Summer Storage for Students

Summer Storage for Students Theme: Summer Storage
Visuals: Very nice color renewal letter to the resident and parents of our students. Explaining the advantage of the Summer Storage Program.
Media: Letters to our residents and their parents.
Implementation: Lubbock is a large college community. Every summer we see 20,000+ students leave for 3 months. So we developed a plan to keep the students at our properties during the summer months. We allow the students leave their belongings in the apartment during the summer months and charge them a storage fee only ($100.00 for June and July). No turn over or make ready cost. Saving our communities thousands of dollars.
Cost: $200.00 for printing and paper
Results: Many of our student communities do very well with this concept.
Clifton Wilkinson Mcdougal Properties