Suppose you’re one of the apartment communities struggling to see ROI on your Social Media marketing investment. In that case, you won’t be surprised when I say this: Social Media is changing – and it’s not necessarily for the better, at least not from a marketing perspective.
Apartment communities have been using Social Media platforms like Twitter, Instagram, and Facebook to promote their communities for years now. Many believed that engagement with residents would generate leads and foster resident retention.
Sounds great, right? It is — but those apartment communities are becoming increasingly harder to find.
These days, many apartment marketers find their organic growth from Social Media is stagnant. When we look at analytics from Google and Bing, we see minimal amounts of qualified traffic compared to the tremendous amount of time invested.
It’s rare to see an influx of page likes from a single Facebook post, a significant number of website visitors from a tweet, or lots of engagement from a recent photo you’ve posted to Instagram—unless you’re willing to invest a lot of time, effort, and money into the apartment marketing mix.
Social media might not be the first thing that will strike your mind when it comes to lead generation, but it should be. Social media impacts fostering leads and branding offering apartment communities greater ROI, enabling them to reach a broader audience at a minimal cost.
Why is Social Media becoming harder to generate engagement and leads?
How can apartment marketers see results from their Social Media strategy?
Should Social Media still take a considerable chunk of an apartment marketer’s daily routine?
What new social media channels are generating leads and why?
What social media channel provide more leads and less work?
And, what do these Social Media changes mean for marketers?
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