Apartment Marketing: Use Marketing Techniques on Every Voice Mail Message

During the follow-up process, it is often difficult to make personal contact with a Future Resident.  Many times we will reach someone’s  voice mail.  The next time you get a recording instead of a living, breathing human being; don’t get frustrated and hang up.  As a Leasing Professional, you should leave a message on every call, if possible.  Why?  This is FREE advertising folks!  You are able to leave a 30 second ad for your apartment community!  Here’s an example of the marketing message you might leave on the next  voice mail system that you encounter:

“Tina, this is Tami from McNeil House Apartment Homes at (727) 784-9469.  We’re looking forward to having you visit our community again.  I would be happy to answer any questions that you may have, or email you any additional information that you might like to look over.  Our community specializes in making our residents lifestyle as carefree as possible, so please give me a call at (727) 784-9469.  We’re looking forward to serving you!”

What have we accomplished?

We’ve provided our telephone number twice, so she doesn’t have to replay the message.
We’ve stated the community’s commitment to service.
We’ve invited her back to the community.
We’ve offered to be of further assistance.

And it’s all “on the record”! Do you have a telephone tip to share?

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