Reviews: SEO Workshop


Apartment SEO Workshop Reviews

“How many multifamily seminars have you been to that were somewhere between mediocre and a complete bust?  This seminar was – refreshingly – on the opposite end of the spectrum.  Tami Siewruk is a multifamily maven – it’s rare to have access to this to this kind of mind.  She saturates her audience with a well-spring of, not just information, but more importantly – knowledge from experience. High-energy and intense, Tami took us from 9am to 8pm, working through lunch and dinner.  This is not a sedate ‘continuing-ed’ kind of class – Tami is special.  I learned more from her in one day than I learned at an entire weekend at an NAA or MFE conference.  Buckle in and get ready to have your mind super-charged.” Baron Bond, Executive, Foundation Properties


 Amazing workshop! If you haven’t been, you NEED to go. Tami L Siewruk“s knowledge and willingness to share is incredible. Kitty Callaghan VP Marketing & Training at Wasatch Property Management

Tami, My head is still spinning from all that I learned in your two day Apartment Internet Marketing class.  Your insights to SEO and the use of Social Media will change the way I market all facets of my company.  The way you walked us thru some of the best practices for search engine optimization and the introduction to the best SEO online tools and monitoring sites is more than worth the cost and time spent at this class.

I needed to hear your review of the major social media sites and how to position my presence on these sites to get real impact and better ranking.  I had no idea of the relationship of these social media sites to my overall internet presence and website rankings.

Finally, the tools and notes you gave are worth the cost alone, even without the class!  But when you combine two days of your enthusiastic and passionate presentation with the PowerPoint notes, the real-time online exploring of helpful SEO sites, AND the incredible resources in the Multifamilypro Social account that we all received for one year, this class is a tremendous value.  Frankly, I already spend more each month on outside SEO.  Now I will be able to better direct those who do our SEO as well as do some of this important optimization in house.

Thanks to you, I am looking forward to a new chapter in internet marketing at the ELLIS Companies.  Thanks again for such a productive and insightful two days!  I will recommend this course to anyone in the multifamily industry…except my closest competitors! 🙂  Rick Ellis, CPM President  

Apartment Internet Marketing

“Tami really gets internet marketing for multifamily.  Unlike most “experts,” she was interested in my success – not just trying to contract with our portfolio.  In this seminar, Tami laid it all out – making her strategy easy to understand and easy to implement, with tons of cheap and free tools to boot.  Is it possible to get on page one, only involving the on-site teams 15 minutes per week? Yes, we can!” Matthew Bullock Director of Marketing Cottonwood Residential

Thank you for an amazing workshop! Learned so much and can’t wait to work on all of it! Natalie Cavaliere

Spent the past two days being trained by Tami L Siewruk! I have learned so much about professional social networking and the technical aspects to make SEO work for my communities. Tami is an amazing trainer and so generous with her knowledge and resources! I love the small class size . We received so much personal attention. Everything I learned from Tami will make me look so smart!

Social media & improving SEO- Sept 5&6 Atlanta. So much info, at times I was “trying to drink from a fire hose” Tami made it understandable & USEABLE! She made sure everyone felt comfortable with the moving target called SEO. I had a great & informative. 2 days  JUST GREAT!  Doug Hartmann Sr.  CRS CRB CPM CCIM ePRO Broker

I wanted to thank you for all the AMAZING info I learned at the conference. John & I have not been able to stop talking about all the new things we have learned and how we are going to implement them. Thanks again! Taylor Oliver, Marketing & Communications Manager

“Tami, I don’t want to give you a review because I don’t want my competitors to know this stuff”

“I need 6 months to get this all in place, Please do another class 6 months from now with a quick review of this class and then give us more” Response from others in the class: “I agree”

“This workshop was better than any conference I have attended, I gained so much more knowledge and action items, defiantly worth my time”

“ I feel so smart”

WOW—I learned SO MUCH from your workshop. My head is still spinning, but I feel like I have great, manageable action items, that I’ve already started implementing. Now I can add SEO as one of the things that wakes me up at night—and that keeps me up. My mind has been racing (in a good way) since I left you in Orlando. Lisa Rockacy, Director of Sales and Marketing Wilkinson Asset Management

Who should attend:  Regional or Area Managers who use the Internet to market , ALL marketing personnel and anyone who needs to communicate with IT and website designers.

Apartment Marketing

2019 Workshops

April 2nd & 3rd – Denver, Colorado

April 17th & 18th –  Fort Lauderdale, Florida

August 28th & 29th – Aspen, Colorado

SEO Workshop

Note: We keep these workshops VERY small and interactive. Sign Up Now!

                   Presented by: Tami Siewruk, Chief Imagination Officer, Multifamilypro

Everyone talks about the apartment marketing potential of SEO and social media, but hardly anyone knows the secrets of using it with success.

How is this done? How do we get our apartment communities ranking on the first page on Google, Yahoo and Bing? What tools do we need and how do we use them to develop and disseminate that information, get more traffic flooding in the front doors of our offices and even more engaged residents on board to keep the content cycle going strong?


In this two-day intensive beginners workshop you’ll learn:

  • How to talk to the IT Department and website designers. They are not typically SEO trained and need your help
  • Understand the scope of search engine optimization initiatives
  • Make effective, key decisions regarding SEO requirements and the organization’s overall business objectives
  • How to evaluate your website for ranking and the steps it takes to increase ranking
  • Content that makes people click
  • Identifying and using keywords, meta tags and titles with amazing results
  • The 5 most import elements of every community website for driving revenue and rentals
  • The 8-parts to search engine optimization you didn’t know you knew and how to use it to drive apartment community income

On the technical end you’ll learn:

What Search Engine Optimization is, How Search Engines work, Organic Versus Paid Search, Anatomy of a Search Results Page, Why apply SEO to your website, How to implement SEO, The benefits of doing SEO, Examining a stress-free system for doing SEO, Google trends, Making your content effective, Google Panda and SEO and Google Webmaster Tools.

Linking strategies through External and Internal linking. Key Concepts: Authority, relevancy and page rank, a comparison of various links.

Types of Links: Understanding link diversity, authority site links, building links externally to your site, SEO strategy for cleaning up links, tips for finding links and try a link discovery tool.

The Power of Internal Links: Internal linking strategies, HTML sitemaps, XML sitemaps, directory style sitemaps, no follow attribute, absolute versus relative links, disavowing links and how to stay out of trouble with search engines.

Getting the Most Out of Your Blog: Blogging and SEO, optimizing your blog posts, WordPress and SEO, tips for increasing your chances for popular posts, understanding the value of Trackbacks, how to set up and use Trackbacks, Blog resources and Blog search engines.

Advanced Keyword Research: Keyword forensic analysis, other advanced keyword research tips, semantic search, resource links, Google Local, Google Local – photos, videos and more.

Video SEO: Optimizing your videos, video SEO, keywords for video, create a video sitemap, mobile search and SEO, mobile SEO strategies and personalization of search.

Measuring What’s Important: KPI’s.

Don’t miss the opportunity of your career to gain that cutting, competitive edge everyone wants from today’s technology tools.

Together we’ll explore the world of opportunity that content represents and then actually create dynamite content that you can start using right away to engage residents and prospects and drive more traffic, NOW!


Must bring an Internet enabled laptop. We will supply the Internet connection.