Meet Your Brainstorming Presenters


Marketing Apartments

Debbie Balaker, Director of Marketing, DTN Management Co.

Debbie Balaker is the Director of Marketing for DTN Management Company. With proven record of creating and effectively implementing targeted marketing programs within the multi-family housing industry, she utilizes expertise in sales training and brand awareness to elevate DTN through marketing campaigns and initiatives. Debbie started her career in Property Management in 2002. She speaks at a national level and holds a NAAEI certification as an Advanced Instructor for the National Apartment Association. Debbie has been awarded the Great Lakes Area GLAStar Award for Outstanding Leasing Consultant of the year in 2008, Great Lakes Area GLAStar Award for Marketing Professional of the year in 2011 and Detroit Metro Apartment Association Prism Marketing Professional of the Year in 2011.

Donna Bolewitz, Director of Marketing, Grayco Properties

Donna has been with GrayCo Properties, LLC for 7 years. She is responsible for all aspects of advertising, marketing, online reputation management and social media for a portfolio, which includes over 5,000 units, in 6 States in the southeast. She is very involved with training, coaching & mentoring her team members. Prior to joining GrayCo, she was with Apartment Finder Magazine/Apartment for over 17 years. At Apartment Finder, she was a Senior Publisher responsible for 6 markets (Charleston, Myrtle Beach, Wilmington, Columbia, Jacksonville/New Bern & Florence/Sumter). Donna began her property management career as a leasing consultant and went on to manage a multi-sites for multifamily & commercial units. Donna has been very active in a number of local apartment associations for over 31 years. She holds CAM and NALP designations. The apartment industry is her passion and she is eager to share her experience and knowledge with others who have the same love for the industry!

Kitty Callaghan, V.P. Marketing & Training

Kitty Callaghan is currently responsible for leasing and marketing activities at Wasatch Premier Communities with 16,000 units in 67 multifamily residential communities throughout the western United States. Additionally, she spearheads Wasatch’s team development and training programs for more than 500 associates. Kitty has over 30 years of marketing and education experience, specializing in marketing, training and communications. Her excellent presentation, communication and interpersonal skills have made her a sought after speaker and facilitator. Her ability to think creatively and generate fresh ideas in today’s ever-changing market makes her a true asset to the multifamily industry.

David Carchidi, President and CEO, The Phoenix Staffing, LLC

David has worked in the Property Management Industry for over 27 years, as a Leasing Consultant, Community Manager, Multi-site Community Manager, Marketing Director, and founder & owner of APT Companies for 14 years (sold in 2014). In 2015, David started The Phoenix Staffing in Las Vegas and expanded to Phoenix and San Diego in 2016. David has helped develop many top professionals in multi-family housing throughout California, Arizona and Nevada through his Rise Above the Rest Basics of Apartment Leasing program. He has been an NAA National Apartment Leasing Professional instructor as well as a facilitator and speaker for several previous Multifamily Pro Brainstorming Sessions. David has won Associate Member of the Year Tributes Award from the Arizona Multi-housing Association and his staff and companies continue to win awards in their local markets including 2017 and 2018 Top 10 Staffing Companies in Las Vegas. David created and developed APT Commercials and Showoff Video Production to fill a need in the industry for high quality creative video tours and video productions. He has produced Commercial Hosted video tours for communities from Florida to Hawaii and works with some of the best talent in Southern California, Arizona and Nevada. David is a Talent Acquisition and Marketing Specialist in the Multifamily industry.

Tracy Cherry, Regional Account Manager, Resident360

Tracy Cherry grew up in Multi-Family. She has held various roles in Property Management from Marketing Director, leasing, and Vendor Partner. She’s implemented successful marketing strategies for multiple communities which include budget planning, social media, resident activities, retention, outreach marketing, training, community involvement and is excited to talk about these topics. She is a proud mother of 3 beautiful children and loves to spend weekends with her husband and family.

Claire Collins, SVP of Marketing & Training, Princeton Properties

Claire Collins has been attending Brainstorming since 1995 and is Senior Vice President of Marketing and Education for Princeton Properties in Lowell, MA. She joined the company in 1989 and has been part of its growth from 750 units in two Massachusetts markets to over 5000 units in three states. She has multiple secondary titles: Chairman of Happy Things, Senior Vice President of Carpet Tile and Fair Housing Queen. Her unofficial job title is: make things look good. That includes the company’s monthly revenue. Most recently she helped guide the renovation and re-leasing of a 1970’s constructed apartment community in Dover, New Hampshire which now achieves monthly rent rates that are over 80% higher than at the time of acquisition. All that and they still don’t have in-unit laundry! Claire’s current projects include selecting the interior finishes and determining rent structure for a new community under construction. When she was five years old and was asked what she wanted to be when she grew up, she said she’d like to have a cooking show on TV. Now, she’d like a show on HGTV.

Dawn Renee Duffy, Director of Operations, The Property Partner

Dawn Renee Duffy has been a member of the multifamily industry in multiple roles for over 20 years. Her goal in this industry is to help others succeed. During her many years of working and servicing on site teams, she developed an eye for improvement and began using her experience to teach on site teams how to work better together, how to succeed in their positions, and how to excel their asset’s potential. Her unique training formula has caught the eye of many management companies who have reached out to her for guidance. Her innovative ideas have led to incredible client successes. Her keen eye and problem-solving strategies have made her the go-to when aiming to improve an asset’s functionality, raise revenue, and identify pain points. She ties together her experience and passion for learning to create forward-thinking content and solutions for her clients. She’s best known for her sales tenacity, which earned her a President’s Club award for top national sales. She currently resides in Las Vegas, Nevada, and is a member of the Nevada State Apartment Association, where she hosts speaking events and classes for local industry members. You can find her blog posts on Multifamily Insiders as well as on her company website:

Matt Easton, EVP, MultiFamily Traffic

Matt Easton is YouTubes King of Apartment Marketing. His popular Ask Matt Show regularly provides community managers and marketers fun and useful content on apartment marketing and sales. Matt Easton is also Executive Vice President at MultiFamily Traffic. His mission in life is to bring apartment communities 10X more traffic and 10X more leases. Matt has personally helped hundreds of apartment communities do billions in additional revenue.

Kristi Fickert, Vice President of Marketing & Training, 30 Lines

Kristi Fickert is the Vice President of Marketing and Training at 30 Lines, a full service digital marketing agency that services both multifamily and other industries. She has 20 years of multifamily experience, including 15 years as the Senior Marketing Director with one of the Top 50 Management companies, where she oversaw all aspects of leasing, marketing and training for a portfolio of 30+ communities nationwide. Her expertise includes lease-up, urban, suburban, mixed use and repositioned assets. She has presented and hosted training sessions for apartment associations in Cincinnati, Columbus, Dayton and Washington D.C. in addition to presenting for Multifamily Insiders, AIM, Multifamily Pro and has also been a featured speaker for the Cincinnati Reds, Urban Land Institute and Commercial Real Estate Women.

Mary Gwyn, CPM, Chief Innovator, Apartment Dynamics

Mary Gwyn, is Chief Innovator of Apartment Dynamics. She consults and trains all over the country, and operates an innovative management company which successfully implements her marketing and operating strategies. A skilled in-person and web presenter, her training is based on proven results designed to enhance revenue. With a unique ability to “diagnose and prescribe” solutions for underperforming assets, Mary specializes in management, marketing and maintenance operations. A member of the National Apartment Association Education Institute (NAAEI) Faculty, she successfully teaches clients to increase revenue, with techniques designed to leave nothing on the table! Mary has over 20 years of training Multifamily Stars, and is a sought-after speaker whose training gets high marks for innovation and “edu-tainment!”  Learn more at!

Tracey Lott Heitzman, Divisional Leasing and Sales Manager, Balfour Beatty Communities

Tracey began her multi-family career 20+ years ago as a Leasing Specialist for CLASS and she has consulted with some of the largest property management companies in the industry. Her unique experience as a Leasing Specialist enabled her to provide each client with an extensive marketing, leasing, and traffic analysis outlining each property’s needs. Tracey has managed the marketing of up to 15,000 units and her diverse background includes working with virtually every type of community and every type of resident profile. Her focus is on lead generation, increased revenues, driving sales at the community level, motivating community teams, creating compelling marketing content and designing integrated marketing strategies for accelerated brand development.

