Multifamilypro Blog

  • Apartments Near Me Search

    “Near me” mobile searches that contain a variant of “can I buy” or “to buy” have grown over 500% over the last two years.  ‌ Why it matters in apartment marketing ‌ “Near me” is no longer just about finding a specific place. It’s now about finding a specific thing, in a specific area, and in […]

  • APARTMENT MARKETING: Facebook Update

    Facebook is phasing out its Reviews systemin favor of a new Recommendations system. The change appears to be a staged roll-out from Facebook. As of today, not all logged in Facebook users are seeing the new Recommend option. Recommendations are not appearing yet on public business pages to non-logged in users. Those pages still show the Reviews tab and content. […]

  • How To Market Your Apartments On A Small Budget Tip 4.

    How to market your apartments on a small budget. Tip 4. Promote resident referrals. Encourage residents to refer their friends to your apartments. Airbnb and Uber grew by leaps and bounds using their referral programs.  Boost your resident referral program to provide a money or discount to both the resident and recipient of the referral. […]

  • How To Market Apartments On A Small Budget Tip 3

    How to market your apartments on a small budget Tip 3. Historical Blog Post Optimization? Simply put, historical  blog post optimization means optimizing your “old” blog content so it’s fresh, up-to-date, and has the ability to generate even more leads and ranking on Google and Bing and conversions than it already does. By “old,” I just […]

  • Don’t Make This Apartment Leasing & Marketing Mistake 2

    Don’t Make This Apartment Leasing & Marketing Mistake 2 Leasing & Marketing Mistake 2: Not having a way for the prospect to contact the apartment community that doesn’t require any other information than an email address. Long forms such as guest cards do not produce nearly the same number of leads. In fact, I have […]

  • Don’t Make This Apartment Leasing Mistake 2

    Texting for Apartment Leases Fourteen months ago I had a client put a smartphone on each of their apartment communities; we have since provided the leasing teams with their own smartphone due to the demand of texting and the high response rate. Texting has increased the conversions on all lead types. And yes they are […]

  • How To Market Apartments On A Small Budget Tip 2

    How to market your apartments on a small budget Tip 2. Email Marketing People spend far too much time, money and effort chasing after new prospect lead when they usually have old prospect leads that they have either given up on or forgot all about. The most valuable leads you have are over a year […]

  • Don’t Make This Apartment Leasing Mistake 1

    Don’t Make This Apartment Leasing Mistake 1 Apartment Leasing Mistake: Not Having an Effective E-lead Response Strategy. The biggest frustration I have is how leasing teams work leads. In my portfolio E-leads are more often than not the most neglected form of leads that apartment communities have. Not having an effective lead response strategy is […]

  • Market Your Apartments On A Small Budget

    How to market your apartments on a small budget Tip 1. Create Short Model Videos Provide styling tips or how-to’s for your apartment models! Upload to YouTube and your website, share on social media and Pinterest and be sure to include relevant keywords in the title, description and available tags. This would also be a great […]

  • Lease Renewal Strategies

    Lease Renewal Strategies that Help You Manage Wouldn’t it be nice if we didn’t have to worry about lease expiration’s? If every resident simply moved in and stayed….and stayed…and stayed? Ah, but this is the real world—and in the real world, leases expire and residents move out. Even the best resident retention plan won’t completely […]

  • Apartment Employees: Take-Charge Interviewing

    Apartment Employees: Take-Charge Interviewing What is it about interviews that makes us think we can “wing it?” We’d never go into any other important meeting unprepared….as professionals, we are accustomed to doing our homework and getting our ducks in a row. Whether we write it down, or just think it through, we typically have a […]

  • Resident Referrals

    Resident Referrals This app helps renters cash in on resident referral bonuses Rentgrata connects people searching for apartments with the current residents of apartment communities. The prospect can communicate with their peers and receive personalized feedback from someone who actually lives in the building. If the prospect signs a lease, the prospect and the resident […]