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N E W S & V I E W S Many companies in the multifamily housing industry have adopted Revenue Management lease/rent optimization technology and are seeing benefits that include increased revenue and streamlined pricing processes. Hundreds of thousands of multifamily units have implemented lease/rent optimization systems over the past six years. Casino hotels are also power users of automated Revenue Management systems. The largest gaming hotels in Las Vegas, Atlantic City and other areas have used sophisticated Revenue Management systems to optimize hotel room rates for many years. Despite their differences, the two industries share many similarities that provide multifamily operators with surprising and valuable lessons from the gaming industry’s greater Revenue Management experience.
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