Social media—a best friend or an apartment community’s foe? Positive reviews attract new residents and builds solid reputations, but when an apartment community’s errors are recorded in time—either deservedly or unjustly—the repercussions can be long-lasting. Most prospects will overlook the occasional bad review if enough positive reviews exist, but when sites such as Google […]
How the multifamily industry should think about resident referrals has changed. Our old school “refer-a-friend program” is happening every day and most apartment marketing teams aren’t or haven’t figured out how to monetize the conversation that social media marketing has provided. With the Right Focus on Social and New Media, Resident Referrals Will Have a […]
As the future of marketing continues to be debated throughout the apartment industry, it’s high time for the property management company’s marketing department itself to make changes. Things are changing at an exponential pace and the marketing department is still operating on the same old principles it did 5 year ago in some companies. The […]
Southwest Uses Paper Airplanes to Connect with Customers Hello Brainstormers, When I finished ready this blog post it inspired me with some new apartment marketing ideas. I hope it does the same for you! Southwest proved last night that they are socially-connected to customers. while flying home from Austin, Texas, I had a layover in […]
What is a meme you ask? A Meme (pron.: /ˈmiːm/; meem)[1] is “an idea, behavior or style that spreads from person to person within a culture.”[2] A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or […]
By Tami Siewruk It’s time to start thinking about April’s apartment marketing and media communications calendar! As the weather starts to improve, we are all looking forward to the spring holidays, spring weddings, spring break, vacations, and prom. Here are a few ideas that I hope will get those wheels turning! Spring Savings! (No, I […]
Apartments.com provides the top five reasons previous homeowners are choosing to rent in 2013, and compares these results to its 2012 survey. The statistics indicate that within the past year, economic struggles may have been a more significant factor in previous homeowners’ renting decisions than in prior years: Renting is a more affordable option: 22.2% […]
Contributed by Elizabeth Smith I was supervising a property that had a couple of apartments they needed to rent and just weren’t getting the traffic. We had tried all the traditional means of generating traffic and had to come up with something new, quick. About a half mile from the property a […]
Contributed by Michelle Simon Deliver coloring books, compliments of your community to children’s wards in hospitals, public libraries with children’s story hours, bookstores with children’s programs, day care centers, pediatrics offices, the YWCA, YMCA, kindergartens, and lower grade elementary school classes. Download coloring pages from the Internet into Microsoft Publisher or Word. At the […]
Contributed by Christina Steeg The power of the Internet is quite useful in letting future renters/residents understand the very beginning of an apartment community. Once you have implemented and have a website up and functional this will become a useful tool for keeping potential residents informed. Create an icon to view the construction site […]
Contributed by Estie Israel One marketing strategy that has worked extremely successfully for us is POST-IT notes. We created index card size post it notes that we stick on cars in parking lots and such. We stick the notes on the driver’s side mirror, because people are less likely to rip them off before […]
Contributed by Lucille Crowley We called our local city hall and volunteered as a polling place for all government elections. They readily agreed as they are short of volunteers. We bring in two additional rental agents to help us on this day. We have a community that is off the beaten path and has […]