For most of us, business cards are an indispensable way of providing our contact information to everyone we come into contact with in a professional capacity. It’s a “no brainer” that business cards are a fantastic way to help others get in touch with us when they need us. Unfortunately, these valuable little tools are […]
During the follow-up process, it is often difficult to make personal contact with a Future Resident. Many times we will reach someone’s voice mail. The next time you get a recording instead of a living, breathing human being; don’t get frustrated and hang up. As a Leasing Professional, you should leave a message on every […]
By Jamie Gorski Why do winners win? How do you become a self-made winner? Winners work hard at learning from other winners. It is up to you to learn from these examples and become a self-made winner. Here’s what I’ve learned from other winners. 1. Persistence “Keep on going and the chances are you […]
By Tami Siewruk Anyone who knows me, including our long-time subscribers, can attest that “concessions” is practically an expletive in my vocabulary. Choosing whether or not to offer concessions is often not a decision you or a supervisor makes rather it is one that the market dictates due to the fact that other communities made […]
By Tami Siewruk Warfare is one of the most common analogies used to describe the marketing process. Most of us have read books and articles with titles like “Guerilla Marketing” or “Strategic Marketing”, and most of us suspect (especially when budgeting time rolls around) that our corporate conference rooms aren’t that different from military command […]
Part One of Three: Review the Leasing Process Over the years, several different leasing approaches and philosophies have come and gone. Our industry has changed, and more importantly, so have the people we serve. Though many of the techniques that we used in the past are still valid, many others are no longer effective. Where […]
Wouldn’t it be nice if we didn’t have to worry about lease expirations? If every resident simply moved in and stayed….and stayed…and stayed? Ah, but this is the real world—and in the real world, leases expire and residents move out. Even the best resident retention plan won’t eliminate turnover. Because lease expirations are a fact […]
Happy Friday, everyone! To end our week with a little food for thought, I wanted to share a quick exchange that’s kicking up this morning on Twitter about our upcoming Dallas Optimization Summits because it opened the door to a conversation that I want to have with every single one of you! The conversation started […]
I have never shared a link to an article as a single post on this blog until now. If you are using or planning a fan page on Facebook you need to read this article, in fact read it twice and bookmark it! From the article: Facebook recently announced a series of changes to its […]
The Multifamily Firm That Does Not Adhere To Technological Advances Is Making A Costly Mistake. Let’s face it; you’re not the only game in town. There are apartment communities all over and they may even be right next door. So why should the prospective resident pick your property to be their new home? That’s a […]
Now, I know many of you are still trying to get your Thanksgiving decorations in order, but the yuletide season is close upon us. While you’re carving jack-o-lanterns and stuffing cornucopias, here are a few ideas to get your brain started before December finds you without a plan! Here’s a great list of ideas that […]
Remember Tom Peter’s ‘Brand Called You’? It has to be one of my all time fav articles. From the article: “No matter what you’re doing today, there are four things you’ve got to measure yourself against. First, you’ve got to be a great teammate and a supportive colleague. Second, you’ve got to be an exceptional […]