Meet Your Brainstorming Presenters


Marketing Apartments

Debbie Balaker, Director of Marketing, DTN Management Co.

Debbie Balaker is the Director of Marketing for DTN Management Company. With proven record of creating and effectively implementing targeted marketing programs within the multi-family housing industry, she utilizes expertise in sales training and brand awareness to elevate DTN through marketing campaigns and initiatives. Debbie started her career in Property Management in 2002. She speaks at a national level and holds a NAAEI certification as an Advanced Instructor for the National Apartment Association. Debbie has been awarded the Great Lakes Area GLAStar Award for Outstanding Leasing Consultant of the year in 2008, Great Lakes Area GLAStar Award for Marketing Professional of the year in 2011 and Detroit Metro Apartment Association Prism Marketing Professional of the Year in 2011.

Apartment LeasingSue Brust, Director of Systems Management, NP Dodge

Sue started her Property Management career as a weekend leasing consultant at an Omaha apartment community in 1985. Over 33 years later Sue is still with the Midwest firm, NP Dodge Management Company, doing what she loves. Sue has been involved in new construction lease ups, renovations, disaster planning /rebuilding, software implementations/support and training. In her free time, Sue loves a good Rock Concert and will always be a rocker at heart.

Kitty Callaghan, V.P. Marketing & Training

Kitty Callaghan is currently responsible for leasing and marketing activities at Wasatch Premier Communities with 16,000 units in 67 multifamily residential communities throughout the western United States. Additionally, she spearheads Wasatch’s team development and training programs for more than 500 associates. Kitty has over 30 years of marketing and education experience, specializing in marketing, training and communications. Her excellent presentation, communication and interpersonal skills have made her a sought after speaker and facilitator. Her ability to think creatively and generate fresh ideas in today’s ever-changing market makes her a true asset to the multifamily industry.

David Carchidi, President and CEO, The Phoenix Staffing, LLC

David has worked in the Property Management Industry for over 27 years, as a Leasing Consultant, Community Manager, Multi-site Community Manager, Marketing Director, and founder & owner of APT Companies for 14 years (sold in 2014). In 2015, David started The Phoenix Staffing in Las Vegas and expanded to Phoenix and San Diego in 2016. David has helped develop many top professionals in multi-family housing throughout California, Arizona and Nevada through his Rise Above the Rest Basics of Apartment Leasing program. He has been an NAA National Apartment Leasing Professional instructor as well as a facilitator and speaker for several previous Multifamily Pro Brainstorming Sessions. David has won Associate Member of the Year Tributes Award from the Arizona Multi-housing Association and his staff and companies continue to win awards in their local markets including 2017 and 2018 Top 10 Staffing Companies in Las Vegas. David created and developed APT Commercials and Showoff Video Production to fill a need in the industry for high quality creative video tours and video productions. He has produced Commercial Hosted video tours for communities from Florida to Hawaii and works with some of the best talent in Southern California, Arizona and Nevada. David is a Talent Acquisition and Marketing Specialist in the Multifamily industry.

Tracy Cherry, Marketing Sidekick, Sprout Marketing

Tracy Cherry grew up in Multi-Family. She has held various roles in Property Management from Marketing Director, leasing, and Vendor Partner. She’s implemented successful marketing strategies for multiple communities which include budget planning, social media, resident activities, retention, outreach marketing, training, community involvement and is excited to talk about these topics. She is a proud mother of 3 beautiful children and loves to spend weekends with her husband and family.

Claire Collins, SVP of Marketing & Training, Princeton Properties

Claire Collins has been attending Brainstorming since 1995 and is Senior Vice President of Marketing and Education for Princeton Properties in Lowell, MA. She joined the company in 1989 and has been part of its growth from 750 units in two Massachusetts markets to over 5000 units in three states. She has multiple secondary titles: Chairman of Happy Things, Senior Vice President of Carpet Tile and Fair Housing Queen. Her unofficial job title is: make things look good. That includes the company’s monthly revenue. Most recently she helped guide the renovation and re-leasing of a 1970’s constructed apartment community in Dover, New Hampshire which now achieves monthly rent rates that are over 80% higher than at the time of acquisition. All that and they still don’t have in-unit laundry! Claire’s current projects include selecting the interior finishes and determining rent structure for a new community under construction. When she was five years old and was asked what she wanted to be when she grew up, she said she’d like to have a cooking show on TV. Now, she’d like a show on HGTV.

