Multifamilypro Blog

  • Kinetic email will change the experience of apartment marketing.

    Kinetic Email uses transitions and animation to deliver key content. An example is an automatic sliding carousel with each slide displaying a different set of content. Kinetic Interactive. Kinetic email with the addition of elements that respond to user action.  One of the most exciting things I am working on is kinetic email. Designed to […]

  • Meet The Robo-Agent Helping Lease & Manage Apartments

    A new era of property management has begun in multifamily. Robots are now helping building owners lease residences. San Francisco-based Zenplace, a tech-centric property management company, recently launched an army of robots to provide guided property tours. “We set out to change the property management and rental experience by providing property owners and tenants a […]

  • Apartment Marketing and Events

    The holiday have arrived. Are you looking for a few last minute ideas to help you with Apartment Marketing and Events?  I thought I would share a few quick and easy ideas with you. Read  Resident Reviews

  • Apartment Marketing Outreach: A STOP ON THE TOUR ROUTE!

    Apartment marketing to families can be fun and rewarding. Why not host field trips to your apartment community from the local schools. This can be an educational opportunity for kids to see how a apartment community runs. Have your lead service technician explain maintenance. Let the grounds people show off their work and explain their […]

  • 35 Apartment Marketing Classes 2018

    Every apartment marketing team experiences the challenge of trying to keep updated with all the trends, tools, techniques and resources that  flood the apartment marketing scene , and that is why Tami Siewruk at Multifamilypro took the time to identify  35 top resources for free marketing training for  2018. “Internet Marketing for Smart People” by […]

  • Reprint: Apartments offer some unusual high-tech amenities

    Austin apartments offer some unusual high-tech amenities There are two twists in this otherwise ordinary home automation story. Twist 1: As Kevin Teague leaves for work, he locks the door behind him and presses the LOCK button on his wireless keychain to arm his security system. Programmed lights automatically turn off and his CD player […]

  • Tami Siewruk Sounding Off On The Future of Apartment Marketing.

    The future of apartment marketing is going to focus more on the whole apartment living experience. In the past apartment marketing teams sat on the periphery of an apartment development organization — the apartments were built, and plans were made, and then marketing was told: “OK, now go market it.” But apartment marketing becomes central […]

  • Decorating Apartments for the Holidays

    Decorating Apartments for the Holidays By Tami Siewruk   Now, I know many of you are still decorating apartments for Halloween and Thanksgiving, but the yuletide season is close upon us.  While you’re carving jack-o-lanterns and stuffing cornucopias, here are a few apartment decorations ideas to get your brain started before December finds you without […]

  • Employee Rivalry: Deal with It! 5 Tips for Managing Dueling Staffers

    Employee Rivalry: Deal with It! 5 Tips for Managing Dueling Staffers By Barbara Jaurequi   Child Psychiatrist David Levy introduced the term “sibling rivalry” in 1941. Self-explanatory in its terminology, the concept of sibling rivalry is easy to grasp. The mechanism of employee rivalry works essentially the same way, with the employees in a competitive […]

  • Rent Increases & Concessions Part One

    Rent Increases & Concessions Part One One of the primary reasons that companies and communities fall short of leasing at optimal rental rates is that the importance of value isn’t given the attention it deserves. Training isn’t so much what’s called for in this instance as indoctrination. In order to successfully convince residents and prospective […]