraging them to refer their friends and associates to your community?

Residents need to be motivated to refer. Research has found that one of the ways to motivate them is through promotional products. This includes ad specialties – useful or decorative merchandise imprinted with your community name and message which is given free to the residents you wish to enlist for support. This type of referral program is a must for communities that cannot pay referral fees. Why?
People who receive promotional gifts are likely to give sales professionals more referrals. In studies by the Ad Specialty Association, the combined increase in referrals was 21.7% by people who received a promotional item. These items can represent something as simple as a bag or jar of candy as well as flowers sent to the resident’s place of work, etc.
Of people who receive promotional products some 13.3% more were willing to give referrals than before they received the gift.

How can you encourage your residents to send more referrals your way?

Here are a few thoughts:
Your community’s team must deserve referrals. You have to deliver awesome service that people can’t help talking about.
And you must ask for referrals. Don’t simply assume that residents will tell their friends about you. Come right out and ask them to!
Show appreciation. This is the real key to continuing to receive referrals from a resident. Thank the resident for making the referral. Write a thank-you note. Call the resident with a report of the results. Make a big, appreciative fuss about the wonderful thing your resident has done. Give thank-you gifts in appreciation: buy a gift certificate for lunch or give tickets to a show or athletic event. If you find yourself asking if the added expense of a thank you gift is really necessary then stop to consider the lifetime value of a happy resident.
Offer training to your service team on how to get referrals from residents. Make certain they understand, in no uncertain terms, how important what they do is to the marketing of your community.

Start accepting community referrals online (the do it yourself method).

You’ll need a web page with a form and a warm referral request that will ask residents for their referrals, perhaps thanking them for their business and asking for their further support. Use the form to gather the information you’ll need both send a gift of appreciation (coupon, special added service, etc.) to your resident or even a prospect who is making the referral; and ask the right questions  so your first communication to your prospect is as specific as possible about how your community can fulfill their housing needs.

Be certain to explain how you intend to contact the referrals that you receive so residents are comfortable enough to fill out the page. You might also offer a choice of how the referral contact should be conducted (by e-mail, text, or a personal phone call). The web form should be designed so that all referral information is delivered immediately to your e-mail box. This process can be made even easier by using referral marketing software like expectreferrals.com. They will create and administer a recommendation web page, which can be reached directly from your web site.

Use auto responders and e-mail signatures

Auto responders are e-mail messages that are automatically generated and sent in response to messages that you receive. E-Mail Signatures are special messages that attach themselves automatically to the end of each e-mail message that you send. Both are excellent opportunities to provide brief “commercials” about your community and can help to promote word-of-mouth, and “word-of-web” referrals.
Explain that your community prides itself on maintaining exceptional standards and that you depend on referrals. This can be easily accomplished by leaving a referral card that delivers this message at the completion of every service request.

And here’s our very best recommendation. Focus on providing outrageous, quality-of-life enhancing service so your residents will want to recommend you. Remember, happy residents refer and referrals are your shortest path to success!

Help Happy Residents Refer Others to Your Community

Resident Retention is an effort made by an apartment community or company that not only is aimed at reducing resident turnover but when done effectively brings your community full circle to generating low to no cost qualified traffic to your leasing center. Keep in mind that in order to succeed in anything, you must try to identify the fewest number of actions that produce the best results and in our industry this means capitalizing on your greatest asset – your existing residents. Keeping your residents happy is the least expensive way to ensure your community’s success (in fact, it’s almost free); and word-of-mouth referrals from happy residents are every apartment professional’s most satisfying credentials. In spite of this, too few communities capitalize as well as they could on all of the hard work they do in the area of resident retention to obtain renewals.

Residents are most inspired to tell others when your resident retention efforts (especially where service is concerned) exceed their expectations in at least one of these ways: you provided service in ways that were faster, more convenient and possibly fun or with some added-value benefit your competition doesn’t offer. You’re certain to stand out from any competition when you are the first community to provide some of these points of difference. Competitors who institute your “extras” will be copycats, playing catch-up to you. Once you have accomplished this you can inspire residents to refer their friends and colleagues to your community because they can gain “bragging rights” for showing others what a wonderful community they live in … YOURS!

