We can identify renters personas that expand the “in our neighborhood” marketing style that apply to apartment communities all over the USA. In addition, you will learn to utilize a “Grid” marketing system that broadens your reach into different zip codes where potential renters are currently living.
Use our template for making marketing personas that drive actual results for your apartments and marketing efforts.
Creating renter personas will help you determine your marketing strategy by illuminating who the renters are, the situations they face, and most importantly, what life goals they are attempting to accomplish.
Renters can be defined by a mixture of the following attributes or activities:
- Shopping Habits
- Job Role / Description
- Interest in Leasing
- Need for an Apartment
Without personas, how do you know which message will appeal to your target market’s needs?
Or where to reach your most likely renters to build awareness and drive them to your website?
Or what to write about in your content marketing efforts?
Or how to talk to your potential renters on Social Media?
We can help you take advantage of the information available to create or improve a target market that will generate more leads or your money back!
You Will Learn: