Chief Imagination Officer, Multifamilypro
Tami has held leasing, marketing, management and business development positions up to and including Vice President of Property Management. Having begun her career on the front lines, she has maintained a career-long passion for staying connected to the day-to-day challenges faced by apartment professionals at every level, and for connecting them with the resources they need to succeed! Her other guiding passion—and special talent—is for spotting trends, and framing them within the context of our industry to not only identify their implications to our future, but to spotlight ways that we can immediately begin capitalizing on them. She is also a Marketing Technologist with a solid understanding of the complications and challenges of today’s multimedia internet marketing.
Tami speaks not only from a rare level and breadth of real-world experience in all facets of property management, but also as an owner and developer of award winning apartment communities in four states. As President of Siewruk Development, she has completed a 192-unit apartment community in Austin, Texas; and in partnership with Conine Residential Group & The Huizinga Group, developed 305 units in Dallas, Texas. She currently works as a full time consultant and is working on phase two of a small rental project covering two islands in the Bahamas. If that did not keep her busy she held the Chief Marketing Officer position with a very large and active multifamily development company from 2015 to late 2018. She continues to consult on purpose built rentals all over the USA, Canada and the Bahamas.
Her articles are widely available online and have appeared in a variety of industry publications including The Journal of Property Management, Units Magazine, Urban Land Magazine and numerous State and Local Apartment Publications. Tami is a co-author of NAHB’s highly successful book, How to Excel in Leasing Apartments, and the Certified Leasing Professional Course. She has served on Committees for RAM Digest, Certified Leasing Agent and is a CLP, Pillars of the Industry, Multi-Housing World; and the National Association of Home Builders’ (NAHB) Multifamily Councils’ Membership Committee. In addition, she served as Editor of NAHB’s Multifamily Management magazine and as Chairman for the NAHB Multifamily Council sub-committee. Holds the CPM designation from the Institute of Real Estates Management.
Tami has authored several leading industry publications, including Multifamilypro’s popular 101 Secrets to Relationship Leasing, Eliminating Concessions, Raising Rents and Selling Rent Increases and Write a Winning Multifamily Marketing Plan. Multifamilypro’s “Big Book” series—including proven traffic generation and management ideas and Community Marketing Tracker—are mainstays on the bookshelves of apartment communities from coast to coast.
Multifamilypro’s Brainstorming Sessions™, invented by Tami and now one of the industry’s largest national conferences, is widely regarded as THE annual event that multifamily professionals cannot afford to miss! Tami is a frequently sought-after presenter of local and corporate events.