We have found that communities across the country have the idea that rent increases in $ 50 and $70 increments are effective because they are easily to remember, and the accounting team will have an easier time with those numbers. Unfortunately, rent increases like our rental rates, cause an adverse reaction when they are in […]
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Posts Tagged
‘Apartment Marketing’
Contributed by Kathy Landry I would like to share a couple of events our property hosts annually to involve our residents during the Christmas season. Right after Thanskgiving each year, we start promoting our “Door Decorating Contest.” This contest has seven different categories to challenge the residents. We give money prizes from $25 to $100, […]
WIN! The Grand Prize is a complementary event registration and 3 hotel nights! One of the fabulous benefits of attending Brainstorming 2012 is that by way of collective intelligence, you’re going to hear the very hottest leasing, marketing, and management trends and ideas of the year and share the EXPERIENCE of everyone who attends. Of […]
by Tami Siewruk The last time you played “let’s pretend,” chances are you were only concerned with the three R’s (reading, ‘riting, and ‘rithmetic). This time, we’re going to play a grown-up game of let’s pretend, where you get to be the resident or future resident—and we’ve got four R’s of an apartment community’s to […]
By: The Smart Girls of Smart Apartment Solutions, Dawn Ford, Paige Perry and Megan Orser Millennials, also known as echo-boomers, a term used to describe those born between 1980 and 2000. By 2010, this demographic will outnumber both Baby Boomers and Gen-X’ers, and is presenting vast and unique opportunities to the student housing market. While […]
By: Megan Orser, Paige Perry and Dawn Ford, the Smart Girls of Smart Apartment Solutions For many years, the fear of outreach marketing has caused those in the apartment industry to refer to outreach marketing as a four-letter word. We budget for outreach marketing but can anyone say they have seen direct benefits from their […]
Unnecessarily redundant tasks are like weeds in a garden, and eliminating them can help you become far more efficient. Here are a few tips to help you turn your staff into a “mean, lean, operating machine”! 1. Give each member of your staff a stack of index cards. Ask them to consider all the tasks […]
February – Monthly Celebrations AMD Awareness and Low Vision Month American Heart Month American History Month American Macular Degeneration Month Berry Fresh in the Sunshine State Month (Strawberries in February from Florida!) Black History Month (or National Afro-American History Month) Boost Your Self Esteem Month Canned Foods Month Expert Success Month International Boost Your Self-esteem […]
For most of us, business cards are an indispensable way of providing our contact information to everyone we come into contact with in a professional capacity. It’s a “no brainer” that business cards are a fantastic way to help others get in touch with us when they need us. Unfortunately, these valuable little tools are […]
During the follow-up process, it is often difficult to make personal contact with a Future Resident. Many times we will reach someone’s voice mail. The next time you get a recording instead of a living, breathing human being; don’t get frustrated and hang up. As a Leasing Professional, you should leave a message on every […]
January 10, 2011
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