Who’s the very best new resident you can possibly get? Who is most likely to lease from you and continue being a good resident in the future? Isn’t it a prospective resident who was referred to you by another resident who is an advocate of your community?
Why do referrals represent the best prospective residents? Because they have already developed some degree of trust in you and your community. Their defenses are down and their minds and hearts are open.Check more if you want on Best Mattress-Brand.

The most expensive prospects to obtain are those in the “cold market” who typically find out about you through advertising or other promotional activities. Not only will you have to buy expensive advertising in order to reach them, but you’ll have to expend extra effort in establishing a “connection” with them trough chatten key kombinations that will convince them that your community is their best choice. Even though these prospects cost the most money to reach, that’s still where many of us focus the majority of our marketing efforts and resources. You can market much more effectively by devoting more of your time and resources to developing referrals. Not only is the advertising source nearly free, but that practically priceless connection is already there.

Are you using happy residents to your very best advantage by encouraging them to refer their friends and associates to your community?

Residents need to be motivated to refer. Research has found that one of the ways to motivate them is through promotional products. This includes ad specialties – useful or decorative merchandise imprinted with your community name and message and given free to the residents you wish to enlist for support. This type of referral program is a must for communities that cannot pay referral fees. Why?
People who receive promotional gifts are likely to give sales professionals more referrals. In studies by the Ad Specialty Association, the combined increase in referrals was 21.7% by people who received a promotional item. These items can represent something as simple as a bag or jar of candy or flowers sent to the resident’s place of work, etc.
Of people who receive promotional products some 13.3% more were willing to give referrals than before they received the gift.

How can you encourage your residents to send more referrals your way? Here are a few thoughts:
You and your community’s team must deserve referrals. You have to deliver awesome service that people can’t help talking about.
You must ask for referrals. Don’t simply assume that residents will tell their friends about you. Come right out and ask them to!
Show appreciation. This is the real key to continuing to receive referrals from a resident. Thank the resident for making the referral. Write a thank-you note. Call the resident with a report of the results. Make a big, appreciative fuss about the wonderful thing your resident has done. Give thank-you gifts in appreciation: send flowers, buy a gift certificate for lunch or give tickets to a show or athletic event. If you find yourself asking if the added expense of a thank you gift is really necessary stop to consider the lifetime value of a happy resident, not to mention one who continues to refer.
Offer training to your service team on how to get referrals from residents. Make certain they understand, in no uncertain terms, how important what they do is to the marketing of your community.
Start accepting community referrals online (the do it yourself method). You’ll need a web page with a form and a warm referral request that asks residents for their referrals, perhaps thanking them for their business and asking for their further support. Use the form to gather the information you’ll need both send a gift of appreciation (coupon, special added service, electronic postcard, etc.) to your resident or even a prospect who is making the referral; and ask the right questions (beyond basic contact information) so your first communication to your prospect is as specific as possible about how your community can fulfill their housing needs. Be certain to explain how you intend to contact the referrals that you receive so residents are comfortable enough to fill out the page. You might also offer a choice of how the referral contact should be conducted (by e-mail, regular mail, text, fax, or a personal phone call). The web form should be designed so that all referral information is delivered immediately to your e-mail box or to an e-mail box that’s designated for referrals. This process can be made even easier by using referral marketing software like http://www.expectreferrals.com/. They will create and administer a recommendation web page, which can be reached directly from your web site.
Use auto responders and e-mail signatures. Auto responders are e-mail messages that are automatically generated and sent in response to messages that you receive. E-Mail Signatures are special messages that attach themselves automatically to the end of each e-mail message that you send. Both are excellent opportunities to provide brief “commercials” about your community and can help to promote word-of-mouth, and “word-of-web” referrals.
Explain that your community prides itself on maintaining exceptional standards and that you depend on referrals. This can be easily accomplished by leaving a referral card that delivers this message at the completion of every service request.

And here’s our very best recommendation: focus on providing outrageous, quality-of-life enhancing service so your residents will want to recommend you. Remember, happy residents refer and referrals are your shortest path to success!

Resident Retention in Action: A Multi-Housing World Recap

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PRO

Price: $149

Yearly Membership

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PREMIER

Price: $2,649

Includes one on one consulting with Tami

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CLICK HERE to order your membership today!