Donna Hickey, Director of Employee Engagement, Trinity Property Consultants

Celebrating a lifetime career in Property Management, proving that association, vendors & education are the anchors. Ms. Hickey’s work experience is deep as it is wide, recently in the trenches overseeing multi-million dollar renovations, restructuring housing on an Indian reservation, remarketing a deaf building, lastly … developing housing for the Veterans. Today Donna is the Director of Employee Engagement for Trinity and owns her own company providing Keynotes, Seminars, and Training Workshops Nationally and Internationally. Her most recent passion is the development of a non-profit called Bags of Blessing, feeding the hungry one bag at a time, her ultimate goal is to shelter the homeless in communities called “A Place for Gordon.”  No matter what you call her, she is a self-development guru focused on faith and family.

Joe Kaye, Sr. Director of Sales, NRG

Proud father of Sampson, the Camel and Barcode, the Zebras, collector of too many pairs of converse shoes and jelly maker extraordinaire. Joe spends his other free time acting as Senior Director of Sales and Marketing for NRG, providing electricity and electricity style products to both properties and residents living there. He has been involved in all aspects of the Multi Family industry, but prides himself at never working too hard at any of it.

Pini Lackner, Sales Manager, Rently

Pini Lackner is the Sales Manager at Rently. Rently pioneered and introduced the concept of self-showings to the Market in 2011. He is an expert on the  implementation of automation to help add doors, increase revenue, and drive efficiency.


Sandi LaManna, Resident Services Manager, Washington University in St. Louis/Quadrangle Housing

Sandi LaManna began her career in multi-family housing in 1986 while attending St. Louis University. She has been involved with Washington University Off-Campus Housing since 1998. The last seven years have been an amazing experience with repositioning, rehabbing and re-creating the vision of the housing portfolio. Her passion is making connections at work, at the school and in her community.

Barrie Nichols, Vice President Leasing and Marketing, The Michaels Organization

Barrie Nichols is the Vice President of Leasing and Marketing for University Student Living. Barrie is responsible for developing and managing the marketing strategies, leasing goals and related budgets for the company’s on-campus and off-campus assets. Prior to joining University Student Living, Barrie held the position of Vice President of Leasing and Marketing with Campus Apartments where she was responsible of the oversight of nationwide leasing and marketing for over 31,000 beds, for both on and off campus projects, valued in excess of $2 billion. She worked directly with on-site personnel in twenty-seven different states.

Stephanie Oehler, Owner, Savvy Leasing, LLC

Stephanie Oehler has 19+ years of experience in multifamily sales, sales management, training, leasing, property management, and marketing on both sides of the desk. She now runs Savvy Leasing LLC, Sales Training/Coaching for multifamily. She loves developing talent and energizing individuals and teams to succeed. She is published in AMA News, Rent & Retain Magazine, and on Multifamily Insiders. She volunteers to teach NALP and serves as the inaugural President of the Board for the new Arizona chapter of the Kent State University Alumni Association. Her other passions include reading, writing, and traveling with her husband, Josh, and their three daughters, Maddie, Melanie and Mia. Connect with Stephanie via LinkedIn or via email at

Marketing for ApartmentsDonna Olson, National Speaker/Consultant/Trainer, Olson Training

Better known as Trainer Donna to thousands who have heard her speak, Donna Olson is recognized as a Consultant Troubleshooter, Workshop Leader, Dynamite Trainer and Awesome Conference Emcee. She has designed, implemented, and presented training, sales/leasing, marketing and leadership programs. Donna has also been recognized as an expert on communication, diversity, harassment and fair housing issues. A former beauty pageant and dare we say a drama queen, she has been characterized as motivational, informative, practical, inspirational, and entertaining. As a consultant she has performed hundreds of troubleshooting assignments for companies throughout the country. Trainer Donna may not tell you what you want to hear, but she’ll certainly tell you what you need to hear to improve performance and get results! Donna believes in “teaching by reaching” and has influenced many to walk away with her motto – “If it has to be, it’s up to me, attitude is everything!”

Brianna Quezada, Digital Marketing Manager, Resident360

Brianna is the Digital Marketing Manager at Resident360, where 7,000+ communities turn to for apartment marketing, strategy and education. Google certified in Search, Display and Mobile, Brianna is responsible for overseeing and managing all things PPC and Social Media. Before starting at Resident360, Brianna worked as a Social Media Marketing Intern, Digital Content Creator and Junior Digital Media Buyer, where she grew her passion for Digital Marketing. She has used her background in customer service and all things digital to quickly become an expert in driving traffic for hundreds of multifamily communities.