Matt Easton, EVP, MultiFamily Traffic

Matt Easton is YouTubes King of Apartment Marketing. His popular Ask Matt Show regularly provides community managers and marketers fun and useful content on apartment marketing and sales. Matt Easton is also Executive Vice President at MultiFamily Traffic. His mission in life is to bring apartment communities 10X more traffic and 10X more leases. Matt has personally helped hundreds of apartment communities do billions in additional revenue.

Kristi Fickert, Vice President of Marketing & Training, 30 Lines

Kristi Fickert is the Vice President of Marketing and Training at 30 Lines, a full service digital marketing agency that services both multifamily and other industries. She has 20 years of multifamily experience, including 15 years as the Senior Marketing Director with one of the Top 50 Management companies, where she oversaw all aspects of leasing, marketing and training for a portfolio of 30+ communities nationwide. Her expertise includes lease-up, urban, suburban, mixed use and repositioned assets. She has presented and hosted training sessions for apartment associations in Cincinnati, Columbus, Dayton and Washington D.C. in addition to presenting for Multifamily Insiders, AIM, Multifamily Pro and has also been a featured speaker for the Cincinnati Reds, Urban Land Institute and Commercial Real Estate Women.

Mary Gwyn, CPM, Chief Innovator, Apartment Dynamics

Mary Gwyn, is Chief Innovator of Apartment Dynamics. She consults and trains all over the country, and operates an innovative management company which successfully implements her marketing and operating strategies. A skilled in-person and web presenter, her training is based on proven results designed to enhance revenue. With a unique ability to “diagnose and prescribe” solutions for underperforming assets, Mary specializes in management, marketing and maintenance operations. A member of the National Apartment Association Education Institute (NAAEI) Faculty, she successfully teaches clients to increase revenue, with techniques designed to leave nothing on the table! Mary has over 20 years of training Multifamily Stars, and is a sought-after speaker whose training gets high marks for innovation and “edu-tainment!”  Learn more at!

Tracey Lott Heitzman, Divisional Leasing and Sales Manager, Balfour Beatty Communities

Tracey began her multi-family career 20+ years ago as a Leasing Specialist for CLASS and she has consulted with some of the largest property management companies in the industry. Her unique experience as a Leasing Specialist enabled her to provide each client with an extensive marketing, leasing, and traffic analysis outlining each property’s needs. Tracey has managed the marketing of up to 15,000 units and her diverse background includes working with virtually every type of community and every type of resident profile. Her focus is on lead generation, increased revenues, driving sales at the community level, motivating community teams, creating compelling marketing content and designing integrated marketing strategies for accelerated brand development.

Joe Kaye, Sr. Director of Sales, NRG

Proud father of Sampson, the Camel and Barcode, the Zebras, collector of too many pairs of converse shoes and jelly maker extraordinaire. Joe spends his other free time acting as Senior Director of Sales and Marketing for NRG, providing electricity and electricity style products to both properties and residents living there. He has been involved in all aspects of the Multi Family industry, but prides himself at never working too hard at any of it.

Sandi LaManna, Resident Services Manager, Washington University in St. Louis/Quadrangle Housing

Sandi LaManna began her career in multi-family housing in 1986 while attending St. Louis University. She has been involved with Washington University Off-Campus Housing since 1998. The last seven years have been an amazing experience with repositioning, rehabbing and re-creating the vision of the housing portfolio. Her passion is making connections at work, at the school and in her community.