For over 28 years, thousands of multifamily executives just like you have been reading and following the advice of Multifamilypro. You only need ONE idea from this membership to pay for the cost of the membership many times over. BUT, we're going to give you THOUSANDS of proven ready-to-use ideas, tools, forms, and techniques specifically for apartment marketing, management, and leasing.  You'll LEARN: how to increase your resident retention, occupancy, income, and traffic. You'll learn to do all of this easily, efficiently, and inexpensively; this is the Multifamilypro guarantee! 

Renewals that Increase Rents and Reduce Turnover

Finally, wrap your brain around the renewal process! Learn how to implement a rent-raising renewal process. This membership reveals the when, where, and how behind successfully raising rents and selling rent increases. Tami will equip you with the information and tools needed to immediately begin achieving a higher revenue stream for your company and community! Tami presents financial terms in a way that is simple and easy to use.

Resident Retention

Your residents are your most valuable resource, and keeping them is your most powerful strategy when it comes to ensuring your success. Residents are as diverse as the communities they live in, so you need a many-fold approach to serving and satisfying them and keeping them convinced to stay. That's where this membership steps in; Tami shares the best resident retention ideas, tips, tools, and strategies that she's gained over her many years in the multifamily industry.

Social Media Strategy and Planning

Mpro Membership is designed to walk you through the ins and outs of the ever-changing marketing channels of social media. Tami takes you step-by-step through different techniques and provides you with the tools, forms, and critical information needed to analyze and evaluate your community's needs. You will learn to define your plan, monitor its success, and improve/adjust as needed.

SEO Basics, Intermediate and Advanced

Everyone talks about the apartment marketing potential of SEO, but hardly anyone knows the secrets of using it with success. In this section of the Mpro Membership, Tami will show you how to make it happen from basic to advanced.

Digital Marketing & Resources

There is much more to digital marketing than Internet Listing Services (Apartments.com & ForRent) and Search Engines. Many of the resources are very low cost and, most importantly, FREE! This part of the Mpro Membership Tami covers the not-so-obvious ways to generate more leads for your community.

Management Strategies, Ideas, Tips, and Tools

This section of Mpro Membership is jammed with the best insider info you'll find anywhere, covering the most important topics of our trade: Values and ethics, Best practices, Fair housing, Recruiting, and more!

Offline Marketing

 Tried-and-true traffic generation ideas from coast to coast. Mpro is full of ideas, tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! It's the one traffic generation tool you can't afford to be without! Proven ideas will show you how to boost referrals, raise awareness, generate positive publicity, create effective marketing campaigns, produce memorable events, and how marketing calls can bring in more qualified traffic.

Resident Retention Time Line

You must have Pro or Premier Level Access to view this post.

Please CLICK HERE to sign in.

PRO

Price: $149

Yearly Membership

[space]

PREMIER

Price: $2,649

Includes one on one consulting with Tami

[space]

CLICK HERE to order your membership today!

For over 28 years, thousands of multifamily executives just like you have been reading and following the advice of Multifamilypro. You only need ONE idea from this membership to pay for the cost of the membership many times over. BUT, we're going to give you THOUSANDS of proven ready-to-use ideas, tools, forms, and techniques specifically for apartment marketing, management, and leasing.  You'll LEARN: how to increase your resident retention, occupancy, income, and traffic. You'll learn to do all of this easily, efficiently, and inexpensively; this is the Multifamilypro guarantee! 

Renewals that Increase Rents and Reduce Turnover

Finally, wrap your brain around the renewal process! Learn how to implement a rent-raising renewal process. This membership reveals the when, where, and how behind successfully raising rents and selling rent increases. Tami will equip you with the information and tools needed to immediately begin achieving a higher revenue stream for your company and community! Tami presents financial terms in a way that is simple and easy to use.

Resident Retention

Your residents are your most valuable resource, and keeping them is your most powerful strategy when it comes to ensuring your success. Residents are as diverse as the communities they live in, so you need a many-fold approach to serving and satisfying them and keeping them convinced to stay. That's where this membership steps in; Tami shares the best resident retention ideas, tips, tools, and strategies that she's gained over her many years in the multifamily industry.

Social Media Strategy and Planning

Mpro Membership is designed to walk you through the ins and outs of the ever-changing marketing channels of social media. Tami takes you step-by-step through different techniques and provides you with the tools, forms, and critical information needed to analyze and evaluate your community's needs. You will learn to define your plan, monitor its success, and improve/adjust as needed.

