We’re happy to announce the news that so many of you have been waiting for! The next Annual Multifamily Housing Brainstorming Sessions™ and Executive Brainstorming Sessions™ will be held… September 14-16, 2011 (with pre-event Meet & Greet on Tuesday, September 13) at the Renaissance Glendale Hotel & Spa, Phoenix, Arizona Registration is now open at […]
Ginger Long is a Brainstorming Facilitator and Director of Marketing for CLK Multifamily Management, based in Greenwood, Indiana. Each year, she runs a contest, awarding her Top 12 performers with a trip to Brainstorming! Click below to watch the awesome video segments that Ginger used as a teaser for the 2010 contest and to announce […]
“Did you know” is a renewal/leasing tool used in our student living communities. We use a postcard designed to depict a man holding a 1st place ribbon, with fun fonts on card. The cards highlight different amenities and/or services that are available at our communities – one amenity/service per card. Our service team leaves a […]
I received this message from one of our readers yesterday and wanted to share it with you because we’re big advocates of cooperating with local businesses ( think Local Trend from the Brainstorming Sessions) to make your community an even better place to live; and Bobby Turner did exactly that. I’ve paraphrased Bobby’s original message […]
I had a prospect come in that lived in one of our competing communities. After he left, I took his name and address and went to www.anywho.com, and typed in his information under the “white pages.” When the results appeared, I was able to click on the street name (this will appear in blue) and […]
A Locator Luncheon that’s In the BAG! By Julie Marie Irvin, Keystone Resources (www.keystone-resources.com) For your next locator luncheon put a new spin on your invitation! 1. Purchase jumbo lunch bags from the grocery store. 2. Measure your paper with the bag and adjust your margins accordingly. 3. Design your invitation using creative software or […]
Hello Brainstormers, These notes are taken off my slides from the Trends Luncheon. In 2010 we have the Local Trend . It’s global and flat and connected out there. But. Except for a tiny minority of jet-setting, rootless, global nomads, most people spend their day-to-day life in the same place, with the same friends, peers, […]
Augmented reality is a term used to describe a live direct or indirect view of the physical real-world environment whose elements are merged with a virtual computer generated image – creating a mixed reality. More ‘real world’ developments (with a virtual twist):Expect to hear about Augmented Reality Reviews… We can all follow UDR’s experiments in […]
Perks is a sub trend of the Generosity trend . Perks are cool to receive, but not cool to have taken away. Prepare to be in it for the long run, or clearly communicate the temporary nature of the privileges you’re introducing. You will have to be creative, and you will need to reach out […]
Rule 1: Always check the To field before you click Send. Rule 2: Always check the To field before you click Send. Rule 3: Always check the To field before you click Send. Rule 4: Remember the carpenter’s rule, “Measure twice, cut once,” and think twice before sending once. In other words, put that message […]
Selling Yourself and Your Ideas to Senior Management: Polish Up Your Public Speaking Skills in Advance! By Patricia Fripp, CSP, CPAE It’s no secret…the higher up the corporate ladder you go, the more important your public speaking and communications skills become. And the faster you develop and hone your skills, the faster you’ll climb. If […]
Motivating Your Millennial Employees By Dr. Joanne G. Sujansky and Dr. Jan Ferri-Reed When Amanda Ross learned that her company was planning to place several recent college grads in her customer service department she started to worry. Amanda herself had joined the company right out of college. Now 37 years old, Amanda has supervised Customer […]