Multifamilypro Blog

  • Employee Rivalry: Deal with It! 5 Tips for Managing Dueling Staffers

    Employee Rivalry: Deal with It! 5 Tips for Managing Dueling Staffers By Barbara Jaurequi   Child Psychiatrist David Levy introduced the term “sibling rivalry” in 1941. Self-explanatory in its terminology, the concept of sibling rivalry is easy to grasp. The mechanism of employee rivalry works essentially the same way, with the employees in a competitive […]

  • Rent Increases & Concessions Part One

    Rent Increases & Concessions Part One One of the primary reasons that companies and communities fall short of leasing at optimal rental rates is that the importance of value isn’t given the attention it deserves. Training isn’t so much what’s called for in this instance as indoctrination. In order to successfully convince residents and prospective […]

  • Apartment Hashtaging

    Apartment Hashtaging #Hashtags may have started on Twitter, but now all social media platforms support hashtags except for LinkedIn. Apartment hashtaging gives you more exposure so you can spread the word about your apartments. This allows a bigger audience to find and view your content. Also, when you hashtag multiple times on different channels, people […]

  • Online Apartment Reviews Matter

    The apartment industry is  finally  realized the importance of online reviews from their residents. According to a recent survey, 84 percent of people trust online reviews as much as a personal recommendation, and seven out of 10 customers will leave a review for a business if asked by the business. There are several reputation marketing […]

  • Brainstorming Sessions

    Brainstorming Sessions If you’re a Brainstorming sessions veteran, then you already know that one of the things that makes our event amazing is its ability to evolve to best meet the needs of our industry. If you’re not, you couldn’t have chosen a better time to discover an experience that is guaranteed to change your […]

  • Signature Files

    Sign Your E-mails for Increased Performance I bet you already know what signature files are. It is that short message people added at the end of their e-mail letters. Do you use it? And if you do, do you use it effectively? Judging from the 100’s of e-mails I receive daily, most people don’t use it […]

  • Facebook Re-marketing

    Facebook Re-Marketing If you are a apartment marketer and have not taken advantage of display advertising on Facebook, you are missing an outstanding opportunity. Not only will this yield one of the highest return on investments for your clients, it will help with brand exposure, lead to better conversion rates and provide a flexible budget […]

  • Sunday Night Confessions. Feeding My Inner Cookie Monster

    Written by Geno Church of Brains on Fire  Geno Church Last week I spoke and attend the Optimization Summit [now apart of Multifamilypro’s Brainstorming Sessions] in Dallas, TX. “OptSum” is primarily focused on multi-family real estate, a business category that I had no experience in. I want to acknowledge Tami Siewruk for some brilliant thinking […]

  • Social Media and Resident Referrals

    How the multifamily industry thinks about resident referrals has changed. The old school “refer-a-friend program” happens every day and apartment marketing teams have yet to figure out how to monetize the conversation that social media marketing has provided. With the Right Focus on Social Media, Resident Referrals Have a Huge Impact on Apartment Marketing Social […]

  • “Too Great To Wait”

    Receive ideas, discounts,videos, trends and tools INSTANTLY when you join our FREE! “Too Great To Wait” E-mail Subscription! This information is NOT available in any other place. If you want to be the first to know what’s working in multifamily leasing, marketing, management and training then here’s some good news. One example of the many […]

  • Rent Increases & Concessions Part Four

    Rent Increases & Concessions Part Four BREAKING THE CONCESSION HABIT Before we delve further into the issue of concessions, I want you to keep in mind that offering concessions is a form of rental rate based leasing—and I don’t mean in the positive scenario we discussed a short while ago in which your rental rate […]