SEO Basics, Intermediate and Advanced

Everyone talks about the apartment marketing potential of SEO, but hardly anyone knows the secrets of using it with success. In this section of the Mpro Membership, Tami will show you how to make it happen from basic to advanced.

Digital Marketing & Resources

There is much more to digital marketing than Internet Listing Services (Apartments.com & ForRent) and Search Engines. Many of the resources are very low cost and, most importantly, FREE! This part of the Mpro Membership Tami covers the not-so-obvious ways to generate more leads for your community.

Management Strategies, Ideas, Tips, and Tools

This section of Mpro Membership is jammed with the best insider info you'll find anywhere, covering the most important topics of our trade: Values and ethics, Best practices, Fair housing, Recruiting, and more!

Offline Marketing

 Tried-and-true traffic generation ideas from coast to coast. Mpro is full of ideas, tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! It's the one traffic generation tool you can't afford to be without! Proven ideas will show you how to boost referrals, raise awareness, generate positive publicity, create effective marketing campaigns, produce memorable events, and how marketing calls can bring in more qualified traffic.

Spring into Action

You must have Pro or Premier Level Access to view this post.

Please CLICK HERE to sign in.

PRO

Price: $149

Yearly Membership

[space]

PREMIER

Price: $2,649

Includes one on one consulting with Tami

[space]

CLICK HERE to order your membership today!

For over 28 years, thousands of multifamily executives just like you have been reading and following the advice of Multifamilypro. You only need ONE idea from this membership to pay for the cost of the membership many times over. BUT, we're going to give you THOUSANDS of proven ready-to-use ideas, tools, forms, and techniques specifically for apartment marketing, management, and leasing.  You'll LEARN: how to increase your resident retention, occupancy, income, and traffic. You'll learn to do all of this easily, efficiently, and inexpensively; this is the Multifamilypro guarantee! 

Renewals that Increase Rents and Reduce Turnover

Finally, wrap your brain around the renewal process! Learn how to implement a rent-raising renewal process. This membership reveals the when, where, and how behind successfully raising rents and selling rent increases. Tami will equip you with the information and tools needed to immediately begin achieving a higher revenue stream for your company and community! Tami presents financial terms in a way that is simple and easy to use.

Resident Retention

Your residents are your most valuable resource, and keeping them is your most powerful strategy when it comes to ensuring your success. Residents are as diverse as the communities they live in, so you need a many-fold approach to serving and satisfying them and keeping them convinced to stay. That's where this membership steps in; Tami shares the best resident retention ideas, tips, tools, and strategies that she's gained over her many years in the multifamily industry.

Social Media Strategy and Planning

Mpro Membership is designed to walk you through the ins and outs of the ever-changing marketing channels of social media. Tami takes you step-by-step through different techniques and provides you with the tools, forms, and critical information needed to analyze and evaluate your community's needs. You will learn to define your plan, monitor its success, and improve/adjust as needed.

SEO Basics, Intermediate and Advanced

Everyone talks about the apartment marketing potential of SEO, but hardly anyone knows the secrets of using it with success. In this section of the Mpro Membership, Tami will show you how to make it happen from basic to advanced.

Digital Marketing & Resources

There is much more to digital marketing than Internet Listing Services (Apartments.com & ForRent) and Search Engines. Many of the resources are very low cost and, most importantly, FREE! This part of the Mpro Membership Tami covers the not-so-obvious ways to generate more leads for your community.

Management Strategies, Ideas, Tips, and Tools

This section of Mpro Membership is jammed with the best insider info you'll find anywhere, covering the most important topics of our trade: Values and ethics, Best practices, Fair housing, Recruiting, and more!

Offline Marketing

 Tried-and-true traffic generation ideas from coast to coast. Mpro is full of ideas, tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! It's the one traffic generation tool you can't afford to be without! Proven ideas will show you how to boost referrals, raise awareness, generate positive publicity, create effective marketing campaigns, produce memorable events, and how marketing calls can bring in more qualified traffic.

Snack Day

You must have Pro or Premier Level Access to view this post.

Please CLICK HERE to sign in.

