I have never shared a link to an article as a single post on this blog until now. If you are using or planning a fan page on Facebook you need to read this article, in fact read it twice and bookmark it!
From the article:
Facebook recently announced a series of changes to its platform, and the roadmap has a substantial impact on how brands approach building a Facebook presence. While changes to Facebook’s platform are nothing new, this is the first time the company has announced a series of 19 changes that will be implemented over the coming months.