• Apartment Marketing:Bobby’s Value-Added Services Experiment

    I received this message from one of our readers yesterday and wanted to share it with you because we’re big advocates of cooperating with local businesses ( think Local Trend from the Brainstorming Sessions) to make your community an even better place to live; and Bobby Turner did exactly that.  I’ve paraphrased Bobby’s original message […]

  • Multifamily Marketing: Local Trend

    Hello Brainstormers, These notes are taken off my slides from the Trends Luncheon. In 2010 we have  the Local Trend .  It’s global and flat and connected out there. But. Except for a tiny minority of jet-setting, rootless, global nomads, most people spend their day-to-day life in the same place, with the same friends, peers, […]