Bring A Friend BRAG SESSION Facilitator: Sherri M Stawick Brainstormer’s Name: Elaine Therault Topic Assigned: Brag about the best idea that you’ve recently implemented Idea/Theme: Bring A Friend Weekend Key Visuals: Costumes, food, Sent out flyers Media Vehicle(s): Explain how the idea / program was implemented: To increase resident referrals we sent a letter to […]
How the multifamily industry should think about resident referrals has changed. Our old school “refer-a-friend program” is happening every day and most apartment marketing teams aren’t or haven’t figured out how to monetize the conversation that social media marketing has provided. With the Right Focus on Social and New Media, Resident Referrals Will Have a […]
Like the apartment industry mantra about location, now it’s all about “data, data, data.” If you’re not tracking who’s having conversations about your apartment communities and whether those conversations are resulting in new leases, then you’re missing some of that data. Just think for a minute about the value you’d get from real insight into […]
Monitoring Resident Conversations Like the apartment industry mantra about location, now it’s all about “data, data, data.” If you’re not tracking who’s having conversations about your apartment communities and whether those conversations are resulting in new leases, then you’re missing some of that data. Just think for a minute about the value you’d get from […]
By Tami Siewruk It’s time to start thinking about April’s apartment marketing and media communications calendar! As the weather starts to improve, we are all looking forward to the spring holidays, spring weddings, spring break, vacations, and prom. Here are a few ideas that I hope will get those wheels turning! Spring Savings! (No, I […]
While working on our Brainstorming Sessions, I’ve had the opportunity to really study the way Walt Disney World has developed their customer service plan. Here are just a few examples of how they UNDER PROMISE AND OVER DELIVER. If you get to a Disney park a little before it opens, they let you […]
Increasing community reviews online should on the top of your marketing “to do list” for 2012 & 2013; a few tips on how to increase the number of reviews on Yelp and Google Places. These are very easy to make tips that can greatly improve the number of reviews your community receives. Why is this […]
Here’s one from Kathy Cloutier, the Manager of Tantara Apartments, a Menomonie Properties community. Kathy writes: “We allow local restaurants and other merchants advertise in our newsletter; and in exchange, they provide certificates for dinners which I pass out to long term residents on their birthdays and gift certificates for our weekly bingo. Our Bingo […]
Contributed By: Heidi Galey Category: Apartment Marketing, Resident Referrals Theme: Word of mouth has long been a great source of referrals so long as the customer service being provided on-site is exceptional! Starting with the very first sale, we capitalize on the person and their place of employment. We introduce each prospective resident to our […]
Here’s a great leasing idea shared with us by Kala Chitenden in Phoenix. Kayla writes that with an average vacancy rate in her market of 12%, they really have to get creative. She got involved with a local radio station that’s running a “Million Can Crusade” to bring in one million canned food items for […]
If you’re marketing to families, why not host field trips to your community from the local schools. This can be an educational opportunity for children to see how a community runs. Have your head service technician explain maintenance. Let the grounds people show off their work and explain their positions. Your office staff can talk […]
Contributed by: Katie Woodhouse Category: Retention and Renewals Idea/Theme: I started a Texas Hold’em Tournament every other month and our residents love it! We have two-three games going at once and the final winner wins a $50 visa gift card. We provide drinks and appetizers. It is so much for our residents! Note from Tami: […]