PRO

Price: $149

Yearly Membership

[space]

PREMIER

Price: $2,649

Includes one on one consulting with Tami

[space]

CLICK HERE to order your membership today!

For over 28 years, thousands of multifamily executives just like you have been reading and following the advice of Multifamilypro. You only need ONE idea from this membership to pay for the cost of the membership many times over. BUT, we're going to give you THOUSANDS of proven ready-to-use ideas, tools, forms, and techniques specifically for apartment marketing, management, and leasing.  You'll LEARN: how to increase your resident retention, occupancy, income, and traffic. You'll learn to do all of this easily, efficiently, and inexpensively; this is the Multifamilypro guarantee! 

Renewals that Increase Rents and Reduce Turnover

Finally, wrap your brain around the renewal process! Learn how to implement a rent-raising renewal process. This membership reveals the when, where, and how behind successfully raising rents and selling rent increases. Tami will equip you with the information and tools needed to immediately begin achieving a higher revenue stream for your company and community! Tami presents financial terms in a way that is simple and easy to use.

Resident Retention

Your residents are your most valuable resource, and keeping them is your most powerful strategy when it comes to ensuring your success. Residents are as diverse as the communities they live in, so you need a many-fold approach to serving and satisfying them and keeping them convinced to stay. That's where this membership steps in; Tami shares the best resident retention ideas, tips, tools, and strategies that she's gained over her many years in the multifamily industry.

Social Media Strategy and Planning

Mpro Membership is designed to walk you through the ins and outs of the ever-changing marketing channels of social media. Tami takes you step-by-step through different techniques and provides you with the tools, forms, and critical information needed to analyze and evaluate your community's needs. You will learn to define your plan, monitor its success, and improve/adjust as needed.

SEO Basics, Intermediate and Advanced

Everyone talks about the apartment marketing potential of SEO, but hardly anyone knows the secrets of using it with success. In this section of the Mpro Membership, Tami will show you how to make it happen from basic to advanced.

Digital Marketing & Resources

There is much more to digital marketing than Internet Listing Services (Apartments.com & ForRent) and Search Engines. Many of the resources are very low cost and, most importantly, FREE! This part of the Mpro Membership Tami covers the not-so-obvious ways to generate more leads for your community.

Management Strategies, Ideas, Tips, and Tools

This section of Mpro Membership is jammed with the best insider info you'll find anywhere, covering the most important topics of our trade: Values and ethics, Best practices, Fair housing, Recruiting, and more!

Offline Marketing

 Tried-and-true traffic generation ideas from coast to coast. Mpro is full of ideas, tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! It's the one traffic generation tool you can't afford to be without! Proven ideas will show you how to boost referrals, raise awareness, generate positive publicity, create effective marketing campaigns, produce memorable events, and how marketing calls can bring in more qualified traffic.

Resident Luau Party

You must have Pro or Premier Level Access to view this post.

Please CLICK HERE to sign in.

PRO

Price: $149

Yearly Membership

[space]

PREMIER

Price: $2,649

Includes one on one consulting with Tami

[space]

CLICK HERE to order your membership today!

For over 28 years, thousands of multifamily executives just like you have been reading and following the advice of Multifamilypro. You only need ONE idea from this membership to pay for the cost of the membership many times over. BUT, we're going to give you THOUSANDS of proven ready-to-use ideas, tools, forms, and techniques specifically for apartment marketing, management, and leasing.  You'll LEARN: how to increase your resident retention, occupancy, income, and traffic. You'll learn to do all of this easily, efficiently, and inexpensively; this is the Multifamilypro guarantee! 

Renewals that Increase Rents and Reduce Turnover

Finally, wrap your brain around the renewal process! Learn how to implement a rent-raising renewal process. This membership reveals the when, where, and how behind successfully raising rents and selling rent increases. Tami will equip you with the information and tools needed to immediately begin achieving a higher revenue stream for your company and community! Tami presents financial terms in a way that is simple and easy to use.

Resident Retention

Your residents are your most valuable resource, and keeping them is your most powerful strategy when it comes to ensuring your success. Residents are as diverse as the communities they live in, so you need a many-fold approach to serving and satisfying them and keeping them convinced to stay. That's where this membership steps in; Tami shares the best resident retention ideas, tips, tools, and strategies that she's gained over her many years in the multifamily industry.