Barrie Nichols, Vice President Leasing and Marketing, The Michaels Organization

Barrie Nichols is the Vice President of Leasing and Marketing for University Student Living. Barrie is responsible for developing and managing the marketing strategies, leasing goals and related budgets for the company’s on-campus and off-campus assets. Prior to joining University Student Living, Barrie held the position of Vice President of Leasing and Marketing with Campus Apartments where she was responsible of the oversight of nationwide leasing and marketing for over 31,000 beds, for both on and off campus projects, valued in excess of $2 billion. She worked directly with on-site personnel in twenty-seven different states.

Marketing for ApartmentsDonna Olson, National Speaker/Consultant/Trainer, Olson Training

Better known as Trainer Donna to thousands who have heard her speak, Donna Olson is recognized as a Consultant Troubleshooter, Workshop Leader, Dynamite Trainer and Awesome Conference Emcee. She has designed, implemented, and presented training, sales/leasing, marketing and leadership programs. Donna has also been recognized as an expert on communication, diversity, harassment and fair housing issues. A former beauty pageant and dare we say a drama queen, she has been characterized as motivational, informative, practical, inspirational, and entertaining. As a consultant she has performed hundreds of troubleshooting assignments for companies throughout the country. Trainer Donna may not tell you what you want to hear, but she’ll certainly tell you what you need to hear to improve performance and get results! Donna believes in “teaching by reaching” and has influenced many to walk away with her motto – “If it has to be, it’s up to me, attitude is everything!”

Angel Rogers, Training & Development Consultant, S.T.A.R. Training

Angel Rogers has over 25 years of Property Management experience.  She has been teaching for Apartment Associations for 15 years and has successfully launched her own training and consulting company – S.T.A.R. – Specialized Training by Angel Rogers. Angel holds 2 industry designations: CCRM (California Certified Residential Manager)  ARM (Accredited Residential Manager) and has won numerous awards for both her management and training skills. She brings her enthusiasm and many years of on-site experience to each session, and is able to connect with her audience as she has been in their shoes. Angel is dedicated to providing educational sessions that are motivational and create a fun learning environment. Angel can be reached at (909)725-2700 or

Leasing ApartmentsAnne Sadovsky, Speaker/Consultant, Professional Speaker/Consultant

Anne Sadovsky, CAM, CAPS is a former V P for Lincoln Property Company and has been active in many apartment associations at national and state levels for four decades. She began her speaking and consulting career in 1981. She has been honored with Legends Awards from MultifamilyPro and the Apartment Association of Greater Dallas. Anne is a popular guest on radio and TV talk shows, is an editor and writer for many publications and is often quoted in articles pertaining to property management. She is co-author of the book “Mission Possible” with Brian Tracy and Stephen Covey. She is an expert on Fair Housing, holds a TWC certification and is a favorite speaker at 25 or more association and company conferences annually. Her success story has been featured in Money Magazine, Ladies Home Journal and Texas Business. Mirabella Magazine named her one of the 1,000 women of the 90’s. Anne has made and saved her clients millions of dollars and has flown over two million miles sharing her knowledge and wit as a speaker and emcee. On a personal note, Anne is Dallas based, is ecstatically married, has two darling puppies, 3 parrots and has more grandchildren that she can count.

Kristin Sanders, Marketing & Training Director/Regional Manager, Wesley Apartment Homes

Kristin has worked with Wesley Apartment Homes since 2009 and has nearly 15 years of Property Management experience. Kristin is the Marketing and Training Director as well as a Regional Manager for Wesley. As the Marketing Director, Kristin conducts and supervises training and development programs for employees to enhance productivity and quality of work. She ensures that the employees are well-trained to provide our residents with superior service. Additionally, she is responsible for developing, establishing, and maintaining marketing strategies to meet organizational objectives. Within her Regional Manager role, Kristin assists in establishing and improving systems and policies, as well as developing and mentoring the Wesley Apartment Homes’ management team. She also holds her Certified Apartment Manager (CAM) designation through the Atlanta Apartment Association.

