Social media—a best friend or an apartment community’s foe? Positive reviews attract new residents and builds solid reputations, but when an apartment community’s errors are recorded in time—either deservedly or unjustly—the repercussions can be long-lasting. Most prospects will overlook the occasional bad review if enough positive reviews exist, but when sites such as Google […]
A few years ago at one of the Brainstorming Educational Sessions “Practical Leasing Strategies, Creative Marketing Ideas and Proven Management Techniques from Across the USA.” was presented by “Trainer Donna” Olson of Olson Training, Kara Rice of Grace Hill, and Rebecca Rosario of Full House Marketing. This session was both entertaining and idea-packed as it took […]
Contributed by Elizabeth Smith I was supervising a property that had a couple of apartments they needed to rent and just weren’t getting the traffic. We had tried all the traditional means of generating traffic and had to come up with something new, quick. About a half mile from the property a […]
Contributed by Christina Steeg The power of the Internet is quite useful in letting future renters/residents understand the very beginning of an apartment community. Once you have implemented and have a website up and functional this will become a useful tool for keeping potential residents informed. Create an icon to view the construction site […]
Contributed by Michael Le Page We have had success by call forwarding the inquiry lines to a cell phone and allowing the employee greater flexibility during the course of the day. Our rental staff attend the site office for a designated time period six days a week. The daily duration is approximately four […]
Contributed by Estie Israel One marketing strategy that has worked extremely successfully for us is POST-IT notes. We created index card size post it notes that we stick on cars in parking lots and such. We stick the notes on the driver’s side mirror, because people are less likely to rip them off before […]
Contributed by Lucille Crowley We called our local city hall and volunteered as a polling place for all government elections. They readily agreed as they are short of volunteers. We bring in two additional rental agents to help us on this day. We have a community that is off the beaten path and has […]
Attached are PDFs of the brochure and flyer used to promote our “No Concessions” campaign. Shirley Robertson SMC_NoConcess-Brochure_ViewOnly SMC_NoConcessionsPDFFlyer One of the best benefits of Brainstorming starts even before the event begins! As part of our famous Brainstorming Tools, Forms & Ideas Exchange, you’re invited to share at least one amazing idea […]
Among the new media tools and topics we discussed at last year’s Multifamilypro’s Brainstorming Sessions, we talked about the new and potential opportunities in geolocation and geosocial marketing; both of which continue to get a lot of attention from forward thinking multifamily marketers. In 2012, there will be even more devices with built in GPS […]
This year’s Brainstorming theme is all about T.I.M.E. (Trends, Ideas, Momentum, Energy), and we know that there are a lot of you who have been waiting for a very long time to be able to attend our event and see for yourselves what thousands of MultifamilyPro’s have been raving about for all these years! We’ve […]
This year’s Brainstorming theme is all about T.I.M.E. (Trends, Ideas, Momentum, Energy), and we know that there are a lot of you who have been waiting for a very long time to be able to attend our event and see for yourselves what thousands of MultifamilyPro’s have been raving about for all these years! We’ve […]
Trends really come alive when you discuss them because that allows you to consider them from many angles, using them as shared input to invent new ideas, services and experiences for your customers. The main reason behind our original, trends-based approach to Brainstorming is that it enables you and your team to use the collective […]