Social Media Strategy and Planning

Mpro Membership is designed to walk you through the ins and outs of the ever-changing marketing channels of social media. Tami takes you step-by-step through different techniques and provides you with the tools, forms, and critical information needed to analyze and evaluate your community's needs. You will learn to define your plan, monitor its success, and improve/adjust as needed.

SEO Basics, Intermediate and Advanced

Everyone talks about the apartment marketing potential of SEO, but hardly anyone knows the secrets of using it with success. In this section of the Mpro Membership, Tami will show you how to make it happen from basic to advanced.

Digital Marketing & Resources

There is much more to digital marketing than Internet Listing Services (Apartments.com & ForRent) and Search Engines. Many of the resources are very low cost and, most importantly, FREE! This part of the Mpro Membership Tami covers the not-so-obvious ways to generate more leads for your community.

Management Strategies, Ideas, Tips, and Tools

This section of Mpro Membership is jammed with the best insider info you'll find anywhere, covering the most important topics of our trade: Values and ethics, Best practices, Fair housing, Recruiting, and more!

Offline Marketing

 Tried-and-true traffic generation ideas from coast to coast. Mpro is full of ideas, tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! It's the one traffic generation tool you can't afford to be without! Proven ideas will show you how to boost referrals, raise awareness, generate positive publicity, create effective marketing campaigns, produce memorable events, and how marketing calls can bring in more qualified traffic.

Resident Bingo

You must have Pro or Premier Level Access to view this post.

Please CLICK HERE to sign in.

PRO

Price: $149

Yearly Membership

[space]

PREMIER

Price: $2,649

Includes one on one consulting with Tami

[space]

CLICK HERE to order your membership today!

For over 28 years, thousands of multifamily executives just like you have been reading and following the advice of Multifamilypro. You only need ONE idea from this membership to pay for the cost of the membership many times over. BUT, we're going to give you THOUSANDS of proven ready-to-use ideas, tools, forms, and techniques specifically for apartment marketing, management, and leasing.  You'll LEARN: how to increase your resident retention, occupancy, income, and traffic. You'll learn to do all of this easily, efficiently, and inexpensively; this is the Multifamilypro guarantee! 

Renewals that Increase Rents and Reduce Turnover

Finally, wrap your brain around the renewal process! Learn how to implement a rent-raising renewal process. This membership reveals the when, where, and how behind successfully raising rents and selling rent increases. Tami will equip you with the information and tools needed to immediately begin achieving a higher revenue stream for your company and community! Tami presents financial terms in a way that is simple and easy to use.

Resident Retention

Your residents are your most valuable resource, and keeping them is your most powerful strategy when it comes to ensuring your success. Residents are as diverse as the communities they live in, so you need a many-fold approach to serving and satisfying them and keeping them convinced to stay. That's where this membership steps in; Tami shares the best resident retention ideas, tips, tools, and strategies that she's gained over her many years in the multifamily industry.

Social Media Strategy and Planning

Mpro Membership is designed to walk you through the ins and outs of the ever-changing marketing channels of social media. Tami takes you step-by-step through different techniques and provides you with the tools, forms, and critical information needed to analyze and evaluate your community's needs. You will learn to define your plan, monitor its success, and improve/adjust as needed.

SEO Basics, Intermediate and Advanced

Everyone talks about the apartment marketing potential of SEO, but hardly anyone knows the secrets of using it with success. In this section of the Mpro Membership, Tami will show you how to make it happen from basic to advanced.

Digital Marketing & Resources

There is much more to digital marketing than Internet Listing Services (Apartments.com & ForRent) and Search Engines. Many of the resources are very low cost and, most importantly, FREE! This part of the Mpro Membership Tami covers the not-so-obvious ways to generate more leads for your community.

Management Strategies, Ideas, Tips, and Tools

This section of Mpro Membership is jammed with the best insider info you'll find anywhere, covering the most important topics of our trade: Values and ethics, Best practices, Fair housing, Recruiting, and more!

Offline Marketing

 Tried-and-true traffic generation ideas from coast to coast. Mpro is full of ideas, tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! It's the one traffic generation tool you can't afford to be without! Proven ideas will show you how to boost referrals, raise awareness, generate positive publicity, create effective marketing campaigns, produce memorable events, and how marketing calls can bring in more qualified traffic.