Apartment MarketingTami Siewruk, Chief Imagination Officer, Multifamilypro

Tami has held leasing, marketing, management and business development positions up to and including Vice President of Property Management. Having begun her career on the front lines, she has maintained a career-long passion for staying connected to the day-to-day challenges faced by apartment professionals at every level, and for connecting them with the resources they need to succeed! Her other guiding passion—and special talent—is for spotting trends, and framing them within the context of our industry to not only identify their implications to our future, but to spotlight ways that we can immediately begin capitalizing on them. She is also a Marketing Technologist with a solid understanding of the complications and challenges of today’s multimedia Internet marketing. Tami speaks not only from a rare level and breadth of real-world experience in all facets of property management, but also as an owner and developer of award winning apartment communities in four states. Tami has authored several leading industry publications, including Multifamilypro’s popular 101 Secrets to Relationship Leasing, Eliminating Concessions, Raising Rents and Selling Rent Increases and Write a Winning Multifamily Marketing Plan. Multifamilypro’s “Big Book” series—including proven traffic generation and management ideas and Community Marketing Tracker—are mainstays on the bookshelves of apartment communities from coast to coast.

Melissa White, Executive Director, The Activation Hour LLC

Melissa D. White, coined “The Activation Specialist™” by clients and audiences, has an undeniable ability to activate a room and has an indelible way of tapping in to bring out the best part of you. She is a highly coveted International Speaker, Sales and Marketing Strategist, Radio Host and Social Entrepreneur. Melissa is a reputable thought leader with 14 years experience in sales and marketing and residential property management, leadership and public speaking. She has worked with and been certified by the Dale Carnegie Leadership Institute and holds a bachelors and maste3rs degree in Business  Management. She has also published various articles on such topics in numerous trade publications and delivered guest lectures at the University of Georgia, Georgia Piedmont College and Drexel University. As “The Activation Specialist™”, she is the host of the “Activation Hour” Radio Show hosted on 108 Praise Radio with the mission to bring ministry to the market place while activating the masses. She is also the Founder & Lead Coach and Consultant for The Activation Hour, LLC. Melissa also activates the voices of youth and enacts social change as the Founder of Writing Our Wrongs, Inc., a nonprofit 501c3. She has a heart for seeing people and businesses excel to their maximum level as she trains and activates others beyond potential into fulfilling purpose.

Mike Wittmann, Senior Business Advisor, Rentping

Mike has been intrigued by digital marketing optimization ever since he built his first website for a local coffee shop back in 2003, watching excitedly as Google and the rest of the Internet have evolved and expanded over the years. In a field that is typically driven by technological innovation and complexity, Mike is passionate about finding ways to create apartment marketing strategies that focuses on the human experience behind all of the algorithms and analytics. With more than fifteen years of experience in digital marketing, Mike has learned that a people-centric approach to apartment marketing is the best way to help apartment communities and management companies make their marketing efforts more efficient and effective. As the Senior Business Advisor at Rentping, Mike puts this expertise into practice on a daily basis serving clients all across the country. Mike lives in Lincoln, Nebraska with his wife and their seven highly energetic children. He doesn’t build coffee shop websites anymore, but he still drinks a lot of coffee!

Pattie Woods, VP Training and Development, Fogelman Properties

As Vice President of Training & Development, Pattie is responsible for designing, implementing and monitoring training programs for all site level associates. She oversees Fogelman Management Group’s mentor programs, the online learning center and property transitions. Pattie is an active member of the National Apartment Association, currently serving as a Board member for NAAEI and is a member of the NAA Lease Advisory Committee. She is also a Region IV RVP for NAA. Pattie is a frequent speaker for national industry events.

Lisa Young, Managing Director, Resident360

Lisa Young comes with more than 20 years of progressive multifamily experience in management, marketing, sales, recruiting and operations, has managed countless multifamily initiatives from concept to completion. Lisa has extensive experience with lease-ups and asset re-positions in multiple markets for private owners/investors, merchant builders and fee management companies. Lisa is recognized as an engaging speaker, trainer and panel expert for CAA, TCAA, NAA, RHA, as well as private retreats and company events. Prior to joining Resident360, Young served as vice president of marketing and education for Woodmont Real Estate Services, Northern California’s largest fee management company with more than 13,000 units.