Multifamilypro Blog

  • Apartments: Fixed Assets Inventory Systems

    Apartments: Fixed Assets Inventory Systems The goal of this information is to provide concise guidelines and essential information needed by apartment community managers who have fixed assets and other items of value entrusted to their care. It will also serve to provide guidance and direction in the proper handling and accountability of community property and […]

  • Google My Business For Apartments

    Google My Business For Apartments Is MORE Than a Listing And Could Be More Important Than Your Website Most apartment communities picture Google My Business (GMB) as a listing that allows your apartment community a local directory listing like the old yellow pages. This is true – GMB is a great tool to use to get […]

  • Using Apartment Leasing Concessions Wisely

    Using Apartment Leasing Concessions for Wisely …IF you must. Here’s a surprise…an article from me on how to offer apartment leasing concessions! You don’t see that very often, and most of you know why. As a long-time opponent, I’m convinced that they make absolutely no sense. In a battle of concessions, communities are essentially competing […]

  • 2020 Update on Apartment Markets Cycles

      Just like our year has four seasons during which temperatures rise and fall, the real estate market has four general cycles during which prices rise and fall; but while spring, summer, fall, and winter last only a few months, cycles in the real estate market last longer—seven to ten years. Keep in mind that […]

  • Are We Renting Apartments Today?

    Despite COVID-19, Apartment Demand is still there!  Download Google search demand graphics for the past 30 and 7 days by state. Are People Leasing Apartments Today Note: This PDF was purposely left in black and white for small download size. Nothing fancy here 🙂         I am, of course, writing this from […]

  • Google and Yelp Reviews

    We wanted to let you know that Google and Yelp Temporarily Removed Several Features Due to COVID-19 Google and Yelp are temporarily removing some features from Google My Business as a result of limitations caused by the COVID-19 situation. FROM GOOGLE “During the unprecedented COVID-19 situation, we are taking steps to protect the health of […]

  • 20 Ways for Apartments to Compete In Today’s Markets

    Looking for quick, easy-to-understand ways to get and keep a competitive edge— in leasing, marketing and in property management. 1. Change your leasing strategies and incentives weekly. Many markets are fast-moving, and if we keep doing the same thing over and over, we’ll get the same results over and over. 2. Add an Uber drop […]

  • How To Market Your Apartments On A Small Budget Tip 5

    How to market your apartments on a small budget Tip 5. Location In some markets prospects have drive times from work of more than more than 20+ miles to visit and live in a apartment community they trust. One of the reasons Reviews are so important is that prospects will inquire based on reviews and […]

  • Apartment Marketing: Website Tool

    Hotjar is one of the leading “heatmap analytics” solutions (others include Clicktale and Crazy Egg). Heatmaps are visual representations of how visitors interact with your site and help you understand what visitors are looking for, what they care about, and how well your site meets their expectations. Many marketers find this visual approach to website […]

  • Multifamily Leasing Checklist!

    Multifamily Leasing Annual “Spring into Spring” Season Checklist! By Tami Siewruk The Prime Multifamily Leasing Season is about to “spring” forth, and it’s time to ask yourself if you’re prepared!  Here are a few tips and ideas to help you get started:   Update your models. Ensure effective multifamily leasing by making certain that your models are […]

  • SEO HUGE News

    SEO HUGE news and means a lot of work! Google has recently updated the way that they track “vicinities,” or locations, and in doing so, locations have been completely changed in their back end and how they serve us this data. Because of this, we have to re-map these locations in our systems. Google no […]

  • Apartment Industry Speakers

    Apartment Industry Speakers Are you seeking the perfect apartment industry speaker for your next event? You want a professional apartment leasing, marketing or management speaker who will emotionally connect with your attendees, entertain them, give great content and leave them educated and motivated? Are you looking for a proven apartment professional who leaves their ego […]