Angel Rogers, Training & Development Consultant, S.T.A.R. Training

Angel Rogers has over 25 years of Property Management experience.  She has been teaching for Apartment Associations for 15 years and has successfully launched her own training and consulting company – S.T.A.R. – Specialized Training by Angel Rogers. Angel holds 2 industry designations: CCRM (California Certified Residential Manager)  ARM (Accredited Residential Manager) and has won numerous awards for both her management and training skills. She brings her enthusiasm and many years of on-site experience to each session, and is able to connect with her audience as she has been in their shoes. Angel is dedicated to providing educational sessions that are motivational and create a fun learning environment. Angel can be reached at (909)725-2700 or

Leasing ApartmentsAnne Sadovsky, Speaker/Consultant, Professional Speaker/Consultant

Anne Sadovsky, CAM, CAPS is a former V P for Lincoln Property Company and has been active in many apartment associations at national and state levels for four decades. She began her speaking and consulting career in 1981. She has been honored with Legends Awards from MultifamilyPro and the Apartment Association of Greater Dallas. Anne is a popular guest on radio and TV talk shows, is an editor and writer for many publications and is often quoted in articles pertaining to property management. She is co-author of the book “Mission Possible” with Brian Tracy and Stephen Covey. She is an expert on Fair Housing, holds a TWC certification and is a favorite speaker at 25 or more association and company conferences annually. Her success story has been featured in Money Magazine, Ladies Home Journal and Texas Business. Mirabella Magazine named her one of the 1,000 women of the 90’s. Anne has made and saved her clients millions of dollars and has flown over two million miles sharing her knowledge and wit as a speaker and emcee. On a personal note, Anne is Dallas based, is ecstatically married, has two darling puppies, 3 parrots and has more grandchildren that she can count.

Kristin Sanders, Marketing & Training Director/Regional Manager, Wesley Apartment Homes

Kristin has worked with Wesley Apartment Homes since 2009 and has nearly 15 years of Property Management experience. Kristin is the Marketing and Training Director as well as a Regional Manager for Wesley. As the Marketing Director, Kristin conducts and supervises training and development programs for employees to enhance productivity and quality of work. She ensures that the employees are well-trained to provide our residents with superior service. Additionally, she is responsible for developing, establishing, and maintaining marketing strategies to meet organizational objectives. Within her Regional Manager role, Kristin assists in establishing and improving systems and policies, as well as developing and mentoring the Wesley Apartment Homes’ management team. She also holds her Certified Apartment Manager (CAM) designation through the Atlanta Apartment Association.

Peter Schuh, CEO and Founder, ShowMojo

With a background in product development, Peter purchased his first multi-family property in 2001. By 2008 he and his wife faced many of the most common issues related to leasing — too many on-market units, too many tenant inquiries, and too little time to accomplish it all. They devised a prospect-driven leasing approach to solve these issues. In 2011 they built ShowMojo — a comprehensive platform that automates the entire leasing process. ShowMojo is the pioneer and thought-leader in the leasing automation space.

Apartment MarketingTami Siewruk, Chief Imagination Officer, Multifamilypro

Tami has held leasing, marketing, management and business development positions up to and including Vice President of Property Management. Having begun her career on the front lines, she has maintained a career-long passion for staying connected to the day-to-day challenges faced by apartment professionals at every level, and for connecting them with the resources they need to succeed! Her other guiding passion—and special talent—is for spotting trends, and framing them within the context of our industry to not only identify their implications to our future, but to spotlight ways that we can immediately begin capitalizing on them. She is also a Marketing Technologist with a solid understanding of the complications and challenges of today’s multimedia Internet marketing. Tami speaks not only from a rare level and breadth of real-world experience in all facets of property management, but also as an owner and developer of award winning apartment communities in four states. Tami has authored several leading industry publications, including Multifamilypro’s popular 101 Secrets to Relationship Leasing, Eliminating Concessions, Raising Rents and Selling Rent Increases and Write a Winning Multifamily Marketing Plan. Multifamilypro’s “Big Book” series—including proven traffic generation and management ideas and Community Marketing Tracker—are mainstays on the bookshelves of apartment communities from coast to coast.

Jennifer Smetana, Director of Training, Independence Realty Trust

Jennifer comes with more than 14 years of multifamily experience in sales/marketing, operations, training, and employee development. Jennifer is a graduate of Ball State University where she worked through the Residential Property Management Program. As the Director of Training with Independence Realty Trust, she has implemented a sales platform designed to use technology in coordination with customer service to ensure a seamless customer experience. With over 400 employees, she is committed to discovering new learning initiatives to extend to all on-site departments. Jennifer has extensive experience with all on-site operations, new lease-ups, and redevelopment of assets in 16 different states. Her passion is continuing to grow her team members to be promotable employees through consistent execution of best practices.

Melissa White, Executive Director, The Activation Hour LLC

Melissa D. White, coined “The Activation Specialist™” by clients and audiences, has an undeniable ability to activate a room and has an indelible way of tapping in to bring out the best part of you. She is a highly coveted International Speaker, Sales and Marketing Strategist, Radio Host and Social Entrepreneur. Melissa is a reputable thought leader with 14 years experience in sales and marketing and residential property management, leadership and public speaking. She has worked with and been certified by the Dale Carnegie Leadership Institute and holds a bachelors and maste3rs degree in Business  Management. She has also published various articles on such topics in numerous trade publications and delivered guest lectures at the University of Georgia, Georgia Piedmont College and Drexel University. As “The Activation Specialist™”, she is the host of the “Activation Hour” Radio Show hosted on 108 Praise Radio with the mission to bring ministry to the market place while activating the masses. She is also the Founder & Lead Coach and Consultant for The Activation Hour, LLC. Melissa also activates the voices of youth and enacts social change as the Founder of Writing Our Wrongs, Inc., a nonprofit 501c3. She has a heart for seeing people and businesses excel to their maximum level as she trains and activates others beyond potential into fulfilling purpose.

Kris Wegener, Vice President, Business Observations

Kris has an extensive background in sales and customer service and has been in the multifamily industry for over 25 years. She has held C & E Level management positions in fields such as single and multifamily real estate, corporate housing and advertising. Currently, Kris is the VP of Business Observations, and instructs CAM and NALP certification programs in Arizona. Prior to that; Kris spent 7 years in home building and then joined Mark-Taylor Residential as the first Director of Sales and Training where many of her programs are still in place. She has been directly responsible for developing and conducting new hire orientations, and both fundamental and ongoing sales and customer service workshops and seminars. Her coaching and training has led many clients to revenue growth, successful sales, and companywide team building.

Mike Wittmann, Senior Business Advisor, Rentping

Mike has been intrigued by digital marketing optimization ever since he built his first website for a local coffee shop back in 2003, watching excitedly as Google and the rest of the Internet have evolved and expanded over the years. In a field that is typically driven by technological innovation and complexity, Mike is passionate about finding ways to create apartment marketing strategies that focuses on the human experience behind all of the algorithms and analytics. With more than fifteen years of experience in digital marketing, Mike has learned that a people-centric approach to apartment marketing is the best way to help apartment communities and management companies make their marketing efforts more efficient and effective. As the Senior Business Advisor at Rentping, Mike puts this expertise into practice on a daily basis serving clients all across the country. Mike lives in Lincoln, Nebraska with his wife and their seven highly energetic children. He doesn’t build coffee shop websites anymore, but he still drinks a lot of coffee!

Pattie Woods, VP Training and Development, Fogelman Properties

As Vice President of Training & Development, Pattie is responsible for designing, implementing and monitoring training programs for all site level associates. She oversees Fogelman Management Group’s mentor programs, the online learning center and property transitions. Pattie is an active member of the National Apartment Association, currently serving as a Board member for NAAEI and is a member of the NAA Lease Advisory Committee. She is also a Region IV RVP for NAA. Pattie is a frequent speaker for national industry events.

Lisa Young, Managing Director, Resident360

Lisa Young comes with more than 20 years of progressive multifamily experience in management, marketing, sales, recruiting and operations, has managed countless multifamily initiatives from concept to completion. Lisa has extensive experience with lease-ups and asset re-positions in multiple markets for private owners/investors, merchant builders and fee management companies. Lisa is recognized as an engaging speaker, trainer and panel expert for CAA, TCAA, NAA, RHA, as well as private retreats and company events. Prior to joining Resident360, Young served as vice president of marketing and education for Woodmont Real Estate Services, Northern California’s largest fee management company with more than 13,000 units.